Recently in IP Communications Category

Heading to Satcom in NY

October 14, 2009 8:52 AM | 0 Comments

I am boarding the next express train to New York for the Satcon show
and I hope to have more to report shortly.



click Play button above to play video

Astricon Kicks Off

October 13, 2009 9:08 PM | 0 Comments

I didn't make it to Astricon in Phoenix this year but my team is there
and they are doing lots of video interviews. Here is a shot of the
set. The green screen is converted to some more interesting thing like
perhaps some cactus, tumbleweed and sand. The video wizards in the TMC Video Division deal with these details. More to come tomorrow.

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Partnering for SEO Success

October 13, 2009 5:21 PM | 4 Comments

In the last two weeks I drove (well I was in the car anyway) for more than 1,500 miles meeting with tech companies in Montreal, Ontario, Massachusetts, Rochester, NY, Los Angeles and San Diego. The last stop on my latest trip was at CTIA where I saw dozens of companies from around the globe.

Most of my travels involve learning about companies in the communications and technology space and often advising them on how they can be more successful. Sometimes I get to see some very innovative solutions which I can't share at the time for a multitude of reasons (embargos, etc) and other times I get a firsthand look at things which I share as soon as I can. In many cases, companies ask me about TMC's experience in helping companies with their thought leadership, branding and lead generation activities.

As CEO of a media company which builds online, in-person and print communities for millions of global purchasing decision-makers each month, I have an unusual role of also writing about many of the companies, products and services I see. What is fun for me is finding new ways to bring buyers and sellers together. Buyers want to quickly learn about which products they should consider before purchasing and sellers are looking to sell as much as they can while spending the least amount in doing so.

It is an amazing place to sit because extremely often I see industry-changing technology which languishes because an engineer sets the marketing budget and has the corporate communications skills of sheetrock. Remember, I have an engineering degree so I feel I am uniquely qualified to beat up my brethren. Then there are the companies I visit where their products shouldn't be accepted for free, yet they sell in volume and make massive margins because they are able to communicate the benefits properly.

Then there are a slew of "Hail Mary" companies which have really cool products but no business model to speak of. Sometimes I can convince the founder of such a company to modify their offerings to actually make money but other times the companies die on the vine because they think they know best - after all, I just meet a thousand companies plus like them a year - what do I know?. Sometimes though the amazing happens and they  get purchased by a Google, Cisco or Oracle and thus the "Hail Mary" designation.

I am thrilled to act as a trusted advisor on PR and marketing issues and I figured it is unfair for me to only share information with people I choose to visit and subsequently I spoke on a webinar a month or so ago about hosted SEO which was well-attended and generated lot buzz in the industry. So many companies wonder about search engine optimization and what the trick is to ranking high. While there are lots of factors to consider, the basic premise is to write lots of content which people want to read and share with others.

SEO consultants get paid to help companies rank higher and in some cases they can boost a company's search rank for a while. But in the end, steady and relatively large amounts of content are what companies need to generate to rank high on various terms.

I could go on about building communities and improving SEO for hours - I am truly passionate about figuring out how to instantly bring a group of people with similar interests together on a single web portal. Coming from the world of magazines, it used to take TMC six months to build a mailing list and in many cases you really needed 18 months to do it right. Oh and did I mention you had to mail at least half a million subscription offers and it would cost you about $400,000 at a minimum to rent lists, print and mail your subscription forms? To show you how much things have changed, TMC has been involved in projects in the past few months where we built communities on new topics which are up and running and attracting hundreds of thousands of people in a matter of a few weeks. It is truly amazing to see how media has evolved through the use of news-generated, laser focused community building.

Again, these topics are a major passion of mine and something my team at TMC has gotten great at focusing on. The next webinar I will speak on takes place Thursday of this week, October 15th at 12:00 PST and on it I will discuss how you can partner to boost your search engine marketing. I look forward to seeing you there. Be sure to register now so you don't miss it. As a reminder, you can view the archive if you aren't around at this exact time. Just be sure to register. Also, be sure to bring any questions you have. I look forward to answering them this week.

