I have discussed the need to keep your image as strong as possible in the face of a down market. Invariably the companies who do not waver from PR and marketing as the economy softens do better than those who reduce or cease these activities.

The ones who increase marketing in a slowdown do even better because most CEOs and CFOs do not understand how important brand perception is and moreover how it can be measured and correlated directly to increased and decreased sales.

You have heard my thoughts on the matter… Another excellent article on the topic by Peter A. Prestipino can be found here.