Free Softbank Calls

Softbank is said to be considering allowing free phone calls between its VoIP and wireless service. The goal will be to increase the stickiness of each service while simultaneously enticing more subscribers. Obviously there is potential for an ARPU hit but still, this is a novel way to get new customers and is not unlike friends and family types plans we have seen in the past or My Circle from Alltel.

Reuters has more on this story.

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January 15, 2008 10:28 AM |

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