Love him or hate him, president elect Obama is already changing the
presidency by sending emails to communicate with his followers before
even taking office. Since he was elected he has sent a few emails
including a thank you, a survey and requests to join various support
The ability for president elect Obama to reach out to groups of
Americans based on survey data with specific messaging via email makes
him quite different than prior presidents.
It is worth pointing out that Karl Rove had direct mail experience and
this helped Bush a great deal as he campaigned. President Bush though
ignored the Internet as a communications mechanism.
It is safe to say from this point onward, politics has changed for the
better allowing closer interaction between leaders and their various
groups of followers.