Google Tells Domain Kiters to Fly One

Rich Tehrani : Communications and Technology Blog - Tehrani.com
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Google Tells Domain Kiters to Fly One

Great news that Google will be doing its part to eliminate domain tasting and kiting -- techniques to avoid paying for domain names but using them as "spam" sites which trick users into clicking on Google ads they believe to be content links.

In the long run this has to be good for Google advertisers but in the short term Google will likely take a big financial hit. The shareholder in me is not happy with this move but the net citizen in me is elated.

Over time this will probably end up increasing the value of Google ads and this move could force competing networks to also come up with ways to eliminate these sites from surviving because if click quality from other networks deteriorates, Google will pick up more of the online advertising market.

TMC's Zippy Grigonis has in-depth report on the matter.


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