How is Successful Marketing like a Successful 401K?

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I was recently interviewed by Content Marketing Examiner on the topic of content marketing and in this interview you get to hear the experience I have gained watching thousands of companies market successfully and unsuccessfully. You may think in order for a company to market in the most effective manner they need to spend the most money or have the most creative agency. The reality is many companies have these things but fail with the basics and as a result all that extra spending does not result in successful market penetration.

One of the nuggets you will learn on the podcast is How is Successful Marketing like a Successful 401K?

Take a listen and I hope you like it. I will also be presenting on a content marketing webinar tomorrow – so sign up now and listen live or to the archive.

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