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Rich Tehrani
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| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Marketing

MightyHive Achieves Contact Center and Web Ad Integration

August 12, 2013

The contact center is a billion dollar channel but has yet to exploit its true potential. Contact center data can now drive demand through another channel, online. To drive brand and business equity today, marketers must leverage consumer insights to create seamless experiences across channels where each interaction, regardless of channel, is relevant and consistent to lead consumers along the path to purchase.

In the late nineties it was fashionable to say the web would kill the contact center as people would no longer need to speak on the phone when purchasing.

How is Successful Marketing like a Successful 401K?

June 19, 2013


I was recently interviewed by Content Marketing Examiner on the topic of content marketing and in this interview you get to hear the experience I have gained watching thousands of companies market successfully and unsuccessfully. You may think in order for a company to market in the most effective manner they need to spend the most money or have the most creative agency. The reality is many companies have these things but fail with the basics and as a result all that extra spending does not result in successful market penetration.

One of the nuggets you will learn on the podcast is How is Successful Marketing like a Successful 401K?

Effectively Telling Your Product's Story

June 18, 2013


One of the most interesting aspects of my career is watching the thousands of companies I have met over the years make it or not make it. For every success like Netflix, eBay, TellMe and Digium there are countless other failures – companies who seem to have a solid technology angle but somehow fail to communicate their message effectively.

I was reminded of this fact when I saw The Carousel from Mad Men. The video above reminds us how technology is not really exciting – neither are new products. What is exciting is how new ideas and solutions are weaved into a story which potential customers will embrace and be passionate about.

This is even more true decades after the above-scene took place because we now have social media which can instantly propel or destroy brands based upon how consumers feel about them.

Google Birthday Reminders: Is Google+ Pushing Too Hard?

May 13, 2013


This morning I was greeted with a reminder of the birthday of a Google Plus acquaintance on the home page of Google.com. For over a decade this home page of Google has been clean and white with the exception of an occasional offer for some Google service or hardware or some special doodle which signifies a day which the company deems important. Sometimes they even test a humorous message around the holidays designed to push even more of their services at once.

The question I cant help but ponder though is whether Google is going too far trying to jam Google+ down the throats of its search users. Of course they want to make sure we are all engaged with our Google social network and there is no better form of cheap advertising than this real estate.


Content Marketing: It Works for Obama and Your Company

April 2, 2013

How content marketing kept President Obama in office despite a challenging economy

To the tens of millions of people who didn’t vote for president Obama in the 2012 election, his reelection came as a surprise. After the historic Tea Party victory in 2010 and record-high unemployment, legions of political opponents could not believe President Obama was reelected.

Whatever your political views, you must concede the Obama White House does an amazing job controlling the content which the public consumes about it.

A recent article by Nancy Benac of ABC News delves into the issue more thoroughly describing the Obama Image Machine as:

Serving up a stream of words, images and videos that invariably cast the president as commanding, compassionate and on the ball.

Google Blocking Apps Blocking Ads

March 14, 2013

Want to find the latest ad-blocking software for your Android device – sorry, you won’t be able to find them in the Google Play store. You see, the company decided that these programs do not comply with its Developer Distribution Agreement. Of course the argument could be made that they never did – in other words, ad-blocking is not new and having them listed in the company’s store isn’t a new development either. Obviously Google which is in the advertising business realized they shouldn’t allow a company which keeps it from generating revenue to take advantage of the app store they host.

Telenity Enables M2M, Location Based Ads at MWC2013

February 28, 2013

The big news out of Monroe, CT based Telenity at Mobile World Congress 2013 is the company's new M2M and LBS solutions. On the M2M front the company has announced m2mConnect which handles connectivity management of m2m devices. The idea here is to auto-provision, activate, monitor and diagnose M2M solutions in the lowest-cost way possible. As Dr. Gurol Akman, VTO and EVP of R&D explains, M2M customers are very low ARPU and you have to ensure you minimize your support cost.

How Steve Jobs Even Transformed Our Views on Management

February 9, 2013

Steve Jobs was such an amazing entrepreneur - even calling him the ultimate visionary doesn't seem to describe accurately how amazing he was at reinventing numerous business categories. Like so many creative visionaries, early in his career he lacked the political and people skills which many people believed were necessary to run a company effectively.

When he was "pushed out" of Apple it was seen as a normal incident - CEOs were pushed out of companies all the time as past Apple CEO John Sculley has said. In fact Scully spoke just over a week ago at StartUp Camp7 collocated with ITEXPO Miami 2013 and gave the inside scoop on many important events which transpired between him and Jobs over the years.

How Mobile Will Destroy Retail Margins

December 21, 2012


Some of the news of the week has to do with eBay deciding mobile advertising doesn’t work for them as it clutters small screens and doesn’t provide that much revenue. This seems to make sense but if you think this in any way is going to change the impact of mobile advertising and commerce you are dead wrong.

Logic and rumors tell us Amazon will be releasing a telephone soon and the reasoning for them to do so goes far beyond expanding its ecosystem and pushing people to download apps and watch videos online.

Location based advertising is where everything is going.

Who Should Buy Linksys and how does the Cloud fit in?

December 17, 2012

Cisco recently appointed Barclays to help it auction off Linksys – a move consistent with the company’s desire to exit low-margin consumer businesses as it looks to invest in high-margin areas like software and services. But as the saying goes, one man’s garbage is another man’s gold. Linksys is indeed a treasure to the right partner like Google or even Samsung.

The reason is simple – both companies need to blunt the move by Apple into the home and entertainment is the future of technology as consumer technology trends coupled with BYOD turn into corporate success.

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