Little Giant Ladder System

Rich Tehrani : Communications and Technology Blog -
Rich Tehrani
| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Little Giant Ladder System

I could never figure out how the Little Giant Ladder System could be worth so much money. As far as I can tell it is just some put together in a unique way. Then again you pay more for a Ferrari than a Honda. Still the branding and sheer ad dollars being spent allow the company to charge more for this ladder. Bose do does a nice job charging more than the average price for all its products.

Will a VoIP vendor ever figure out how to brand their service as superior and charge more? If you can do it with a hunk of metal why not phone service?

The problem? Most phone companies are run by unimaginative people who just can't market. Vonage is excluded of course but what about the rest of you? Enough me too crap - how about some innovation and pricing power?

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