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Rich Tehrani
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| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

10 Reasons why CurrentC Will Lose the Mobile Payment War

By now, most of us have heard that retailers such as CVS allowed NFC-based payments for a few days via Apple Pay...

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Why E-Mail Sucks and How to Make it Smarter

Many of us live in email. I get hundreds per day and I need almost every message. I am also a source...

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The Contact Center's Seemingly Oxymoronic Play: How to Decrease Costs Yet Improve Customer Service

I was recently asked to talk to some of our many contact center customers about the new contact center trends.  It...

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The New Facet of Customer Experience Management - Field Service 2.0

By: Rhodo Odysseos, Product/Solution Marketing, Alcatel-Lucent, and Jess Verbruggen, Motive Integrated Marketing Assistant, Alcatel-Lucent

Traditionally, communications service providers (CSPs) have treated the field service aspect of their organization as a cost center. Field technicians engaged in maintenance activities were simply a part of the cost of doing business.  More recently, the communications industry in general and the field service arena in particular, has been disrupted by immense changes in the customer profile, service expectations, and behaviors.

Field service is often the only face of the company that a customer will ever see, so it’s not a surprise that CSPs are striving to make a positive impact on customers in this realm. Achieving full potential in field service saves CSPs a lot of time and money. Productivity and efficiency reviews targeted at field service operations, done correctly, can reinforce other areas of the business by increasing customer satisfaction and improving safety and quality. 

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Amazon Fire Phone Should be a Laptop

I’ve written a lot of headlines in my life but this one is among the oddest. Why on earth does a phone...

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Apple Pay Vs. Google Wallet

Replacing credit cards can likely only be done if the new system is dead-easy to use and it moreover has to be...

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Signaling Offers Great Differentiation for Mobile Value-Added Service Offerings

We’ve all heard that some Value Added Services (VAS) revenue such as Short Message Service (SMS) are starting to decline in...

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WebRTC APIs all the Rage at WebRTC Expo Atlanta 2013

June 24, 2013

WebRTC Expo kicks off this week and it's been a busy day here in Atlanta, Georgia where I have had back-to-back video interviews with companies in tech and telecom. A few of my meetings with companies involved in WebRTC were perhaps the most interesting as I see a trend devloping.

Soufiane Houri of Weemo told me about the company's cloud-based API service which allows any developer to embed video collaboration. The goal here is to enable this collaboration to take place without the need to make a user leave one application and go to another.

Facebook famously announced similar integration with Skype a few years back with the idea being allowing users to stay in the platform and collaborate with their friends.

New Jobs Movie Trailer Highlights Apple History

June 21, 2013





The trailer for the new movie titled Jobs starring Ashton Kutcher is very well done and for those of us immersed in Apple history, it’s like a visual walk down memory lane.

Sure, Ashton reminds some of us his character named Walden in the TV series Two-and-a-Half Men a bit too much but he does a convincing job playing Steve Jobs based on the movie clip above.

What is especially awesome to me is the timing of this movie.

How is Successful Marketing like a Successful 401K?

June 19, 2013


I was recently interviewed by Content Marketing Examiner on the topic of content marketing and in this interview you get to hear the experience I have gained watching thousands of companies market successfully and unsuccessfully. You may think in order for a company to market in the most effective manner they need to spend the most money or have the most creative agency. The reality is many companies have these things but fail with the basics and as a result all that extra spending does not result in successful market penetration.

One of the nuggets you will learn on the podcast is How is Successful Marketing like a Successful 401K?

Effectively Telling Your Product's Story

June 18, 2013


One of the most interesting aspects of my career is watching the thousands of companies I have met over the years make it or not make it. For every success like Netflix, eBay, TellMe and Digium there are countless other failures – companies who seem to have a solid technology angle but somehow fail to communicate their message effectively.

I was reminded of this fact when I saw The Carousel from Mad Men. The video above reminds us how technology is not really exciting – neither are new products. What is exciting is how new ideas and solutions are weaved into a story which potential customers will embrace and be passionate about.

This is even more true decades after the above-scene took place because we now have social media which can instantly propel or destroy brands based upon how consumers feel about them.

Dialogic and Cisco Round Out Day's NFV News

June 18, 2013

It’s been a busy week regarding NFV and the software telco (R)evolution. First off Dialogic had some solid thoughts on six of the network elements ripe for NFV – they are routers, SBCs, media servers, softswitches, signaling nodes and DPI/WAN acceleration solutions – it is worth pointing out that on this last area the company’s Jim Machi says they are a “maybe”. You can read his thoughts for the details.



Cisco had some news in the space as well. The company’s Kelly Ahuja SVP, GM, Mobility Business Group spent about an hour discussing the impact of NFV on the company’s business.

Software Telcos Based on NFV Want Less Equipment Provider M&A

June 18, 2013

Mergers are nothing new but about a decade ago in the telecom market they reached a fever pitch when SBC purchased AT&T and rebranded itself with the name of the acquired company. At the time it became common in the industry to believe consolidation among carriers meant consolidation needed to take place at the equipment supplier level.

The idea is if you have fewer customers, you have less pricing power which means lower overhead with means merging suppliers can eliminate redundant costs such as accounting, marketing, HR and other “synergistic” areas of the business.

Large carriers have also been known for choosing large suppliers for their hardware needs as they felt these larger companies were more likely to be around to support them in the future as they roll out their solutions.

Yealink SIP T-38G Review

June 17, 2013



The Yealink SIP T-38G Gigabit color LCD PoE IP phone is another impressive IP phone following in the steps of the Yealink T-28P that Tom Keating reviewed in 2010. Tom liked the 4-way arrow navigation keypad, which continues on the T-38G, making navigating on the color screen a breeze. The T-38P also features a very similar web admin page as the T-28P and like Tom I had no trouble adding the SIP credentials, configuring the NTP server, adding speed dials, and other various configuration options.

While referencing Tom's T-28P review for comparison to the T-38G, Tom has this noteworthy comment:
The web interface displays a message when the phone is registered so you know immediately if you put the SIP credentials in correctly. I have to say, I really loved how every change I made DOES NOT require a reboot.




Now Unclassified PRISM Docs Still Off Limits to Fed Workers

June 14, 2013

For a federal government riddled with scandals this news may not seem so important but it is indicative of the logic of government. The numerous documents which have been leaked all over the Internet regarding PRISM and countless other government spying programs are off-limits to Senate staffers. They have been asked by the Senate Security Office not to download documents which are potentially classified - even though everyone on the planet likely has.

The logic here is baffling...

TMC's New NFV News and Analysis Site

June 12, 2013

The move from proprietary hardware to software running on commercial off-the-shelf servers at the world’s telcos is one of the biggest transformations we will see this decade. Over time we can expect to see a number of network functions which used to be supplied by hardware vendors through proprietary boxes turn into software running on servers with Intel or ARM chips perhaps supplied by HP or Dell running VMware or some other flavor of virtualization. The concept is called Network Functions Virtualization or NFV. I wrote about the concept a while back in a post Metaswitch Asks: Are You Ready to be a Software Telco? and more recently in NFV-Based Software Telcos Need OSS/BSS Interoperability.

Will iRadio Kill Pandora?

June 7, 2013

34% of Internet radio users surveyed would switch to Apple’s iRadio and some believe this is a major problem for Pandora. I remember when Google was going public, similar research showed users would also switch to a better search engine given the opportunity. The challenge is many people are set in their ways and inertia keeps them from switching.

What Apple needs to do is make the radio integration so solid that you have no choice but to try it and perhaps like it better than the service you currently use.

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