Dialexia

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Rich Tehrani
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Dialexia

I recently had the opportunity to ask Mohamed El Mohri, CTO at Dialexia Communications, about the evolution of the IP communicationsspace and the direction his company is taking.
 
Dialexia Communications is best known for its next generation communication software and services. The company develops and markets a complete suite of IP-Telephony software and applications. It also provides advanced IP communications solutions to enterprises, service providers as well as resellers.
 
To get some more background the company, read this TMCnet article.
 
Please outline your new corporate initiatives.
 
For the next few years, Dialexia’s new initiatives will turn around the IMS architecture, core technologies, and services.
 
Our current products will migrate to IMS-readiness. The main outcome is expected to be more sophisticated and attractive IP communications services that will be able to run on various IP and legacy networks agnostically of the underlying access technology.
 
How is IP communications changing your company’s strategy?
 
Since Dialexia is an IP communications software company, it is obvious that the business strategy is dramatically affected by the IP-based technologies’ evolvement. This mainly translates in creation and deployment of new IP communications services.  Further, Dialexia uses its own IP communications products  as corporate communication system.
 
This has the effect to bring to Dialexia the same advantages as to customers, chief among them remote working, which enables some distant employees and collaborators to remain in touch with their colleagues and share information and documents.
 
What pains does your company solve for customers?
 
The same as the IP communications technology does: low prices, high administration and usage flexibility, elaborated services, easy installation and deployment. We make our products affordable so that even the smallest start-ups are able to switch to VoIP and get into the market.
 
From a support and customer management perspective, Dialexia is able to provide enhanced services including IP Centrex, Pre-paid Cards, Call Shop service, resulting in high retention rates and a return on their investment in less than six months.  The Dialexia platforms also offers a SOAP/XML APIs that has enabled ITSPs to provide an automated customer signup process from registration to activation without manual intervention.
 
How has SIP changed communications?
 
Nowadays, SIP has become the de facto IP communications signaling protocol. The changes it brought to communications are substantially those of the IP technology: service creation flexibility, wide range of access technologies, new services, unified communications, network convergence, etc.
 
How do you think the future of the market looks?
 
I think the future market will be portrayed by network convergence, service and application combination, universal accessibility, and universal mobility. These concepts are actually the target of the IMS standard.
 
How does the growth rate in the US compare to the rest of the world?
 
VoIP is better adopted in the US then in the rest of the world, we are still facing regulation authorities in some countries banning VoIP or licensing it at a very high price.
Another factor of growth is  based on Bandwidth Price, if the xDSL, Wireless and Cable broadband lower in price the demand will grow and usage of IP device will augment.
 
What do you think of Google and Apple entering the telecom market?
 
They will grab a lot of shares in the residential market only. Although these are giant corporations their entry into the telecom market will not pose a big threat on existing companies who have been able to provide their customers more than satisfactory telecom solutions.  They might just be able to reach out to new customers who haven’t tried VoIP yet since they already trust these large corporations and know them well.
 
How about Microsoft?
 
Microsoft will play a big role in the enterprise level but none at the Service Providers level. Their OCS will enable the recalcitrant enterprise decision makers to migrate to VoIP. Its ability to integrate Internet Telephony into its current products allows it a good chance to grasp those customers that have still not switched to using VoIP solutions.
 
It will pave the way to new type of applications and services for desktop users, like integration to exchange Server, CRM and other type of collaboration services.
 
How will open source technologies change our market?
 
Open Source is free but not cheap, it takes more resources to. It is too risky to deploy Open source VoIP application in a Class 4/5 type of services where high availability and scalability is a must.
 
Open Source is a good tool to learn about the technology or to start a small business.
 
What are your thoughts regarding hosted solutions?
 
Delegation is always attractive. Hosting is the fastest way to try a new technology, the investment is low and Return of Investment is fast. Easy to upgrade for new services without investing on new equipments.
 
How will communications evolve over the next five years?
 
The combination of WiMax and IMS are the next five years’ driver. Cellular, Cable TV and other type of Communications services will evolve to IP.
 
What will the industry see at your booth at ITEXPO?
 
A new look of IP-Centrex and Conference Server.
 
Why is your booth a “Can’t Miss?”
 
Conference Server
 
What do you want the industry to know about your company?
 
A young talented brilliant Team with always new ideas. A company that was born with SIP, believes in it and grows with it.
 
What’s next for communications?
 
We don’t say triple-play, quadruple-play communications but ALL-PLAY communications.


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