The Wall Street Journal has an interesting article today talking about Dallas-based venture funds which flopped by investing in telecom and networking companies. It explains that funds in Silicon Valley and Boston are doing better than those in Texas, Washington state or New York.

Coincidentally, today there is also news that online video company Ooyala has now raised $20 million and online video conferencing company ViVu raised $3 million. Both as you guessed it are based in Silicon Valley. Most importantly of course is the fact that wireless equipment maker Mass-based Starent Networks just got sold to Cisco for $2.9 billion.

If history is any guide and this trend continues, we can expect Mass and Silicon Valley to be parts of the country which recover more quickly from the economic downturn than the rest.

Where is my Mobile Data?

An overwhelming amount of wireless, communications and tech news is the best way to describe the last few weeks. Perhaps one of the most important nuggets is a catastrophic loss of T-Mobile USA Sidekick customer data and if you have one of these nifty little gadgets, be aware the wireless carrier asks that you not reset it. This issue highlights the problems with SaaS and cloud-based services. Google, thought to be the gold standard of hosted data companies has suffered outages and so have Amazon and Salesforce.com. The one constant here is cloud-based services seem to be as error-prone as CPE equipment which makes sense. If it can better, it will gain a larger share of the data center pie.

Android is Everywhere

But for Google, cloud computing is just one of many projects they have their hands in. Last week at the CTIA show in San Diego I witnessed Google Android everywhere... Android has even caused Verizon to start getting along with the search leader. And you wondered why that Nobel Peace Prize was awarded. At the same time, Microsoft rolled out Windows Mobile 6.5 and this platform is just not cutting it as it is tired and old. Once upon a time I marveled at this OS but then again I did the same with my Commodore 64 back in 1982. Yes it's getting better, but I used it myself and wasn't too impressed. One thing for sure is the web browsing on an iPhone 3GS seems to be far superior to either competitive mobile OS.

Will a Mobile Search for "Microsoft" Show Results?

The scary part of this equation for Microsoft has to be that they are in danger of losing the mobile device OS race altogether. And this is where Google and Microsoft will tell you the future of search is. In fact, Google is looking to tightly couple search with mobility in a way which will offset their inability to effectively compete with the sheer slickness and elegance of the iPhone.

AT&T Hates Google and Apple Learns From Decades of Defeat

Two points worth mentioning are that AT&T may be distancing itself from Google (hint, they aren't friends) and moreover, Android has some challenges ahead of it - primarily figuring out what Android really means in a world where open source platforms are able to grow in various and competing directions quite rapidly. The problem of course is for users and developers looking to easily roll out apps across a broad range of platforms which are all supposed to be equivalent. In reality they aren't and developers have to deal with individual phone models when programming for Android. The process is not as easy as it should be. Finally the concept of Apple owning the hardware shows how this can be superior to the open hardware scenario. Sure, it can cost more for non-open hardware which is controlled by a single provider but Apple seems to have learned from its experience of getting kicked in their rear by Microsoft in the eighties. They have realized it makes sense to price mobile devices reasonably (or have the carrier chip in as needed) so they can profit from software and music. Back in the eighties when we were all listening to Journey, Apple didn't get a cut of every piece of software on their platform. Now (what do we listen to nowadays?) they do. So for Apple, they have to be price competitive with their phones as they make it up on the backend.

Microsoft's Acquire or Die Mobile Strategy?

Going forward, Microsoft has its work cut out for it if it wants to be a major player in mobile search. After all, they are losing share and quickly in the mobile world. It seems they need to try and pick up Nokia and/or RIM and tell those pesky regulators this is the only way they can compete effectively with Google Android.

Why Develop a Revenue Strategy, We are having too much fun Prematurely Aging Ballmer?

Then again, some will point to the fact that Google hasn't figured out their mobile search strategy - and to some degree they are right. But to me the model is pretty obvious. Dominate the apps and service market by giving it away and then experiment endlessly by showing ads in various formats until you find a way to make money without upsetting (too many) users or advertisers. This is not rocket science as Adwords was born in this manner and YouTube is the latest Guinea pig. Just recently in fact, the company started to insert ads in the Google Maps application of the iPhone. Of course this is likely the reason Apple decided to buy a mapping company - they either don't like the idea of the company behind Android profiting from their platform or they are interested in getting a piece of the advertising pie for themselves. Maybe both - stay tuned.

