Nick Branica is one of the few living legends in telecom having been responsible for the voicemail vendor Key Voice Technologies. This company was purchased in the nineties by Comdial and is credited by many for allowing Comdial to stay afloat during its rough years of operation late in its history.
Branica was President and CEO of both Key Voice and Comdial and to this day many in the reseller channel - those people who we affectionately know as interconnects appreciate the wonderfully reliable voicemail systems built by this man's company.
Branica's latest creation is IPitomy, a company making IP PBXs which are adapted quite well as key system replacements. In a conversation by telephone I had a chance to ask Branica about how his company's solutions are suited to small business. Here are some of the features he explained his systems have/can:
Busy lamp fields - You can press lit busy lamp and pick up ringing call
Button press to turn forwarding (offsite) on and off
Using speaker phone to announce calls
Using speaker phone as intercom
Also XML features built into the phones to increase functionality
Go to and see which calls are on park to retrieve
Create key to turn night service on and off from operator position
IPitomy sells through interconnects/VARs and CLECs and Branica explained that one CLEC, Daystar Communications is using an IPitomy PBX to provide converged voice and data services to customers. As Nick explains, customers are charged around $400/month for an SDSL connection including 10 phone lines and support. The equivalent service from Verizon would cost about $650/month and would not include the PBX.
Branica is highly enthused about his new company and speaks with a great deal of enthusiasm about how IPitomy is being received by resellers. He further points out the fact although the price points for his systems are low, the quality is solid. He emphasized this by mentioning the phones are from Aastra.
As I have been writing about for a long while now, there seems to be an ever-expanding opportunity to sell IP communications to the SMB space. This market is still hungry for cost savings and the added functionality the internet protocol brings to business. Whether IPitomy becomes as famous as Key Voice is to yet be determined, but for now Branica is back and at it again. We will all be watching closely to see what sort of mark his new company leaves.
If you want to hear More from Nick Branica be sure to come to Internet Telephony Conference & Expo later this month in Miami, FL where he will be on my panel targeting resellers which will discuss how to make money selling VoIP. This panel will be part of an entire free reseller day of education.
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