The Genius VR Marketing App from KLM

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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The Genius VR Marketing App from KLM

One of the most novel uses of tech in marketing comes from KLM Royal Dutch Airlines, they are handing out branded VR cardboard and passengers can download their app (iOS, Android) onto their phone and insert it into the cardboard.

The passengers then get to experience the KLM difference.

The company is targeting budget airline passengers. Even though some are unimpressed with this tactic, we think it is one of the best marketing ideas of the year.



Why? It's bold. It's fresh and its ice-bucket-challenge new in its thinking. The company's brass deserves a lot of credit for approving something which may be offensive to some.

Then again, any premium or aspiration advertising can be seen as upsetting to the people who can't afford to spend more.

What do you think?

Here are some clips from the video:

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klm-vr-2.png
klm-vr-3.png


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