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VirtualPBX Invented the UCaaS Space. This is What They're Doing Now.

April 24, 2018



In 1997, years before Skype, Vonage and before Cisco discovered VoIP, VirtualPBX was invented. To say the company was early is an understatement. Hundreds or thousands of communications companies didn't make it through the various bubble bursts between then and now.

Now though, the company is facing intense pressure from well-funded competitors coming at them from numerous directions. Here is how they are differentiating.



In an exclusive interview with CEO Paul Hammond, we discussed the company's latest platform, Dash - three years old and shiny new.







TetraVX Smooths UCaaS Complexity

April 7, 2018


In a recent in-person interview with Jimmy Carroll of TetraVX, he explained the company has an end-user centric approach to consulting with customers to provide superior UC solutions. TetraVX is a new brand of Netrix, LLC launched this past January.

They have an operating committee consisting of the following:

  • Samir Patel – Partner and Director of Unified Communications at Netrix, LLC for four years, Samir has over a decade of experience in the unified communications industry and will be leading delivery and development for TetraVX.
  • James Carroll – Partner and Director of Sales at Netrix, LLC for 11 years, James will be leading TetraVX’s sales and marketing.
  • Vytas Kasniunas – Partner and Director of Channel Relationships at Netrix, LLC for the last five years, Vytas has been with the organization for over 19 years in total and will be leading indirect channel sales and sales operations for TetraVX.


“With increased focus, investment and dedicated research and development, TetraVX will continue to build upon Netrix’s success and provide rapid innovation across the multiple integrated platforms. Supported by the broader Netrix family, TetraVX is poised well to capture the growing UCaaS market and be a leader in the market” said Rob Dang, Managing Director at Netrix, LLC.

In addition to developing its proprietary technology, TetraVX will retain its long-standing partnerships with Microsoft, Cisco, Five9, Nectar, and VOSS.

The company is a CLEC and works with eight tier-one carriers in the U.S.






The Real Reason Trump Blocked the Broadcom, Qualcomm Merger

March 13, 2018

U.S. regulators will often stop mergers and acquisitions because they are bad for the public in some way. Too much market control could inflate prices wildly, etc. When deals are killed it isn't always obvious why.

Diverse Broadband Roots Gives Hughes an SD-WAN Edge

December 15, 2017

One of the most demanding communications environments is satellite where bandwidth can be extremely limited yet real-time communications is a necessity as soldiers need to communicate with others - potentially thousands of miles from the battlefield. Over the years, VoIP satellite technology has evolved allowing multiple conversations to be compressed together to minimize bandwidth use. 

Today, satellite bandwidth may seem abundant but during the numerous wars in the middle-east in the past few decades, satellite vendors really had to push the edge of the envelope to allow effective communications to take place. 



Hughes Network Systems is the group within satellite company Hughes that provides business services and its evolved to become a diverse broadband provider over the years - from roots which include providing military solutions.





Why iPhone X Sales Will be Epic

September 22, 2017

The iPhone X is priced at $1,000 which is the first time a mainstream phone has an entry-level price with four-digits in it.

This led to weeks of media pundits explaining to us that $1,000 is a major milestone in pricing and that phone users will be divided into haves and have nots. Other articles explained what a big deal this extra digit is and how it changes everything and other alarmist headlines and story angles which seemed to try to tie into a theme of income inequality.

It's not surprising actually as every story now seems to be divided along political lines.

Here is what no other outlet besides us explained to you.

People who can afford an $800 phone can generally afford a $1,000 phone. This is especially true as via financing, the price difference will be about $3-$4 per month to upgrade from an iPhone 8 Plus to an iPhone X.

We explained this quite clearly a few days ago and now, as the iPhone 8 and 8 Plus have been released, the lines outside Apple stores aren't what people were expecting. Reporters who for some reason did not read our post and were subsequently uninformed, said customers were "missing."




Of course our readers were better informed than most.

People are gravitating toward the iPhone X not only because it is the best phone Apple makes but because it has a screen larger than the iPhone 8 Plus in the form factor of the iPhone 8.
















Logic Prevails in EU as Bill Gates Robot Tax Dies

June 2, 2017


As we wrote in February while eating sushi and reading about Bill Gates trying to set global tax policy, taxing robots is a terrible idea. We wondered why Mr. Gates who we have the deepest admiration for in terms of his contribution to the world of tech, didn't volunteer the idea to tax office productivity applications which replaced workers. Could it be perhaps because Microsoft, the company he founded, made hundreds of billions of dollars selling these applications?

Just a guess of course.

No one wants people to be jobless or poor or for that matter unhappy, unhealthy, etc. but taxing technology isn't the answer and never ever will be.




10 Seismic Communications Trends Creating Billions in New Value

March 20, 2017

People need not apply in our brave new communications future





Communications was once a person-to-person mechanism allowing individuals to collaborate or share information with others. The move from traditional phone networks to VoIP, from wired to wireless, from voice to chat all involved two or more people at the ends of conversations.

The next wave however will represent the largest shift in our lifetimes - the most important communications innovations in the next decade will transcend people.

Excited to Judge #AARPInnovationAwards for Caregiver Solutions

March 13, 2017

Congrats to TMC Customer Phone.com

January 19, 2017

Hats off to Phone.com for big customer wins in 2016. The cloud communications company landed new partners and clients like StructuredWeb, Liftmaster and The City of Newark.  In addition to an expanding clientele, the product suite augmented with a new and improved API to aid in iOS and Android apps, as well as Web collaboration, video conferencing, call presence and the phone system in general.



Building on the momentum of 2016, this February, Phone.com will be well represented at the The Communications and Business Transformation event of the year, ITEXPO. VoIP pioneer Alon Cohen will be participating in the panel discussion, “Bringing Telecom Innovations to Market Faster with APIs,” and Joel Maloff Senior Vice President at Phone.com and industry veteran, is moderating several others.

In addition, Phone.com has been sponsoring the Virtual Office online community for many years (thanks!), allowing TMC to cover the news and happenings in the space and bring the UC, UCaaS and Hosted VoIP communities together online.









8x8 CEO Discusses Communications 2.0 and Going For the Win

January 15, 2017

 Communications is often sold as a commodity. What once cost dollars a minute is often free today but everyone knows that if you can find a way to take a commodity product and alter it – even slightly, you can charge more and become very profitable. Starbucks is a great example and so are the numerous frozen yogurt chains around the country able to charge more per customer than analysts ever thought was possible.  

In a recent conversation with 8x8 CEO Vik Verma, he explained his vision for the hosted voice company and the market as a whole.

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