Podcast Interview: 8x8 VP Marketing Huw Rees

February 5, 2008
8x8, the company behind Packet8 service has been doing a terrific job running their company with positive financial results and new services which are innovative and unique. Some are video-based, some are mobile and others are in the call center market.

Two weeks ago I had a chance to speak with Huw Rees the VP of Sales & Marketing at the company onstage at ITEXPO in Miami, FL. The talk went very well and there was tremendous feedback from the audience so I decided it made sense to talk with Rees in a podcast format allowing listeners who couldn't make the keynote to hear what is happening at his company and the industry as a whole.

Some of the items discussed have to do with Gov. Schwarzenegger's recent California Broadband Task Force report, mobile services, the SMB, and a host of other issues.

One area worth mentioning is marketing as the company is competing against at least one competitor who has told Wall Street that they will buy market share at all costs. We also delved a bit into patents and how intellectual property can be used as a defense and offense.

Hope you enjoy the podcast.

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