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Rich Tehrani
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| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Google

ITEXPO Weeks Away

August 3, 2007

I just can’t believe that Internet Telephony Conference & Expo is five short weeks away. I just can’t wait for September 10-12th in Los Angeles. Boy is the summer going by fast. Thankfully I read Ken Kamp’s blog where he talks about the show and it reminded me about the timing of this event.   Tom Keating too reads Ken’s blog and he beat me to writing about Ken’s post.   I am very excited about the show… It is just amazing how much the communications market has evolved in a few short years.

iPhone, U-Phone, Everybody G-Phone

August 2, 2007

This year has been the absolutely most tumultuous ever in terms of wireless communications and these changes can and will have a dramatic effect on your business. You can’t go anywhere these days without seeing Apple’s iPhone in action. Kids have them, Mac loyalists have them and most importantly, your coworkers have them.   The question is… How do you support them and what policies and procedures do you need in place to ensure you are ready for the onslaught of questions and interoperability issues this phone will bring to the market.   What about security? How will we deal with the potential for these devices to get lost without the ability to remotely wipe confidential corporate data?   If a single-industry changing phone wasn’t enough for telecom and IT managers to deal with, we now have Google’s G-Phone (or it could be called Google Phone… Time will tell) looming in the telecom wings just waiting to disrupt the service provider business model and potentially the way you plan and negotiate your wireless telecom contracts.   Then there is the 700 MHz spectrum with it’s potential to enable an army of devices on new wireless spectrum.

Google Phone

August 2, 2007

Behavioral Targeting at Google

August 1, 2007

Google has recently begun using behavioral targeting to help it display more relevant ads based on keywords.   According to Nick Fox, Google's group business product manager for ads quality. Fox said the new feature, aims to capture a more robust understanding of user intent and thereby deliver a better ad.   "The current query the user is issuing is pretty useful, but in some cases it misses the context of what the user is doing," said Fox. By studying the larger context of queries relating to a consumer's "overall task," he said, Google can boost relevance.   ClickZ has good analysis on the news.   None of this is unexpected to anyone who has read The Search, How Google and Its Rivals Rewrote the rules of Business and Transformed Our Culture, a book by John Battle.   Behavioral targeting has the potential to really reshape how marketing is done. If you are looking to learn more about this space be sure to read my behavioral targeting entry from April of this year.   This is really interesting stuff and hopefully will result in more targeted marketing. The result?

Mavenir Systems

July 29, 2007

Instant IMS: No IMS Required   When I decided on the sub headline for this article I realized it might be viewed as potentially controversial. How, you may be asking can one have IMS without IMS? Well there is an answer to this question and it may or may not be what you are expecting.   You see the benefits of IMS are great. We all realize this fact and moreover service providers understand if they aren’t able to provide the benefits of IMS to their customers soon they risk losing revenue.

700 MHz

July 29, 2007

Google Cell Phone

July 22, 2007

RNK Phone Number Bank

July 16, 2007

What Craig Walker and Vincent Paquet, GrandCentral Founders did at GrandCentral is amazing. They came up with a great idea – one number for life. They started a company and sold it quite quickly to Google. The service is evolving even more rapidly now but while so many people marvel at how fast Google snapped up GrandCentral, one company thinks they have a better solution to the one number problem.   We can likely all agree the idea of having a single phone number makes a great deal of sense.

Google Getting Reckless

July 15, 2007

700MHZ Spectrum

July 12, 2007

Google and others are looking to ensure some of the 700MHZ spectrum is allocated for broadband wireless and moreover available at wholesale rates in order to help foster new and innovative services. For more on this story see this USA Today article.   Interestingly I also read a Telephony article where CTIA President and CEO Steve Largent called the proposed rules “Silicon Valley welfare.”   What I find interesting is this portion of the Telephony article:   -----   Verizon Wireless vice president and general counsel Steve Zipperstein testified before the U.S. House Subcommittee on Telecommunications and the Internet, urging Congress to ignore Google and other Internet companies’ calls for open-access requirements to the 700 MHz bands, which are scheduled for auction in early 2008. Zipperstein said the results of such rules would favor the Internet companies over the wireless industry, effectively pre-determining the winners of the auctions in advance.

“The wireless industry has produced a steady stream of innovations -- from devices, to applications, to features -- that have given American consumers myriad choices about how they use their wireless service,” said Zipperstein in a statement.

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