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Rich Tehrani
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| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Marketing

Dongles: The iPhone Weakness Samsung Begins to Exploit

November 6, 2017

Apple used to abuse Microsoft in its Mac Versus PC ads. They hired a chubby Bill Gates looking actor John Hodgeman to represent the PC while they hired the hip, cool and young Justin Long to represent the Mac.

One of the most compelling ads focused on the lengths PC users needed to go to to connect a camera to their systems.



The ad below shows the PC having a camera literally duct taped to their head.



Frankly it was embarrassing to use a PC after seeing these ads.

Apple however has unwittingly made itself a target of the same type of attack ad.

The minimalist designs Apple releases are gorgeous but they drastically reduce functionality. The Mac laptops and iPhones have this problem - thanks to reduced ports for things like headphones.

Users need multiple adapters if they want to use a 3.5 headphone with their iOS phone.

See the screen shots and video below Samsung is using to take on Apple. If they were to take the dongle concept and really focus on it in TV ads, it could put a dent in the Apple halo.





























Scott Galloway Nails it on Key to Apple's Success

October 10, 2017

Scott Galloway is one of the few college professors you'll hear that actually understands branding in technology and he is able to articulate his vision masterfully. We never feel like we are wasting time listening to him speak and we envy his students.



His thoughts on Apple's largest creator of shareholder value is that it's the stores, not the phone.

It makes a lot of sense. 

He goes on to say Samsung spends double on advertising than Apple while Apple has invested in leases.

He also points out the company has between $5-$6 billion in store leases which help customers consummate the relationship with the brand.



If we had to argue with the point at at all, we'd have to say that Apple was able to early on take the premium spot in the phone market. Their packaging, pricing and branding all screamed premium.

In fact, Apple's packaging has changed virtually all of the packaging in the entire market of products.















The Genius VR Marketing App from KLM

October 6, 2017

One of the most novel uses of tech in marketing comes from KLM Royal Dutch Airlines, they are handing out branded VR cardboard and passengers can download their app (iOS, Android) onto their phone and insert it into the cardboard.

The passengers then get to experience the KLM difference.

The company is targeting budget airline passengers. Even though some are unimpressed with this tactic, we think it is one of the best marketing ideas of the year.



Why? It's bold. It's fresh and its ice-bucket-challenge new in its thinking.







Why IoT Companies Will Soon be Chasing Lumavate

September 5, 2017

Few people have heard of Lumavate but at the conclusion of this post you'll be convinced that they likely point to the future of at least one segment of the IoT market.

Before we get into the company, lets delve into the company's latest news. Don Brown has led a $2 million dollar seed investment.

The reason this matters has to do with integration.

Dr. Don Brown is someone who gets a fraction of the press he deserves. If he lived in Silicon Valley, the tech media would worship him 24x7. Because his last company was located in Indiana, he flew somewhat under the radar of the general media while revolutionizing the way trillions of dollars were spent in the call center market.

I first met Don when he launched Interactive Intelligence around 1995.







Google Could Lose it's Trademark

August 21, 2017

Is Google a generic term like KleenexDumpster and Realtor- unworthy of protection with a trademark symbol? The case is pending.

Dr. Wikipedia tells us:

A trademark is said to become genericized when it begins as a distinctive product identifier but changes in meaning to become generic. This typically happens when the products or services with which the trademark is associated have acquired substantial market dominance or mind share, such that the primary meaning of the genericized trademark becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularized has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized trademark to describe their similar products, unless the owner of an affected trademark works sufficiently to correct and prevent such broad use.



ITEXPO Returns to Fort Lauderdale Tomorrow!

February 7, 2017



Sorry for the brief marketing message.



See me at the show in the following places:





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Resume marketing message: 

One of the largest telecom/communications technology shows in the world at Broward Convention Center



As my loyal blog readers probably know by now... ITEXPO, the 3-day trade show and conference focused on communications technology, returns to South Florida this week.

As always, you can attend laser-targeted courses - most free with your Expo Plus pass - that prepare you to ask the right questions of the 150+ vendors on the show floor. Plus, your free pass gives you access to 100 more vendors on the IoT Evolution Expo floor, collocated with ITEXPO.

Here is a comprehensive list/links of workshops, seminars and presentations. These are in addition to the main ITEXPO Conference Program (which does require a conference fee).

Select any link as your starting point into the expo site.










How ITEXPO Has Transformed into THE Communications Event

January 19, 2017

Recently, we have had a great deal of feedback from attendees commenting that ITEXPO in Florida (Yes, Florida, in February – and airfares are literally dirt cheap) has evolved to become THE communications event – for the Americas and beyond. We are humbled by the comments but the credit goes to my team who tirelessly looks to improve each event with fresh new content.

An analyst told me once that the show is so full of information that you run around like a chicken with your head cut off, except he said it Yiddish which made it sound more exotic.



I wasn’t sure at the time if it was a compliment but in a way it is the testament that the show has so much important information that you really need a team to cover it all.



Congrats to TMC Customer Phone.com

January 19, 2017

Hats off to Phone.com for big customer wins in 2016. The cloud communications company landed new partners and clients like StructuredWeb, Liftmaster and The City of Newark.  In addition to an expanding clientele, the product suite augmented with a new and improved API to aid in iOS and Android apps, as well as Web collaboration, video conferencing, call presence and the phone system in general.



Building on the momentum of 2016, this February, Phone.com will be well represented at the The Communications and Business Transformation event of the year, ITEXPO. VoIP pioneer Alon Cohen will be participating in the panel discussion, “Bringing Telecom Innovations to Market Faster with APIs,” and Joel Maloff Senior Vice President at Phone.com and industry veteran, is moderating several others.

In addition, Phone.com has been sponsoring the Virtual Office online community for many years (thanks!), allowing TMC to cover the news and happenings in the space and bring the UC, UCaaS and Hosted VoIP communities together online.









Most Successful Woman in Tech Earns $41 Million!

January 16, 2017

There has been tremendous emphasis on increasing diversity in the tech world... African American representation has been quite low, so has Hispanic and female participation. The reward however, if you make it to the very top can be quite good.

A recent CNNMoney report highlights a handful of top female earners in tech and various other industries and the results are fascinating. It's really great news.



  • Oracle CEO Safra Catz occupies the No. 1 position.






Raven Guru The "Just Right" Marketing Agency

January 13, 2017

Not too big, not too small. All the experience, none of the fat.



David Byrd is one of the more experienced marketers in the tech space... He's worked at a large telco, a startup SIP trunking company, an RLEC, an MSP and more. He knows his stuff and is now out on his own with a unique offering for the tech and telecom space.
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