Quantcast

You are likely familiar with Alexa, a division of Amazon that measures website traffic. I have written about the site a number of times before. A while back I discovered a site called Quantcast which is becoming a well respected third-party way to measure web traffic in an accurate manner. Currently Quantcast allows you to see how many unique visitors any site has. If a site has enough traffic you can find an incredible wealth of information about it from its visitor’s household income to education level. You can also find the top subdomains, sites with a similar audience and gender.

Here is the site’s FAQ which can answer your questions about how this is done.

If you so choose you may have your site Quantified which means your international traffic can be measured as well. How is this additional measuring done? You basically put code on all your pages which tracks visits.

I am proud to say that Quantcast says the US reach for TMCnet is 711,127 people – this roughly translates to just under 2 million visitors in total as TMCnet has about 60% of its visitors from outside the US. (711,127/0.4=1.77 million visitors)

What may surprise you however is just how TMCnet ranks in comparison to all the other sites covering communications. Here are the latest numbers from across the industry.

And yes, US Reach means how many people visit the site in a month.

Site	U.S. Reach
Tmcnet.com	711,127
Lightreading.com	19,797
Telephonyonline.com	12,165
Phoneplusmag.com	6,970
Searchvoip.com	6,872
Xchangemag.com	6,429
Voip-news.com	6,429
Pulver.com	5,808
BCR.com	3,097
Telecommagazine.com	1,936
VON.com	1,782
Americasnetwork.com	1,548
Vonmag.com	1,548
Fiercemarkets.com	1,161
Pulvermedia.com	604
Commnews.com	387
Voip-loop.com	387
IPBusinessmag.com	387
Commweb.com	387

And yes, the numbers above represent how many people visit these sites each month.

Oh and once again – thanks for making TMCnet the best read site in communications. Based on these numbers TMCnet actually has more traffic than all other competitive sites combined! Thanks again for making this so.

The opinions and views expressed in comments, blogs, etc. are those of the authors alone and not necessarily those of TMC, TMCnet, or its editors. TMCnet reserves the right to edit, delete, or otherwise make changes to the content that appears on these pages at its own discretion and as it deems necessary.

November 6, 2007 3:46 PM |

3 Comments | 0 TrackBacks

Listed below are links to sites that reference Quantcast:

Quantcast TrackBack URL : http://blog.tmcnet.com/mt/mt-tb.cgi/34008

3 Comments

Chris | November 6, 2007 7:43 PM | Reply

Hi,

Thanks for using our services and congratulations to the success of your site. If you Quantify in our program we directly measure your traffic (so it is very accurate) and we provide much more extensive data for you on the back-end. We now have over 18,000 sites that have joined the service. Let me know if I can be of any help or if you have any questions.

Thanks,

Chris
Quantcast Corp
cmartellotti@quantcast.com

Rich Tehrani

| November 7, 2007 8:21 AM | Reply

Thanks Chris, we are in the process of Quantifying. Thanks for the wonderful service. I think Quantcast is a much needed tool in the world of web traffic monitoring.

Robert Lowe | March 28, 2008 8:21 AM | Reply

Users should be aware that Quantcast appears to make use of spyware applications such as Twitbin to gather their web traffic data.

Name

Email Address

URL

Remember personal info?

Comments (You may use HTML tags for style)

Notify me of new comments?

Today

Rich Tehrani tweeted, "RT @embedded_mag: Embedded-Computing New Axxia Communication Processor from LSI Features Asymmetric Multicore Architecture and Break... ..." 2010-02-09T23:20:45Z 2010-02-09T23:20:45Z
Rich Tehrani tweeted, "RT @tmcnet: Stop the Presses: Tech Entertainment Costs Money http://tmcnet.com/23156.1 #ch287" 2010-02-09T23:13:44Z 2010-02-09T23:13:44Z
Rich Tehrani tweeted, "RT @SonnyJohns: #Austin-based SolarWinds' earnings climb http://bit.ly/aaq6F0" 2010-02-09T23:09:53Z 2010-02-09T23:09:53Z
Rich Tehrani tweeted, "RT @tmcnet: Crystal Ball: iPad to Carry Semiconductors to $4 Billion by 2014 http://tmcnet.com/23154.1 #ch587" 2010-02-09T23:05:33Z 2010-02-09T23:05:33Z
Rich Tehrani tweeted, "Yikes: iPad bandwidth crash, video on iPhone, WiMAX, LTE, APC on data centers and more NGN news http://post.ly/N2Jv" 2010-02-09T23:04:24Z 2010-02-09T23:04:24Z
Rich Tehrani tweeted, "RT @Xirrus: Xirrus Wi-Fi Arrays were used by USOC at the 2010 Olympic Village in Vancouver! http://twitpic.com/12ag6m http://twitpic.com ..." 2010-02-09T22:56:57Z 2010-02-09T22:56:57Z
Rich Tehrani tweeted, "RT @tmcnet: India's First Mobile Apps Store Launched http://tmcnet.com/23152.1 #ch591" 2010-02-09T22:56:18Z 2010-02-09T22:56:18Z
Rich Tehrani tweeted, "RT @BrightCom: Telepresence Podcast: Ensuring Clarity, Effectiveness with Data: http://bit.ly/dC0FWN via @addthis" 2010-02-09T22:41:53Z 2010-02-09T22:41:53Z

More...

judy: worst bed I ever purchased. more back pain than ever, read more
Peter Radizeski: They may have good handsets but their network leaves a read more
James May: I have a sleep number, and I love it. The read more
Mike Ross: I love your comments especially: Speed: It is better to read more
Rich Tehrani: Thanks Bill, we try :-) Without a doubt I believe read more
Rich Tehrani: You will -- we will do it again -- demand read more
Bill Kelly: Nice write up on the tech trade show industry and read more
xmlscott: Neither you nor the original post have gone to the read more
roderickm: The Startup Camp:Telephony session was the highlight of ITExpo for read more
Rich Tehrani: You are right that Obama has not advocated equal distribution read more