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Overview of ITEXPO West 2010 Events

September 30, 2010

Hi all, my marketing team was good enough to provide me with this comprehensive overview of ITEXPO and all the related events and content at the show which takes place Oct 4-6, 2010 - yes, next week. I hope this snapshot is something you find useful.

From Grids to Clouds, ITEXPO Has It Covered. So Much Value for Your Investment. Free Workshops, Great Networking, Amazing Keynotes, 12 Collocated Events.

Latest ITEXPO West 2010 Show Daily

September 28, 2010



The latest show daily for ITEXPO in LA is out and here are some headlines you may find of interest:

ALOE Systems to Exhibit Carrier Grade Softswitch Solutions at ITEXPO'Meet the HD Handset Vendors' Loaded with Chances to Win an IP phoneHD Voice - U.S. vs.



Smart SMS the Future of Advertising?

September 27, 2010

It is no secret that technology is moving the world from being relaxed to real-time  and companies more than ever need to be able to turn on a  dime to be competitive. But while industries have increased their speed, offline advertising has stayed fairly stodgy.

For example, online advertisers - many news sites in fact, launched targeted ad campaigns the moment they learned about the BP oil spill but television and radio advertisers have to wait a good deal of time for new ads to be created and distributed.

I was reading an interesting article on TMCnet from Bob Emmerson about how SMS can not only help entrepreneurs in third-world countries but it can also be used to update video ads (via MMS) in taxis and other places such as elevators, restaurants and grocery check-out lines.

As mobile advertising becomes a larger area and the addressable market becomes not only the devices mentioned above but every cell phone in existence, the opportunity for technology to help advertisers increase sales rates becomes very real. For example, let's say hundreds of thousands of people descend upon a sports arena - at the moment the MVP of the game is announced, advertisers can beam out targeted ads congratulating the player and offering a  related discount.

Then there are ads which can be rolled out tied to news of the day.

In short, the targeted and intelligent use of technology can help increase advertising ROI while helping boost carrier revenue.











Metaswitch Forum 2010 CTO Show

September 23, 2010



Federating and aggregation are key to carriers looking to compete in the new world was a message from the Metaswitch Forum this morning during the CTO Show presentation. Andy Randall, senior vice president of marketing and business development, sets the stage for CTO Chris Mairs who lays out a service provider blueprint for the next decade.



The audience was presented with a a colorful history of technology starting with the steam engine to the present and there was lots of talk about common day opportunities.



One recurring theme was Google as customer - carriers know the search engine is competitor but talk of working with them as a customer was frequent. Other discussions revolved around open APIs and and the company will participate in ecommerce and social networking companies through loose affiliations.



Transition to cloud will be a fundamental reconfiguration of our business and those adjacent to our own. Carriers will have to look to new ecosystems to replace current revenue streams.













ITEXPO Article in Smart Business

September 22, 2010

ITEXPO West 2010 News and Interviews

September 22, 2010

ITEXPO is almost here - and there will be lots of news broken at this event based upon what my team tells me. In addition, some of the early news on the event is beginning to break and I hope to see you October 4-6, 2010 in Los Angeles.

Check out this article on Aculab's new products, AMS Server & ApplianX IP Gateway 2.2 to be released at the show. AMS Server gives developers more choices for creating telephony-based applications through its API support of both C# and Python, the preferred languages of many business-oriented application writers.

22nd ITEXPO in 2 Weeks

September 21, 2010

This ITEXPO in Los Angeles in two-weeks will be the 22nd event and our best ever. Check out this message my team was nice enough to put together on my behalf today:

From Rich Tehrani, TMC CEO
----------------------------------------------------
ITEXPO West 2010 - The 22nd ITEXPO
October 4-6, 2010
Los Angeles Convention Center -- Los Angeles, California
www.itexpo.com




So Many Reasons to Attend ITEXPO in 13 Days

Dear Colleague,



ITEXPO West 2010 Hotel Situation

September 21, 2010

iPad goes to China, Crooks Mine Facebook and ITEXPO Highlights

September 13, 2010

As the first week of the fall begins, there is a wealth of news to share such as China getting the iPad, Facebook status updates leading to burglaries, another high- level departure at Nokia and GoDaddy.com looking to sell itself for a billion dollars.

The pace of acquisitions hasn't slowed as of late - HP just announced it will acquire ArcSight to bolster its security offering and PAETEC will pick up Cavalier Telephone.

Perhaps the biggest news of all is Wal-Mart's entry into the MVNO space - they will be reselling T-Mobile's service.

If there is a common theme here - it's that technology continues to be full of opportunity as it becomes more common.

Google in Your Brain and ITEXPO Update

September 8, 2010

For some reason when I hear Sergey Brin wants Google to be the third half of my brain I feel a bit freaked out. Partially because they already know what everyone wants, desires - how often we search for our Exes, how often we check porn, etc. Then again, the next step seems to be logically implanting themselves in our heads so why am I surprised?

I just hope the third brain they put in me is out of Beta.

Then again, I could use some help from the Google guys when keeping track of all the excitement and new events surrounding ITEXPO.

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