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Rich Tehrani
| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space


Google/DoubleClick Merger: Expert Opinion

April 14, 2007

Recently I wrote about the merger between Google and DoubleClick and subsequently I decided to get an outside perspective on this acquisition from Tim Vanderhook, CEO and founder of Specific Media a company specializing in behavioral targeting of advertising in its own advertising network.   What is the general impact of this merger?   Google has probably been studying over the past year or so the impact that display advertising has on search advertising. The two are very closely tied together with display ads fueling search ads for advertisers. Because Google has such a dominant position in the latter, they are moving quickly to make the weakest part of their business a strength. This deal is not so much about targeting as it is about display advertising, it is getting more widely understood by advertisers that display advertising is the driving force behind people making searches.

Google Buys DoubleClick

April 13, 2007

Google reached an agreement today to purchase DoubleClick for $3.1 billion according to the New York Times. This is a significant accomplishment for Google as Microsoft too was interested in acquiring the display advertising server company.   DoubleClick serves the needs of a variety of advertisers and publishers and is the leader in the online ad serving space. While Google has excelled at pay per click advertising they have not done so well in display advertising as in the display ad world, existing relationships are an important component of sales.   Google now has access to top publishers and advertisers and has the top relationships in the market.   The search engine leader will also be able to take advantage of the DoubleClick’s recently debuted advertising exchange which is similar to Google Adwords for display advertising.   It is possible this new exchange can be linked into the network of advertising services Google already offers allowing advertisers to manage display ads and ppc ads via a single unified interface.   The barrier to entry for others to compete in these spaces has become even more significant as Google now owns the lion’s share of ppc and display advertising relationships.   The single downside to this deal may be with DoubleClick customers which consist of advertisers, ad agencies and publishers. The latter two see Google as a potential threat and may decide it makes sense to migrate their advertising programs to another provider to avoid enriching what they view as one of their primary competitors.   However it is too soon to see if this will indeed happen.

Is Vonage the New Google

April 12, 2007

Now hear me out. I realize the title of my article is baffling and your brain is already calculating all the different ways you will flame this piece with negative comments.   You may be thinking of all the differences between these two companies. For example: Google makes money and Vonage does not. Google can easily afford the lawsuits it is in.

Entertainment Wars

April 11, 2007

Movie review site Fandango was snapped up today by cable company Comcast with the ultimate goal for Comcast being increased web traffic and support for a new site devoted to allowing consumers to watch on demand content on a variety of devices.   Comcast is the nation’s largest cable company and Fandango is one of the largest movie sites around. There is a natural synergy between Fandango’s base of movie enthusiasts and Comcast’s goals to allow users to watch on demand content across a variety of devices.   The question worth asking is what other acquisition ideas have been created as a result of this one. Will other cable companies, AT&T and Verizon be looking for movie content sites as well? Does everyone who distributes content now need a TV Guide like audience to market to?   Fandango has a community of interest and Comcast will now be able to tap into this community to sell things – beyond its geographic boundary if it so chooses.   It seems companies are waking up to the concept of online communities and their inherent value.

Unified Communications Magazine

April 6, 2007

Yahoo! E-mail

March 29, 2007

One of the most interesting parts of the technology space is actually the hosted e-mail market, where Yahoo!, has recently done something amazing with their e-mail product allowing you to have infinite storage. Now there was a time when Google’s Gmail product was the underdog and they decided to allow 1 gigabyte of storage and was pretty big step above the 4 megabytes Yahoo! provided.   Google immediately upped the ante and now Microsoft and Google are offering somewhere in the neighborhood 2 to 3 gigabytes of free email storage. It is also worth noting that Time Warner’s AOL service has been offering unlimited storage since last summer.   I guess the scale of what Yahoo!


March 21, 2007

Thanks to readers like you, TMCnet has been blessed with 1-2 million unique visitors every month and last month over 20 million pages were viewed on this site. We are truly grateful to our readers, sponsors and advertisers who support this site and all other TMC products and initiatives.   Of course hats off to the TMC team who nurtures the development of our beloved communications and technology portal.   At TMC we are always innovating. We always look for ways to serve our audience better.   A number of months back an advertiser came to us and said according to his research, TMCnet is not only the top communications site in the US but the world.   The interesting part of this conversation is it seemed that not everyone knew just how popular TMCnet was outside of the US.   To rectify this situation and moreover to make it easier for those people around the world to get access to news pertaining to their interests, we embarked on developing TMCnet for various continents.   But instead of hard coding this project, we decided it would be better to build a framework which was customizable.   This would take longer but what it would allow is a fully customizable news portal by specific topic or even specific keywords.   Once this project dubbed myTMCnet was launched and working we could then easily extend it to be continent specific, country specific, topic specific, etc.   Yesterday we rolled out the beta of myTMCnet.   TMCnet has 3,000-4,000 articles, press releases and other content pouring into it daily.   We have now given the world a custom interface so they can see this news in any way they choose.   For example, if you are interested in IMS news you can add a custom box dedicated to IMS. Or perhaps you want to track SanSay or Avaya or unified communications.   It doesn’t matter.   I have found MyTMCnet is an invaluable competitive research tool allowing me to see what they are up to.

TMCnet Sets Page View Record

March 20, 2007

Microsoft Acquires Tellme?

March 14, 2007

On my way into work this morning I saw two things. An amazing sunrise and a flock of geese flying. As far as the sunrise goes, I tried desperately to get my phone to take a picture of it so I could share the beauty of it with my readers. By the time I set up the phone in camera mode the highway twisted and then when the sunrise was in range again a garbage truck blocked my view.

Dialogic & Aculab Focus on Growth

March 13, 2007

Please enjoy the April 2007 Publisher’s Outlook from IMS Magazine:   ---------   DSP Resource Board Vendors Expand Focus   The last few weeks has seen an explosive amount of news in technology and communications and trying to justice to it all in a single written piece is impossible. Still I saw many things this week worth pointing out and providing some analysis on the technologies that will ultimately comprise the world’s future IMS network. Instead of focusing on a random sampling I will set my sights more on a single phenomenon in this piece.   I would have to say the largest trend I have seen lately is that of development program and ecosystem growth. Ten years ago there were few choices for developers if they wanted to write applications for the communications space.
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