Spare some Change? Here's a Decade's Worth

The one constant in communications is change and more change. We have ourselves an industry where new paradigms are invented constantly and new competitors emerge from unlikely areas. All the while, existing players have to learn how to navigate alliances and competitive sets to emerge as credible and profitable players in a mobile, broadband and fixed-line ecosystem of dizzying complexity.

From where I stand, fewer things can be more exciting. But for the companies making the products and those looking to partner and purchase, try not to blink or you could miss major and ground-breaking news. This is not Internet time, we have gone to the next level - things are happening at optical or photonic speed. Boy is it exciting. I'll have more to discuss soon but for now I need to brew a fresh pot.

CTIA San Diego 2009 Video

October 8, 2009 7:44 PM | 0 Comments

Here is a brief video of what the CTIA show looks like. The mood is
upbeat and there is lots of money left to be made in the space as the
mobile market expands and more services are developed.



click Play button above to play video

Yahoo Mobile Interview

October 8, 2009 1:40 PM | 1 Comment
Yahoo is increasing its focus on mobile devices with the recent rollout of a mobile home page which distills the best parts of the Yahoo! Web browser home to the important areas you need to know about. On an iPhone the new mobile home page is sleek and easy to use. Some new features include enhanced RSS reading I am looking forward to trying as well as enhanced video and better content uploading and pagination.

Some interesting stats from my interview today with Yahoo's Keith Saft are that from April of this year to now, the company has increased its markets covered from 17 to 32 and devices supported have gone from 400 to 1,900 leading me to wonder, do we really have more than 1,900 mobile devices in the world? Wow.

The video below goes into detail on Yahoo's mobile strategy and how the company differentiates itself in the market and where it thinks it will be able to generate revenue on the go.

While Yahoo! has absolutely amazing customer loyalty in many areas such as email and content such as financial and sports, I get the sense the company needs to be more aggressive in taking on Google in the mobile area. Still, the new Yahoo Mobile is a massive step in the right direction and I am sure shareholders hope the company will gain revenue-generating momentum from its success.

AT the CTIA show in San Diego I had a chance to sit down and speak with Latha Kalainesan the Practice Head of Cable & Wireless at outsourcing leader Infosys. Latha had some interesting comments regarding the M2M market worth listening to below.

Andy Abramson hosts some of the best dinners in the industry between
the top level execs he draws and the food and wine he procures.
Personally I am not a wine person but I do try some at each dinner as
I attempt to expand my horizons. Here is a video of the Pacific Ocean
as I head don from the Los Angeles area.



click Play button above to play video

As you may know, I am traveling today in Southern California. Here are some things which have come up. IMS is growing in popularity again driven by LTE and other factors. I have heard this quite often and this is positive news for the market.

On a sort of unrelated note, AT&T Mobility voice quality in this area of the country is atrocious. While the wireless company has done wonders with improving its data speeds, local AT&T customers here tell me the voice service is getting worse. Just wait till the VoIP traffic hits.

Speaking of AT&T allowing VoIP calls on the iPhone over 3G, I have spoken to a number of developers who are furious with Apple over their app store policies. They submit apps, then get denied for no apparent reason and spend a day to reapply. The cycle repeats. They ask Apple for updates and don't hear back. I would imagine Apple has an overwhelming amount of requests for information about application rejections but this has got to be frustrating.

I wonder if Apple will loosen up their approval process as a result of what AT&T has just done. Does the company really want to have their reputation tarnished by playing Big Brother forever?

Overall, there is more cautious optimism in the communications and technology spaces. I saw this in Canada as well. Many people think tech spending will increase dramatically next year.

Before I forget, testing leader Ixia tells me they are shipping their K2 40/100 Gb testing equipment in large numbers. This tells us we can expect a slew of this type of equipment to hit the market soon - probably Q1 of next year IMHO.

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