Quantcast

November 6, 2007
You are likely familiar with Alexa, a division of Amazon that measures website traffic. I have written about the site a number of times before. A while back I discovered a site called Quantcast which is becoming a well respected third-party way to measure web traffic in an accurate manner. Currently Quantcast allows you to see how many unique visitors any site has. If a site has enough traffic you can find an incredible wealth of information about it from its visitor’s household income to education level. You can also find the top subdomains, sites with a similar audience and gender.
 
Here is the site’s FAQ which can answer your questions about how this is done.
 
If you so choose you may have your site Quantified which means your international traffic can be measured as well. How is this additional measuring done? You basically put code on all your pages which tracks visits.
 
I am proud to say that Quantcast says the US reach for TMCnet is 711,127 people – this roughly translates to just under 2 million visitors in total as TMCnet has about 60% of its visitors from outside the US. (711,127/0.4=1.77 million visitors)
 
What may surprise you however is just how TMCnet ranks in comparison to all the other sites covering communications. Here are the latest numbers from across the industry.
 
And yes, US Reach means how many people visit the site in a month.
 
Site
U.S. Reach
Tmcnet.com
711,127
Lightreading.com
19,797
Telephonyonline.com
12,165
Phoneplusmag.com
6,970
Searchvoip.com
6,872
Xchangemag.com
6,429
Voip-news.com
6,429
Pulver.com
5,808
BCR.com
3,097
Telecommagazine.com
1,936
VON.com
1,782
Americasnetwork.com
1,548
Vonmag.com
1,548
Fiercemarkets.com
1,161
Pulvermedia.com
604
Commnews.com
387
Voip-loop.com
387
IPBusinessmag.com
387
Commweb.com
387
 
And yes, the numbers above represent how many people visit these sites each month.
 
Oh and once again – thanks for making TMCnet the best read site in communications. Based on these numbers TMCnet actually has more traffic than all other competitive sites combined! Thanks again for making this so.


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Comments to Quantcast

RE: Quantcast

Hi,

Thanks for using our services and congratulations to the success of your site. If you Quantify in our program we directly measure your traffic (so it is very accurate) and we provide much more extensive data for you on the back-end. We now have over 18,000 sites that have joined the service. Let me know if I can be of any help or if you have any questions.

Thanks,

Chris
Quantcast Corp
cmartellotti@quantcast.com

 

RE: Quantcast

Thanks Chris, we are in the process of Quantifying. Thanks for the wonderful service. I think Quantcast is a much needed tool in the world of web traffic monitoring.

 

RE: Quantcast

Users should be aware that Quantcast appears to make use of spyware applications such as Twitbin to gather their web traffic data.

 


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