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Rich Tehrani
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Google Pays Half Million Per Patent for Motorola Mobility

August 16, 2011

Google just purchased patents as part the acquisition of Motorola Mobility – 24,500 of them to be exact. At a $12.5B valuation that puts the value per patent at $510,204 apiece. But the search giant also gets 19,000 employees on top of the 29,000 it already has.

The question is does Google want these employees or to manage a business which is so different from software and advertising that it makes your head spin.

Local: Where Apple Must Disintermediate Google

August 12, 2011

Disintermediation and disruption is fascinating – it is amazing to watch how a company can destroy an entire industry overnight. Case in point is my local florist who is now gone – the last time I saw her she said someone who understood the Internet should buy her store. I immediately thought of how futile an idea this wouldbe – Proflowers had bypassed the local florist to go directly to customers. I thought even if you could buy the store and not pay the expensive rent associated with the high-end strip mall the florist occupied there would be no way for the flower shop to last.

NYTIMES: This is the Innovation I Was Hoping for

August 8, 2011

You may remember when I trashed newspapers for not innovating and then looking for taxpayer handouts? Well I did – and many weren’t happy with the fact that I pointed out Obamanomics were in part responsible for the problems the newspapers were facing and moreover, I showed how the newspapers themselves were in-part responsible for the election of President Obama.

Interestingly, the New York Times with its massive circulation and influence has been perhaps the most influential cheerleader for our president and rather than rely on subsidies the company is innovating and has a new site called Beta620 – a play on their street address, which will showcase the company’s latest innovations.

Bravo New York Times, Bravo.

CMO Summit at ITEXPO West 2011 in Austin

August 4, 2011

Marketing departments have never had to deal with the level of technology and complexity that exists today. SEO, social, deal sites, print, TV, radio, online ads, online communities, resource centers, lead generation, CRM management, analytics and so on. Just this week in fact I wrote about the frenzy in deal sites - just one area where marketers need to be following.

To help CMOs do their jobs better we (at TMC, where I am CEO) are holding the first-ever CMO Summit at ITEXPO West 2011 in Austin - Specifically September 13th, 2011 at 7:30 pm.

Attendance is invitation-only and is limited to CMOs and other c-level executives, company presidents and VPs. To request a space reservation and learn more, please click here.

Here are some more useful details as well:

Through networking discussions, and presentations from industry leaders Derrick Daye (The Blake Project) and Shawna Vercher (Technology Advisor to Governor Jeb Bush and Online Campaign Lead for the Obama Presidential Campaign), you will gather the latest cutting-edge practices to start adopting into your own marketing strategies for 2012 and beyond, including:

  • How to maintain your branding identity while marketing across multiple online channels;
  • Ways to strike the right balance between your lead generation, branding and thought-leadership efforts to maximize the impact of each (without compromising any);
  • Best practices for competing in the dynamic “SEO game” and techniques for ranking your web properties organically;
  • The latest ways companies are incorporating social media into their marketing efforts.
I hope to see you there.






Marketing Goes Almost Painfully Local

August 2, 2011

Pay attention, you might just overhear something

One of the most memorable business stories I hav e heard was when a consultant friend of mine flew to a large customer to quote on a substantial project. He was traveling with his business partner and happened upon a shuttle bus to the rental car company with his competitor and a partner. None of these consultants had ever met but my friend and his partner had the luck to keep quiet as he overheard the other two people on the shuttle bus finalizing their pitch and setting the price for the project.

Anthropomorphized Ads Go Mainstream.

July 29, 2011

Anthropomorphism or assigning human characteristics to nonhuman objects is alive and well in the world of advertising. Perhaps the best example of advertisements which embody this technique are of the “Mac Vs. PC” variety where the Mac character is young and hip and the PC is cross between Bill Gates and Seinfeld's George Costanza.

Back in 2007, voicemail transcription service PhoneTag, formerly SimulScribe put out an anthropomorphized video as well which is a take-off on Apple’s ads.

 

Living in a Post-OS World

July 28, 2011



Two of the major drawbacks to a perfect cloud-based existence where the browser serves all your needs are speed of remote apps/services and UI flexibility. It just so happens, two news items have coalesced recently to help usher in the post-OS world. You see, while the tech pundits debate the idea of a post-PC world, companies like Google are going a step further and hoping to get rid of the operating system on the tablet, PC, smartphone and just about any other computing device you use.

HTML5 is one of the primary drivers of the flexible new UI allowing truly customizable media to be shown to users.



Sprint Telehealth and M2M Event 2011

July 26, 2011



Last week I spent time at the Sprint Telehealth and M2M Event which they call Emerging Trends and Solutions in Telehealth, Remote Patient Monitoring and Wellness Forum. It was an intimate event but full of partners like Digi and many others who were thrilled to show off their solutions which work in-part with Sprint's networks. BTW - for those of you who go back to the UNIX days of dumb terminals - you may remember DIGI used to be a player in the space of allowing many terminals to attach to a PC-based UNIX system. Yes, we are talking pre-Linux here - in the late eighties/early nineties.

The mood was upbeat and positive, this part of Sprint's business is doing well and a wave of partners are enthusiastic about the future of telehealth, telemedicine and the machine-to-machine (m2m) markets.



Keep Bing at Microsoft

July 26, 2011

From a  competitive position, it would be major trouble to remove Bing from the deep pockets of Microsoft. Talk of the business being potentially sold to Facebook when that company needs to focus on fighting Google+ makes little sense. There are few other strong software companies beyond Oracle and Salesforce who I think could do a better job with Bing than Microsoft.

But like I said in May, Microsoft is doing as much as can be expected with Bing.

We know Marc Benioff loves Google so count them out of such a purchase - and Oracle, no fan of Microsoft or Google probably doesn't need the headache or the money-losing business as it is doing fine right now, thank you.

Microsoft has to continue to make Bing better while simultaneously forging stronger relationships with companies who are competing with Google. Facebook and Twitter are two obvious ones - perhaps LinkedIn is another company to work very closely with.

You see as long as Google is a dominant player in so many spaces, Microsoft can play the underdog position and work with all the companies they want.







TMC Dallas Video Interviews 2011

July 25, 2011

Recently I spent some time in Dallas doing video interviews with companies in the Dallas, Texas area and during the course of the discussions I was able to get a sense of where the markets have been and are going. The vast range of different opinions really comes together into a few themes.

They are simply that wages and turnover rates in India are skyrocketing meaning some jobs may be headed back to the US. This is offset by an interview with  King White of the Site Selection Group - an organization which helps companies decide which countries and states they should locate in. He tells us that states with higher taxes are less attractive and subsequently deter companies from opening there.

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