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Rich Tehrani
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Marketing

Top Business Scams to Watch For

July 19, 2014

As a young child I was fortunate enough to get to work with my father and he used to teach me about things to look out for in business. The first story I ever heard about unethical business practices was a company that sent small bills for snow plowing to companies and the accounts receivable departments assumed they were legitimate and just paid them. Only when they sent a bill to an area of the country where there was no snow did they get caught.

The premise of the scam was that a company is likely in need of the service you are fictitiously billing for, so there is a high degree of likelihood they will pay because the bill is too small to check.

IBM Investment Shows Marketing IS Eating Sales

March 28, 2014

Recently I wrote about the idea that marketing is eating sales, a direct quote from Barry O’Sullivan the new CEO of Altocloud. The concept is that marketing departments are gaining more power within organizations at the expense of sales departments. It isn’t that sales is going away, it is just that much of the waste in a sales department can effectively be eliminated if automated systems are used to better target and presell customers. The idea is a nurtured lead is a far better prospect than a cold call.

Will You Win a Free Call Center Makeover Worth Millions?

March 14, 2014

Barry O'Sullivan joins Altocloud to Boost Marketing & Call Center Integration

March 12, 2014

“Marketing is eating sales,” said Barry O’Sullivan the new CEO of Altocloud, a company dedicated to producing solutions which can be used to create happier customers. Simply stated they have an analytics platform which integrates your contact center and marketing automation software in order to allow instant insight on what your customers are doing and more importantly, helping them receive increasingly personalized experiences with smarter interactions and faster resolution.

And having Barry on board carries a great deal of importance. He not only was a VP/GM at Nortel when the company was doing well, he also spent 11 years at Cisco, most recently as SVP & GM UC & VoIP.

ResponseTek Looks to Boost CSP Service Levels

February 25, 2014

The fundamental question which drives all business is did my customers have a good experience today. The bigger your enterprise gets, the more difficult it is to determine. ResponseTek holds the entire organization accountable on a minute-by-minute basis to ensure customers get the experience they are promised. When this doesn't happen, you get big churn rates - which can be as high as 20% in the telecom sector.

Jobs Movie Inaccurate Say Steve Wozniak and John Sculley

August 16, 2013

By now everyone knows there is a movie called Jobs which celebrates the life of Steve Jobs and tries to recreate the events which surround the tech legend’s life. Of course whenever such an ambitious project is undertaken, the challenge you have is getting agreement on what happened and just as importantly trying to get everyone involved in the happenings to work collaboratively.

It is apparent this movie faced some challenges in both regards. For example, Ashton Kutcher who plays a pretty convincing Steve Jobs complained recently that Apple cofounder Steve Wozniak aka “The Woz” is being paid by another company to support a different Steve Jobs film.

Steve Wozniak

MightyHive Achieves Contact Center and Web Ad Integration

August 12, 2013

The contact center is a billion dollar channel but has yet to exploit its true potential. Contact center data can now drive demand through another channel, online. To drive brand and business equity today, marketers must leverage consumer insights to create seamless experiences across channels where each interaction, regardless of channel, is relevant and consistent to lead consumers along the path to purchase.

In the late nineties it was fashionable to say the web would kill the contact center as people would no longer need to speak on the phone when purchasing.

How is Successful Marketing like a Successful 401K?

June 19, 2013


I was recently interviewed by Content Marketing Examiner on the topic of content marketing and in this interview you get to hear the experience I have gained watching thousands of companies market successfully and unsuccessfully. You may think in order for a company to market in the most effective manner they need to spend the most money or have the most creative agency. The reality is many companies have these things but fail with the basics and as a result all that extra spending does not result in successful market penetration.

One of the nuggets you will learn on the podcast is How is Successful Marketing like a Successful 401K?

Effectively Telling Your Product's Story

June 18, 2013


One of the most interesting aspects of my career is watching the thousands of companies I have met over the years make it or not make it. For every success like Netflix, eBay, TellMe and Digium there are countless other failures – companies who seem to have a solid technology angle but somehow fail to communicate their message effectively.

I was reminded of this fact when I saw The Carousel from Mad Men. The video above reminds us how technology is not really exciting – neither are new products. What is exciting is how new ideas and solutions are weaved into a story which potential customers will embrace and be passionate about.

This is even more true decades after the above-scene took place because we now have social media which can instantly propel or destroy brands based upon how consumers feel about them.

Google Birthday Reminders: Is Google+ Pushing Too Hard?

May 13, 2013


This morning I was greeted with a reminder of the birthday of a Google Plus acquaintance on the home page of Google.com. For over a decade this home page of Google has been clean and white with the exception of an occasional offer for some Google service or hardware or some special doodle which signifies a day which the company deems important. Sometimes they even test a humorous message around the holidays designed to push even more of their services at once.

The question I cant help but ponder though is whether Google is going too far trying to jam Google+ down the throats of its search users. Of course they want to make sure we are all engaged with our Google social network and there is no better form of cheap advertising than this real estate.


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