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Rich Tehrani
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TMC Editorial Open House at 40+ Companies

August 5, 2010

Book ITEXPO Now to Save Hundreds

August 4, 2010

Today is the last day to save hundreds or thousands on registration

We have been seeing an incredible stream of registrations for ITEXPO and related events and as is always the case, my team has done its absolute best to make this show better than ever. At TMC we take education extremely seriously and in a trade show market where companies regularly fold up and go away, we are proud to be putting on industry-leading events for 24 years.

What I have personally learned over the years is if you provide the best education to your customers with a wide enough array of topics, your attendees walk away very happy.

Wolfram Alpha Gets Widgety

July 30, 2010

Remember when the most recent Google Killer Wolfram Alpha was released and the world went crazy and all we could talk about was this company and how incredible it was? Boy that buzz wore off fast. I actually forgot about the company since I wrote about their partnership with Bing last winter. Well, they just announced they have taken their service and widgetized it meaning they can provide you with pint-sized apps which are powered by the wizards curating and organizing the data which responds to use questions.

Support for Net Neutrality Wanes in Tech Community

July 28, 2010

I just came across an article worthy of passing along from the Technology Liberation Front, a group which is focused on helping to reduce the amount of regulation imposed on the Internet and technology. Aside from a typo or two (I make them as swell  ) the excellent article titled Amazon.com Switches Sides on Net Neutrality focuses on how tech companies who once supported net neutrality are scared to death of being caught in the crosshairs of an administration gone wild with overregulation.

The article begins by discussing how Amazon's Pail Misener has for all practical purposes switched sides on the net neutrality issue as discussed in an editorial for CNET. Some of the points in the post have to do with net neutrality being a solution in need of a problem.

ITEXPO West 2010 Starts in 68 Days

July 27, 2010

Reminder: TMC Open House August 12, 2010

July 27, 2010

Google Far More Feared than Microsoft

July 26, 2010

"What happens if Google chooses to come into your space with your own content?"

I grew up at a time when companies were afraid of Microsoft because whenever they came up with a good idea, Redmond would copy it and potentially put them out of business. They weren't always successful but having the world's largest software company in your market was generally a recipe for reducing investor interest.

And I would have to say that after a lack of marketing skill, no other force has slain more tech entrepreneurs than Microsoft.

Comunicano: Your Influencer Relations Company

July 23, 2010

Many of you in the communications and technology spaces already know Andy Abramson as he is a well-known and influential blogger. But what you may not realize about Andy's company Comunicano is it is a major player in the world of influencer relations. By capitalizing on a strategy which Andy describes as the boulevard of communications, his company works with his clients to ensure their news turns into stories which are told and retold throughout the web and other media outlets.
 


As you can see from the inverted pyramid above, Comunicano segments the disparate audiences necessary to push a product along the influencer road to ultimately convince followers to purchase.


Magazine Ads Significantly Influence the Wealthy to Purchase

July 23, 2010

A TMCnet team member sent me an article from Forbes which is titled Ultra Rich Spending Less And Chasing Quality and gives fascinating insight on what makes these people tick and moreover how they spend and how to influence them. The piece is based upon The Survey of Affluence and Wealth in America 2010 - a creation of American Express Publishing and the Harrison Group who polled about 2,400 people from the richest 10% of U.S. households. The article starts with some interesting notes - 91% of the mega wealthy feel we are still in the middle of a recession but they are happier than the rest of the population when it comes to their personal relationships.

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