This is worth reading for you IMS enthusiasts. Instat warns of putting all your eggs in the IMS basket. Here is a salient quote: (IMS)-based applications have lots of potential uses, but chances are, none of them will result in a windfall in consumer spending.
My take? Instat may be right or wrong. This is a single negative IMS report in a sea of euphoria. For that I give Instat credit. Still, it is difficult to predict anything so potentially disruptive as IMS.
It would be interesting to know if any researcher predicated the ring tone business would be worth billions of dollars each year.
The truth is we don't know what the future of IMS is, just the promise.
One last thought -- sports, video, porn and general entertainment. These have the potential to bring billions to the bottom lines of carriers worldwide. I am not sure anyone can dispute this. If IMS makes it easier for this content to come to the consumer, then how could there not be billions waiting for progressive carriers?
My take? Instat may be right or wrong. This is a single negative IMS report in a sea of euphoria. For that I give Instat credit. Still, it is difficult to predict anything so potentially disruptive as IMS.
It would be interesting to know if any researcher predicated the ring tone business would be worth billions of dollars each year.
The truth is we don't know what the future of IMS is, just the promise.
One last thought -- sports, video, porn and general entertainment. These have the potential to bring billions to the bottom lines of carriers worldwide. I am not sure anyone can dispute this. If IMS makes it easier for this content to come to the consumer, then how could there not be billions waiting for progressive carriers?
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IMS isn't something you can sell, so of course it's not going to result in consumer spend. That would be like saying that Web Services will be responsible for increased consumer spending.
You still have to create a successful product that is delivered over the architecture. IMS was designed to make the product development cycle for those new product ideas faster. The question that still needs to be answered is whether or IMS delivers on that promise, or if it is just a scheme by the Systems Integrators to sell carriers more servers and a wad of consulting.
Very well said.