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Rich Tehrani
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Why Salesforce.com Purchased Radian6

March 30, 2011

The recent Salesforce.com Cloudforce 2011 conference in New York

Word of mouth advertising has always been important to business but today, a small group of people who others trust could be responsible for making or breaking a product or company. This concept is not new as in the past; a small group of journalists could also be responsible for assigning tremendous credibility to a company or product. And in response, companies often treated the media like a sort of royalty – doing their best to influence the influencers.

Amazon: Begun the Consumer Cloud Wars Have

March 29, 2011

Amazon has just unveiled a cloud storage solution for music and other files beating Apple and Google to the punch. The service, promoted by the included graphic on the Amazon home page explains the offer which includes a player which works on the web as well as Android devices. Most in the media will herald this move as new but they likely aren't aware of Michael Robertson (past blogs) the man behind MP3.com and MP3Tunes.com. Both of these services had cloud components associated with music storage and both were sued by the record labels.

How Poor Branding and Positioning Have Led to Tech and Auto Failure

March 27, 2011

Lessons Learned From Microsoft, Cisco, Volkswagen, Mazda and Apple Misteps

Why do Cisco and Microsoft have trouble entering new consumer markets and why does Apple have challenges when trying to get into the enterprise server market? According to an article from Rob Enderle, President and Prinpal Analyst, Enderle Group the reason has to do with poor management choices which have more to do with seniority than ability - coupled with starving new products of the resources they need to make it.

I agree with many of the points he makes and the fact Redmond actually decided turd brown was a great color to use when competing with Apple is hard to digest (sorry).  But in addition to the thoughts from Enderle I would add there is a positioning challenge facing these companies as well. In today's world where everything seems to revolve around clicks and search ads, most companies don't even seem to know what positioning means.

And its too bad because companies fail every day because they generate lots of leads that won't turn into business.





TMC Launches New Logo for Online Communities or OCs

March 18, 2011

Learn From Newspapers Before The Internet Makes You Extinct

March 15, 2011

If you remember a while back I had a rant about not wanting to save newspapers by using taxpayer money to bail them out. My concern was that newspapers knew the Internet was coming and chose not to innovate. My post was published on Business Insider and yesterday the site put out a graph of $8.0B the industry let evaporate as job sites took all their listings.



Marc Cenedella, CEO of TheLadders.com adds more clarity as to what happened. He says, it was uncomfortable for newspapers to make the leap so they didn't.

I would add it was a cultural problem - a bunch of academics with an entrenched competitive advantage being thrown into a new business model where they were on a level playing field with the best and brightest entrepreneurs was just too much for them.

We saw the same sort of challenges at DEC the company which owned AltaVista the most Google-like company to totally botch the opportunity to monetize search.

Corporate culture is as much of a killer of corporations as disruption.









Use PayPal in the Mall?

March 15, 2011

For as long as I can remember the mantra has been the Internet will kill (insert your industry here). Magazines, brick and mortar, movies, music, photos... You name it. The truth is, in many cases the predictions were accurate.

The interesting part of the story however is now the offline world is allowing the Internet to benefit by finding business opportunities worthy of exploitation.

Massive Lines for iPad 2

March 11, 2011



Larry on my IT team was nice enough to scout around Norwalk, CT looking for an iPad 2 for me and this is the photo he sent back from Best Buy. Larry says at least 60-80 people were in it. The going rate to cut the line is $500 BTW. The AT&T store across the street from TMC HQ had four units and they sold out quickly. And forget about getting many retailers carrying iPads to even think about answering phones today.

It is obvious that Apple has built tremendous consumer trust and if a tablet manufacturer even dreams of penetrating Apple's massive market share they need to way over deliver.



How YouTube Takes Consumer Time from TV

March 10, 2011

In the past I have discussed how TV disruption may happen more slowly than you think because of the tens of billions of dollars in affiliate fees changing hands. But this doesn't mean there aren't brilliant innovators out there using YouTube and other sites to become stars.

Consumer warning: Craziness, profanity and catchiness below


For example I was sent this Charlie Sheen Winning music video today and it is quite catchy. I found it playing "itself" in my head at lunch. Its a Songify This creation by the Gregory Brothers and a look at some of their top videos shows views in range of the many millions - about 60 million "season one" in fact.

So the challenge for TV is not only new methods of delivery but competition for the viewer's time.






Competing Effectively in a Facebook and Google World

March 9, 2011

With a sky-high valuation over $70B Facebook has to be super-aggressive to ensure they can support a valuation which seems to grow by the tens of billions every few months. And with the ability to hire some of the best and brightest engineers it is obvious the company should be exploring a range of new ways to justify its lofty valuation which is worth about 75% of Cisco Systems.

This past January I listed the 11 Things Facebook Should Do With Their New $1.5B and number two on the list was competing with iTunes/Netflix.  Specifically, this is what I said:

Skype Pre-IPO Report Card

March 7, 2011

It was back in 2007 when my fellow bloggers and journalists told me that Skype was a dog, had no future, couldn’t make money and wasn’t going anywhere. I begged to differ – the way I saw it the company simply didn’t execute on its potential. I quickly jotted down 11 ideas the company should pursue and in my post I even offered myself to Meg Whitman as a consultant to help implement my ideas.

Fast forward a few years and Meg is gone, and the company was sold and is now implementing the ideas – slowly but surely but many have been implanted in the last week which is why this analysis makes sense to present today.

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