GIPS Gets Russian Win

In years past the competition between GIPS and Spirit DSP has been the stuff of legend. While the competitive situation has unwound over the past 18 months or so it is still interesting to see how the companies compete with one another.

For example, some news out of this week’s ITEXPO is that exhibitor GIPS has just announced it has been selected by Mail.Ru to have its GIPS’ VoiceEngine embedded inside the Mail.Ru Agent, starting with version 5.2 — allowing affordable calls to stationary and mobile phones.

Of course the interesting thing here is Spirit DSP is based in Moscow — so this is a win in foreign territory for GIPS and the company can look forward to having its solutions rolled out to about 50 million new Russian users.

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