Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
CEO
| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Microsoft

Building Communities Online: Boost Sales, Search and Social Initiatives

February 22, 2011

Over the past decade, hundreds of companies have benefitted from TMC’s Community program, attracting a laser-targeted group of potential customers who are looking to learn about a specific topic area. TMC populates these communities with thousands of articles per quarter – which in turn attracts millions of interested viewers a year to our sponsors.

Sponsors can then offer these viewers more information about themselves – offer them coupons, a chance to visit them at a trade show or road show or whatever else they are looking to communicate to this group.

The most common question I am asked lately is how to build online communities and moreover companies in many new industries ask constantly about how TMC can help build these content-generated microsites for them.

Lady GaGa's Born This Way Breaks iTunes Record

February 18, 2011

Not only did the queen of tweets, Lady Gaga break the record for most Twitter followers, she has now broken the record for fastest-selling single ever on the Apple iTunes Store with her new song Born This Way.

Recently on Sirius/XM radio she said if there was a movie about her life she would want to be played by Marisa Tomei as when she gets upset her friends tell her that her "New York" accent comes out.

What is perhaps most amazing about Lady Gaga is that many call her the new Madonna - some say it in a derogatory fashion, personally I think she has mimicked the performer and one-upped her nicely. And when Madonna began to rise in popularity it was MTV which helped her take her outrageous outfits to the masses quickly through interviews and 24x7 videos. BTW - for all the youts reading this, there was a time when MTV played just music and you didn't even associate the word Guido with the station.

But Lady GaGa has skipped past MTV, and uses YouTube where she has had over a billion views, Twitter where she has 8.2M+ followers and iTunes to reach the masses. Not that MTV has lost its importance - its just the new wave of social and tech mediums are being used to propel this artist's career even faster than Madonna's.

YouTube, social and iTunes haven't killed the video star but they certainly seem to have more reach and importance.







How Cloud Computing Could Destroy VARs

February 17, 2011

A typical VAR is used to frequently selling large ticket items which may not all have the largest margins but in volume can throw off a good amount of cash and profit. As a result, many resellers have developed a business model with commensurate expenses and as the market shifts to cloud-based services with OPEX budgets being used instead of CAPEX, customers are reducing their immediate spend and spreading their dollars over months if not years.

And the typical VAR is not ready for the shift. This is what was discussed in a recent conversation at TMC headquarters in Norwalk, CT with George Fandos, Vice President of Global Data Center for Westcon Group.

In a conversation, I learned this $3.5B distributor has tremendous insight into how VARs need to prepare themselves for the future. Moreover, I had a chance to learn how the company has become a large distributor of Cisco products via their Comstor division and they not only distribute but use and are fans of Cisco UCS solutions as they are faster to configure and reduce the need for cabling in a data center.

The company is focusing on the flattening of the network, virtualization and cloud-based solutions.





Skype, FCC and Google News

February 16, 2011

Rich wearing the TMC hat
(No, I couldn't find any St. Bernard pics)
Apologies for not blogging in some time - I've been wearing my running TMC hat as CEO which means meetings, strategy sessions, mission statement updates, etc. TMC is growing rapidly and it is an exciting time to be in media and TMC is fortunate to have some really great customers partnered in our success and loyal readers like you. I am always amazed - when you become a blogger you have so many ideas, you can't get them all out regardless of how much time you have. I want to spend the rest of the night writing but alas, I cannot.

Electronic Warfare is the Future. Are You Ready?

February 14, 2011

Stuxnet is Victory at Entebbe 2.0

The Stuxnet worm alleged to be the work of Israel and the US was designed to target and disable Iranian centrifuges by increasing their speeds to dangerous levels while reporting to operators that all was well. The latest report from the New York Times shows this worm has also hit five industrial sites in the land of Ahmadinejad.

It’s no secret most of the world does not want Iran to get nuclear weapons and the best weapon being used to deter the country’s nuclear program was sanctions and if they are working it would be tough to know it as the country are prospering greatly as the price of oil is much higher than what Iran has budgeted.

Google Uses Phone to Reconnect Egypt to Internet

January 31, 2011

Recently I discussed the purchase of SayNow by Google – a voice platform company complete with an API. Now, Google has taken the SayNow technology and collaborated with Twitter to allow users to call specific phone numbers to have their voice messages converted to tweets. At the moment there is no speech to text translation and this message for example is in Arabic. But thankfully the person calling also speaks English as evidenced by his mention of “adding pressure.”

ITEXPO East 2011 Tues, Feb 1, SIP Trunking, Cloud Computing & More

January 30, 2011

Be sure to get to ITEXPO on Tuesday, February 1st to take advantage of what has shaped up to be a great pre-conference day of networking and learning about communications and technology.

First up us Ingate's SIP Trunking Workshop at 1:00pm. Here is the schedule for the day:

  • 1:00pm – The Case for SIP Trunking
  • 1:30pm – Delivering SIP to the Enterprise
  • 2:30pm – The Value of a Service Provider Demarcation Point
  • 3:30pm – Ensuring Interoperability: The Key to Service Revenue Growth
  • 4:30pm – Addressing Security Issues
  • 5:30pm – Generating Revenue from HD Video
  • 6:30pm – Wine Reception

Then at 2:00pm is Telecom One-on-One, a JS&A Power Networking Event. Bring lots of business cards and the sooner you start planning, the more meetings you can schedule and the more networking you can do.

ITEXPO East 2011 Schedule

January 27, 2011

Dear ITEXPO attendees - thanks again for registering and we look forward to hosting you next week. My team just sent out this email of schedules and happenings from the show and it is so detailed and explains so much that I decided to pass it along. I hope you find it worthy of keeping on hand at the event.

ITEXPO

February 2-4, 2011



Austin, Texas Selected For ITEXPO West 2011

January 27, 2011

I have some very exciting news to share regarding ITEXPO. I alluded to it a few weeks back and now it’s here. ITEXPO West 2011 will be moving to the Austin Convention Center in Austin Texas, on September 13-15, 2011. ITEXPO was launched in San Diego, CA at the Hotel Del Coronado and moved to Long Beach and eventually Los Angeles.

If Super WiFi is A Dream, At Least I'm in Good Company

January 27, 2011

Updated Jan 27, 2011, 8:01 pm EST.

It’s no secret that both Microsoft and Google are looking at white spaces and Super WiFi as an area of growth allowing inexpensive broadband wireless signals to be transmitted over long distances.

But technology is difficult to predict – we didn’t know for sure tablets were going to cannibalize PC sales but they are and we didn’t know small, cheap hard drives were going to cut the legs out from the large, expensive hard drive market. You may know that in 1997 when I went to COMDEX and told the world TMC was going to launch a magazine called Internet Telephony – people laughed and told me it wasn’t an industry.

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