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Rich Tehrani
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ITEXPO West 2010 Starts in 68 Days

July 27, 2010

Reminder: TMC Open House August 12, 2010

July 27, 2010

Google Far More Feared than Microsoft

July 26, 2010

"What happens if Google chooses to come into your space with your own content?"

I grew up at a time when companies were afraid of Microsoft because whenever they came up with a good idea, Redmond would copy it and potentially put them out of business. They weren't always successful but having the world's largest software company in your market was generally a recipe for reducing investor interest.

And I would have to say that after a lack of marketing skill, no other force has slain more tech entrepreneurs than Microsoft.

Comunicano: Your Influencer Relations Company

July 23, 2010

Many of you in the communications and technology spaces already know Andy Abramson as he is a well-known and influential blogger. But what you may not realize about Andy's company Comunicano is it is a major player in the world of influencer relations. By capitalizing on a strategy which Andy describes as the boulevard of communications, his company works with his clients to ensure their news turns into stories which are told and retold throughout the web and other media outlets.
 


As you can see from the inverted pyramid above, Comunicano segments the disparate audiences necessary to push a product along the influencer road to ultimately convince followers to purchase.


Magazine Ads Significantly Influence the Wealthy to Purchase

July 23, 2010

A TMCnet team member sent me an article from Forbes which is titled Ultra Rich Spending Less And Chasing Quality and gives fascinating insight on what makes these people tick and moreover how they spend and how to influence them. The piece is based upon The Survey of Affluence and Wealth in America 2010 - a creation of American Express Publishing and the Harrison Group who polled about 2,400 people from the richest 10% of U.S. households. The article starts with some interesting notes - 91% of the mega wealthy feel we are still in the middle of a recession but they are happier than the rest of the population when it comes to their personal relationships.

ShopVisible on Mobile Commerce

July 22, 2010

There has been and will continue to be a massive increase in mobile commerce as consumers are becoming more accustomed to shopping online and mobile devices are proliferating and providing bigger screens and better interfaces. Personally I have been amazed at how easy it is to use a number of sites such as Amazon to purchase as I am walking while walking by doing a quick search and check-out without the need to enter in a great deal of data.

There are many hundreds of thousands of retailers globally or more who must grapple with developing online interfaces which allow customers to make rapid purchases regardless of device. ShopVisible LLC is one company devoted to helping retailers migrate seamlessly to the mobile web and I did get a chance to test one of the implementations they performed for a customer and thought the results were good in that they gave consumers a chance to find what they wanted in a non-cluttered manner.

They Should call it Cursed Phone 4

July 19, 2010

I have written repeatedly about how Apple is in an amazing position and how competing with the company is becoming very difficult. The company's desktops and laptops are getting a massive lift from the buzz surrounding the iPod, iPhone and iPad and as more people buy these aforementioned devices, the community of customers purchasing music and apps soars.

Many companies have cycles they go through - no organization has a share price or business which goes straight up.

BP Bankruptcy Potential, New Google AppGen and other news

July 12, 2010

I am off to San Jose and in case you are looking for some content to catch up on while I am offline I posted some links for you below:

Robert Hashemian opines on BP's financial future. I disagree about the company's potential to go bankrupt - I think it still is a distinct possibility. After all, the oil is still gushing.

TMC Videos Now Even More Apple Friendly

July 10, 2010

Yesterday was a pretty big day for the TMC Newsroom as we made some upgrades to how our videos are displayed on iPads, iPods and iPhones. If you are an iPad user you may have noticed that videos play on our video page without the need to open a standalone player. This is similar to how they play on a PC or Mac but there is a slight difference as these machines run Flash. Since iPads do not, we now check for the browsers ability to embed a QuickTime player and if it exists we play the video via the embedded QuickTime player with an H.264 stream.

Mobile YouTube Site Shows Cloud's Potential

July 9, 2010

iJustine's videos on the mobile version of YouTube running on an iPhone 4


Without a doubt one of the best results of the feud between Microsoft and Google is the migration towards web-based apps by the search giant. Two things Google will continue to do to take the wind out of Apple's sails are to provide applications and services which give Android an advantage over the iPhone and migrate applications to the cloud. The reason for the cloud migration has to do with proving you can do everything you need to in a hosted data center and that local apps are a legacy nuisance.

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