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DMI's Shows End-to-End Mobility Solutions at MWC16

March 3, 2016



At Mobile World Congress (MWC16), the event’s tagline was “Mobile is Everything,” and I’m on record stating that the phone part of the show is becoming irrelevant as there isn’t any money to be made in handsets anymore unless you happen to have an HQ in Cupertino, California.



Even though the handset may have become less important from a profit perspective, it is still a pivotal part of the digital transformation I mentioned as  a major trend at the show.

DMI, bills itself as the first end-to-end mobility company and in my meeting with Magnus Jern, Alika Nagpaul and Tim Wagner, they told me how their organization helps companies – not just carriers, from customer acquisition to a full mobility strategy.



They really do provide a lot of services – holistically handling all the common pain points a company has, as it looks to make mobile a larger part of its focus.

T-Mobile Combats Verizon Marketing Campaign

January 21, 2016

Nuance Brings Artificial Intelligence to the Omnichannel World

September 3, 2015

"The robots aren’t coming, they are here," is all I could think of today as I mulled over my notes from a recent meeting with Gregory Pal, Vice President, Marketing, Strategy & Business Development at Nuance Communications. Coincidently I also happened upon an article yesterday about how robots are doing more of the writing of the stories you read from the Associated Press - saving them time and money and more importantly allowing them and others to share stories which are of interest to various groups but which couldn’t previously be covered profitably.

To me, it seems the technology used to write stories is similar, in some ways, to the natural language understanding, or NLU technology, Nuance has been working on for many years. In fact, the company handles over 14 billion customer engagements per year with 80% of its OnDemand customers taking advantage of NLU as well as 1.7 billion mobile and web conversations processed through virtual assistant solutions.

Jet.com The .Good the .Bad and the .Ugly

August 31, 2015



The .Good

I’ve been using the new ecommerce site Jet.com for a few weeks and so far I have found the selection to be about 20-30% of what Amazon offers. For example you can buy rice cookers but not from Black & Decker. I was intrigued by the site when I heard the CEO on CNBC say the company loses 15-20% on each sale and becomes profitable around 15 million users. I immediately started pricing items on the site and found great savings over Amazon.



How The Marketing Behind U.S. Presidential Campaigns Works

July 27, 2015


While social media has become a big factor in political donations in the last decade or so, its worth pointing out a holistic approach to campaign donations includes the phone. Telephone marketing is a very effective way in fact of reaching customers - which is why it became a victim of its own success - with an eventual government Do Not Call List. This list doesn't apply to political campaigns and moreover, the phone can be even more effective for politicians as a result of less competition from companies giving you free vacations if you listen to a time share presentation.

Recently, Infocision Management Corp, one of the highest-quality marketing outsourcers/partners I am aware of started calling for campaign contributions for Doctor Ben Carson - a straight-talking surgeon turned presidential candidate thanks to a loyal Tea Party/conservative base that just adores him.

Steve Brubaker at Infocision just sent me a video link to Dr. Carson's recent visit to the company - here it is.

One last point - I have visited the company and its call center before and have overheard these sorts of phone calls for numerous candidates - some of which who drop out before even "officially" running. The phone is an effective gauge of voter interest in a politician. By making a certain number of phone calls and tallying the response, a candidate can extrapolate how much money they can generate if they keep calling.

Moreover, big data and a massive database are key components to ensuring you know who to target.








45+ Webinar Best Practice Tips

June 25, 2015

A very comprehensive and helpful guest post by Pierre Kerbage, Senior Vice President at Ironton Global on how you can become a great presenter:



Ever hosted a webinar, or passed on a meeting to a fellow employee, only to be embarrassed by the outcome?

It is said that we learn more from our failures than from our successes. As a person who has been doing webinars, ever since the word (and the technology has existed), here is what I have learned.

Why Google Blocking Revenge Porn is Significant

June 19, 2015


Amit Singhal SVP Google Search said on his blog today the company will soon offer a web form to allow people to remove revenge-porn from their search results:
Our philosophy has always been that Search should reflect the whole web. But revenge porn images are intensely personal and emotionally damaging, and serve only to degrade the victims—predominantly women. So going forward, we’ll honor requests from people to remove nude or sexually explicit images shared without their consent from Google Search results. This is a narrow and limited policy, similar to how we treat removal requests for other highly sensitive personal information, such as bank account numbers and signatures, that may surface in our search results.
Jessica Guynn at USATODAY had a nice post on the matter and what I find most interesting is the following portion of her piece:
"If it's not in Google, does it actually exist?



Acision Fights Creative Destruction with Innovation at #MWC15

March 4, 2015

At Mobile World Congress (MWC) in 2015 Mark Zuckerberg gave a keynote speech for the second year in a row and to me it really seemed like keeping your friends close and your enemies closer. After all, WhatsApp and Facebook are responsible for billions of lost dollars in messaging revenue for global wireless carriers.

I couldn’t help but think of this as I met with Acision yesterday. Some years back I was in their corporate offices in Texas where they told me the threat from advertising based tech models to SMS was unsustainable.

cVidya Helps CSPs Provide Mass Customization to Boost Profit

March 3, 2015

We live in an age of mass customization. We've seen the trend for decades but its accelerating as customers can design their own clothes, perfume and more. Tatoos and body jewelry are yet other ways consumers choose to customize themselves. This thought came to mind in one of my recent briefings.

You see, at MWC 2015, cVidya showed carriers how their solutions allow them to tap into multiple sources in order to accelerate customer value.

cVidya Helps CSPs Provide Mass Customization to Boost Profit

March 3, 2015

We live in an age of mass customization. We've seen the trend for decades but its accelerating as customers can design their own clothes, perfume and more. Tatoos and body jewelry are yet other ways consumers choose to customize themselves. This thought came to mind in one of my recent briefings.

You see, at MWC 2015, cVidya showed carriers how their solutions allow them to tap into multiple sources in order to accelerate customer value.

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