Ask.com Run Out of Search

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Ask.com Run Out of Search



In a sign that competing with Google in search is very difficult to do, Ask.com recently announced that they will leave the general search business and focus on helping married women manage their lives. Ask.com has an Alexa ranking others would die for. Under 225, meaning that the site is in the top 225 of all sites in the world.

For what it's worth, this will put Ask.com in competition with iVillage, a company with an Alexa ranking of 2,012.

It is worth pointing out that iVillage was sold last year to NBC Universal for $600 million. Competing in this space may be a lot easier than going head-to-head with the world's largest search company.

We'll see how this plays out.


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