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Rich Tehrani
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Marketing Goes Almost Painfully Local

August 2, 2011

Pay attention, you might just overhear something

One of the most memorable business stories I hav e heard was when a consultant friend of mine flew to a large customer to quote on a substantial project. He was traveling with his business partner and happened upon a shuttle bus to the rental car company with his competitor and a partner. None of these consultants had ever met but my friend and his partner had the luck to keep quiet as he overheard the other two people on the shuttle bus finalizing their pitch and setting the price for the project.

Anthropomorphized Ads Go Mainstream.

July 29, 2011

Anthropomorphism or assigning human characteristics to nonhuman objects is alive and well in the world of advertising. Perhaps the best example of advertisements which embody this technique are of the “Mac Vs. PC” variety where the Mac character is young and hip and the PC is cross between Bill Gates and Seinfeld's George Costanza.

Back in 2007, voicemail transcription service PhoneTag, formerly SimulScribe put out an anthropomorphized video as well which is a take-off on Apple’s ads.

 

Living in a Post-OS World

July 28, 2011



Two of the major drawbacks to a perfect cloud-based existence where the browser serves all your needs are speed of remote apps/services and UI flexibility. It just so happens, two news items have coalesced recently to help usher in the post-OS world. You see, while the tech pundits debate the idea of a post-PC world, companies like Google are going a step further and hoping to get rid of the operating system on the tablet, PC, smartphone and just about any other computing device you use.

HTML5 is one of the primary drivers of the flexible new UI allowing truly customizable media to be shown to users.



Sprint Telehealth and M2M Event 2011

July 26, 2011



Last week I spent time at the Sprint Telehealth and M2M Event which they call Emerging Trends and Solutions in Telehealth, Remote Patient Monitoring and Wellness Forum. It was an intimate event but full of partners like Digi and many others who were thrilled to show off their solutions which work in-part with Sprint's networks. BTW - for those of you who go back to the UNIX days of dumb terminals - you may remember DIGI used to be a player in the space of allowing many terminals to attach to a PC-based UNIX system. Yes, we are talking pre-Linux here - in the late eighties/early nineties.

The mood was upbeat and positive, this part of Sprint's business is doing well and a wave of partners are enthusiastic about the future of telehealth, telemedicine and the machine-to-machine (m2m) markets.



Keep Bing at Microsoft

July 26, 2011

From a  competitive position, it would be major trouble to remove Bing from the deep pockets of Microsoft. Talk of the business being potentially sold to Facebook when that company needs to focus on fighting Google+ makes little sense. There are few other strong software companies beyond Oracle and Salesforce who I think could do a better job with Bing than Microsoft.

But like I said in May, Microsoft is doing as much as can be expected with Bing.

We know Marc Benioff loves Google so count them out of such a purchase - and Oracle, no fan of Microsoft or Google probably doesn't need the headache or the money-losing business as it is doing fine right now, thank you.

Microsoft has to continue to make Bing better while simultaneously forging stronger relationships with companies who are competing with Google. Facebook and Twitter are two obvious ones - perhaps LinkedIn is another company to work very closely with.

You see as long as Google is a dominant player in so many spaces, Microsoft can play the underdog position and work with all the companies they want.







TMC Dallas Video Interviews 2011

July 25, 2011

Recently I spent some time in Dallas doing video interviews with companies in the Dallas, Texas area and during the course of the discussions I was able to get a sense of where the markets have been and are going. The vast range of different opinions really comes together into a few themes.

They are simply that wages and turnover rates in India are skyrocketing meaning some jobs may be headed back to the US. This is offset by an interview with  King White of the Site Selection Group - an organization which helps companies decide which countries and states they should locate in. He tells us that states with higher taxes are less attractive and subsequently deter companies from opening there.

Metaswitch Thrutu iPhone App Lets Carriers Become Social Hubs

July 20, 2011

Earlier this year I came across Thrutu from Metaswitch newtorks - an application development platform allowing carriers to leverage rich social features and provide them as services to customers. In short, this is the exact sort of solution wireless phone companies need to try to keep their customers engaged and more importantly paying them.

Of even greater importance for service providers is being able to ensure that the contact database doesn't continue to get moved from the carrier cloud to the social cloud. By that I mean, consumers are relying more and more on Facebook and Twitter as their contact database making the carrier and the phones they sell less important.

Thrutu brings social features such as location, contact and photo sharing as well as prodding via a remote vibration (like Facebook's poke) and more via an API which developers can use to do much more.

I saw a demo of it working on Android phones and was impressed and as of this moment the company has released an iPhone version as well. As you may have guessed, you will be better off using such a service on a network voice and data can be shared such as GSM or in an area where there is WiFi and 3G/cellular.

Of course the question you have to ask is whether it is too late for carriers to basically reinvent social networks which are already dominated by the web giants we all know (and many love).







Nosh from Google a P2P Foursquare Meets Zagats

July 19, 2011

I just met with Craig Walker the Founder & CEO of Firespotter Labs and he went over where his Google-backed companies will be innovating in the future. As you may recall, Walker founded Dialpad and Grandcentral which eventually got acquired by and became the foundation of Google Voice. Walker explained his new company will be looking to disrupt markets where there is an opportunity to disrupt.

We can for example expect more disruption in telephony and the hospitality market was referenced by him as a space worth $600 billion/year and yet there has been little innovation beyond the buzzing pagers they give you when there is a line to get a seat.

His company's new app, Nosh available on iOS and Android aims to merge the best of Foursquare and Zagat with the p2p elements of having reviews done by users who could be your friends. You can rate food at the restaurant where you eat and you can share the rating with others - the scale is 1 to 5 stars.



Time for Carol Bartz to Leave Yahoo!?

July 19, 2011

When Yahoo! announced Carol Bartz as the new CEO I expressed my concern that she had zero media experience. I really thought in this ever-changing world of media and what has turned into a rapidly evolving world of social, Yahoo! needed someone with different experience.

Google+ Targets Facebook not Twitter

July 15, 2011

There have been numerous discussions lately regarding how Google+ could be a Twitter killer and while anything is possible, my research shows that Facebook is in the most trouble. Perhaps the most compelling argument for Google as a Twitter killer comes from Rolfe Winkler at the Wall Street Journal who suggests Google can pay celebrities to switch from Twitter to Google+ and they can even afford to share advertising revenue with the celebs making it worth their while.

This reminds me of the bidding wars Sirius and XM satellite radio went through years back – it got to the point where the companies had to merge because costs got so out of hand that they were having trouble making money.

Justin Timberlake recently invested in MySpace with the hopes of revitalizing it by bringing fans together with artists and if successful, it is possible celebs everywhere will be getting pressure to join, invest and run new and existing social networks.

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