SMBs Embrace FMC

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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SMBs Embrace FMC

Huge news comes from Nortel as they recently commissioned a survey which found SMBs are more technically savvy than some might have imagined. SMBs seem to be screaming for FMC solutions and unified communications -- especially as it relates to integrating mobile devices with traditional computer solutions like laptops, etc.

900 SMBs responded to a web survey to generate these results. Unfortunately this skews the survey a bit as the people taking the survey had to be web savvy and also it is unclear what site users went to find the survey.

Still, this is a good sign that at least web-savvy SMBs are looking for the absolute latest in communications products and services. For vendors, it is just a matter of figuring out how to position your solutions in the most appealing fashion possible while ensuring that the leading edge features are in your products.

Only a marriage of excellent R&D coupled with effectively targeted marketing/PR/branding and positioning will guarantee vendors can effectively penetrate this market.

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