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Rich Tehrani
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| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Marketing

Acision Fights Creative Destruction with Innovation at #MWC15

March 4, 2015

At Mobile World Congress (MWC) in 2015 Mark Zuckerberg gave a keynote speech for the second year in a row and to me it really seemed like keeping your friends close and your enemies closer. After all, WhatsApp and Facebook are responsible for billions of lost dollars in messaging revenue for global wireless carriers.

I couldn’t help but think of this as I met with Acision yesterday. Some years back I was in their corporate offices in Texas where they told me the threat from advertising based tech models to SMS was unsustainable.

cVidya Helps CSPs Provide Mass Customization to Boost Profit

March 3, 2015

We live in an age of mass customization. We've seen the trend for decades but its accelerating as customers can design their own clothes, perfume and more. Tatoos and body jewelry are yet other ways consumers choose to customize themselves. This thought came to mind in one of my recent briefings.

You see, at MWC 2015, cVidya showed carriers how their solutions allow them to tap into multiple sources in order to accelerate customer value.

cVidya Helps CSPs Provide Mass Customization to Boost Profit

March 3, 2015

We live in an age of mass customization. We've seen the trend for decades but its accelerating as customers can design their own clothes, perfume and more. Tatoos and body jewelry are yet other ways consumers choose to customize themselves. This thought came to mind in one of my recent briefings.

You see, at MWC 2015, cVidya showed carriers how their solutions allow them to tap into multiple sources in order to accelerate customer value.

5 Tech Companies to Watch in 2015

December 30, 2014

There are so many companies I meet with who have interesting stories to tell so I spent some time putting together a list of those worthy of recognition. I hope you find this interesting and have a great 2015.

Talari T5000 pictured below



Talari Networks is all about revolutionizing WAN economics or in less marketing speak, they are disrupting the MPLS monopoly. Wait, I am still talking in marketing terms.

Larry Ellison Was a Real Trailblazer

September 18, 2014

Today, Larry Ellison announced he will step down as Oracle CEO, handing over the reins to co-presidents Mark Hurd and Safra Catz, who will now report directly to the board. In the late eighties/early nineties I was a database programmer here at TMC and had to decide between Oracle and Informix – two of the more popular relational databases at the time. I made the decision to go with Informix because Oracle was in the middle of an SEC investigation relating to how the reported forward earnings.

At the time, companies were far more siloed… A database company was a database company.

California Lawmakers Plunge Some Transactions into 3rd World

September 11, 2014

California has come up with a law that hurts the very people it says it is protecting by making it difficult to record call center transactions. Penal code 632 of California law says in-part:
(a) Every person who, intentionally and without the consent of all parties to a confidential communication, by means of any electronic amplifying or recording device, eavesdrops upon or records the confidential communication, whether the communication is carried on among the parties in the presence of one another or by means of a telegraph, telephone, or other device, except a radio, shall be punished by a fine not exceeding two thousand five hundred dollars ($2,500), or imprisonment in the county jail not exceeding one year, or in the state prison, or by both that fine and imprisonment. If the person has previously been convicted of a violation of this section or Section 631, 632.5, 632.6, 632.7, or 636, the person shall be punished by a fine not exceeding ten thousand dollars ($10,000), by imprisonment in the county jail not exceeding one year, or in the state prison, or by both that fine and imprisonment.
This is part of a more bewildering law Penal Code 630-638 that seems to be designed to make it exceedingly difficult to do business in the state.

The challenge for business owners is they need to record calls for many reasons such as quality control and government compliance. Now, it is potentially illegal to record such calls without the consent of the caller.

Then there is the importance of keeping a record of all calls for the caller's own protection.



Saepta Wants to Be the Go to Survey Service

September 3, 2014



“From the moment you get up in the morning, you start to make decisions and I believe people love to engage through asking questions and getting answers,” said Bruce Hendrix, CEO and cofounder of Saepta, a new company with a focus on providing quick and easy surveys to the masses. The company’s website in-fact seems to be a social media hub for opinions.

While taking surveys isn’t new – people have been doing this for years, Saepta wants to differentiate itself by providing short and simple ones which are powered by social media and are transparent. They believe they have easier-to-build surveys than the competition and their ability to quickly share and even embed them sets their solution apart from other services.

Defending Against an Autocomplete Smear Campaign

August 25, 2014

What would you do if you started to Google your name and Google was to suggest you complete the query with the word scammer, fraud or crook?

While Google contends with lawsuits around the globe relating to autocomplete suggestions which are deemed libelous, one has to wonder if it isn’t possible to easily set up a campaign to smear anyone or any company. Google argues that features like autocomplete can’t be libelous because they utilize an algorithm which uses information from Google+ and user searches.

The obvious question which hasn’t been addressed however is if one can get away with fraud in the advertising business, why not in the autocomplete business?

Top Business Scams to Watch For

July 19, 2014

As a young child I was fortunate enough to get to work with my father and he used to teach me about things to look out for in business. The first story I ever heard about unethical business practices was a company that sent small bills for snow plowing to companies and the accounts receivable departments assumed they were legitimate and just paid them. Only when they sent a bill to an area of the country where there was no snow did they get caught.

The premise of the scam was that a company is likely in need of the service you are fictitiously billing for, so there is a high degree of likelihood they will pay because the bill is too small to check.

IBM Investment Shows Marketing IS Eating Sales

March 28, 2014

Recently I wrote about the idea that marketing is eating sales, a direct quote from Barry O’Sullivan the new CEO of Altocloud. The concept is that marketing departments are gaining more power within organizations at the expense of sales departments. It isn’t that sales is going away, it is just that much of the waste in a sales department can effectively be eliminated if automated systems are used to better target and presell customers. The idea is a nurtured lead is a far better prospect than a cold call.

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