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Rich Tehrani
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| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Google

Google Phone

August 2, 2007

Behavioral Targeting at Google

August 1, 2007

Google has recently begun using behavioral targeting to help it display more relevant ads based on keywords.   According to Nick Fox, Google's group business product manager for ads quality. Fox said the new feature, aims to capture a more robust understanding of user intent and thereby deliver a better ad.   "The current query the user is issuing is pretty useful, but in some cases it misses the context of what the user is doing," said Fox. By studying the larger context of queries relating to a consumer's "overall task," he said, Google can boost relevance.   ClickZ has good analysis on the news.   None of this is unexpected to anyone who has read The Search, How Google and Its Rivals Rewrote the rules of Business and Transformed Our Culture, a book by John Battle.   Behavioral targeting has the potential to really reshape how marketing is done. If you are looking to learn more about this space be sure to read my behavioral targeting entry from April of this year.   This is really interesting stuff and hopefully will result in more targeted marketing. The result?

Mavenir Systems

July 29, 2007

Instant IMS: No IMS Required   When I decided on the sub headline for this article I realized it might be viewed as potentially controversial. How, you may be asking can one have IMS without IMS? Well there is an answer to this question and it may or may not be what you are expecting.   You see the benefits of IMS are great. We all realize this fact and moreover service providers understand if they aren’t able to provide the benefits of IMS to their customers soon they risk losing revenue.

700 MHz

July 29, 2007

Google Cell Phone

July 22, 2007

RNK Phone Number Bank

July 16, 2007

What Craig Walker and Vincent Paquet, GrandCentral Founders did at GrandCentral is amazing. They came up with a great idea – one number for life. They started a company and sold it quite quickly to Google. The service is evolving even more rapidly now but while so many people marvel at how fast Google snapped up GrandCentral, one company thinks they have a better solution to the one number problem.   We can likely all agree the idea of having a single phone number makes a great deal of sense.

Google Getting Reckless

July 15, 2007

700MHZ Spectrum

July 12, 2007

Google and others are looking to ensure some of the 700MHZ spectrum is allocated for broadband wireless and moreover available at wholesale rates in order to help foster new and innovative services. For more on this story see this USA Today article.   Interestingly I also read a Telephony article where CTIA President and CEO Steve Largent called the proposed rules “Silicon Valley welfare.”   What I find interesting is this portion of the Telephony article:   -----   Verizon Wireless vice president and general counsel Steve Zipperstein testified before the U.S. House Subcommittee on Telecommunications and the Internet, urging Congress to ignore Google and other Internet companies’ calls for open-access requirements to the 700 MHz bands, which are scheduled for auction in early 2008. Zipperstein said the results of such rules would favor the Internet companies over the wireless industry, effectively pre-determining the winners of the auctions in advance.

“The wireless industry has produced a steady stream of innovations -- from devices, to applications, to features -- that have given American consumers myriad choices about how they use their wireless service,” said Zipperstein in a statement.

Nielsen/NetRatings Changes Measurements

July 10, 2007

The success of sites embodying AJAX has driven a need to change the way websites are measured. Generally, most sites are measured by “page views” or how many pages are viewed on a site. If you were to read 5 blog entries on TMCnet this week your views would be counted towards TMCnet’s page view number.   As more sites embody AJAX and video, there is no need for a page to refresh and as such a person could spend many minutes on a website and only view a single page. So the current system favors sites which refresh often such as a Google or Yahoo.   PC World reports that Nielsen/NetRatings will start measuring total time spent on a site as their primary metric and page views will be secondary.   "It is not that page views are irrelevant now, but they are a less accurate gauge of total site traffic and engagement," Scott Ross, director of product marketing at Nielsen/NetRatings said.

TMCnet Goes Twitter

July 4, 2007

It seems like if you are under 18 you spend a good deal of time twittering on well – Twitter. Since my typical reader is above 18 you may not be aware that Twitter is a service allowing you to send and receive messages via SMS on cell phones. People spend hours letting their friends know (in excruciating detail sometimes) about all aspects of their life. “I am going to have lunch.” “I am having a snack.” “I am sick,” are some of the things you may see while twittering.   But if you get sick of twittering with friends and are interested in using Twitter to keep up with the latest (and best of course) communications and technology news and analysis, be sure to check twitter.com/tmcnet.
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