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Comunicano: Your Influencer Relations Company

July 23, 2010

Many of you in the communications and technology spaces already know Andy Abramson as he is a well-known and influential blogger. But what you may not realize about Andy's company Comunicano is it is a major player in the world of influencer relations. By capitalizing on a strategy which Andy describes as the boulevard of communications, his company works with his clients to ensure their news turns into stories which are told and retold throughout the web and other media outlets.
 


As you can see from the inverted pyramid above, Comunicano segments the disparate audiences necessary to push a product along the influencer road to ultimately convince followers to purchase.


ShopVisible on Mobile Commerce

July 22, 2010

There has been and will continue to be a massive increase in mobile commerce as consumers are becoming more accustomed to shopping online and mobile devices are proliferating and providing bigger screens and better interfaces. Personally I have been amazed at how easy it is to use a number of sites such as Amazon to purchase as I am walking while walking by doing a quick search and check-out without the need to enter in a great deal of data.

There are many hundreds of thousands of retailers globally or more who must grapple with developing online interfaces which allow customers to make rapid purchases regardless of device. ShopVisible LLC is one company devoted to helping retailers migrate seamlessly to the mobile web and I did get a chance to test one of the implementations they performed for a customer and thought the results were good in that they gave consumers a chance to find what they wanted in a non-cluttered manner.

Truphone, GlowPoint, XConnect, In Store Solutions News and More

July 21, 2010

Today, TMC hosted a number of companies in the communications and technology spaces and it was a learning experience for all. Much news was broken and you can expect a torrent of related articles from my editors this week. TMC's Juliana Kenny does a great job giving you an overview of the companies we met with below.

 

The following companies were present and clicking on the links will take you to video explaining exactly what they do and what they plan to provide customers in the future.

They Should call it Cursed Phone 4

July 19, 2010

I have written repeatedly about how Apple is in an amazing position and how competing with the company is becoming very difficult. The company's desktops and laptops are getting a massive lift from the buzz surrounding the iPod, iPhone and iPad and as more people buy these aforementioned devices, the community of customers purchasing music and apps soars.

Many companies have cycles they go through - no organization has a share price or business which goes straight up.

TMC Videos Now Even More Apple Friendly

July 10, 2010

Yesterday was a pretty big day for the TMC Newsroom as we made some upgrades to how our videos are displayed on iPads, iPods and iPhones. If you are an iPad user you may have noticed that videos play on our video page without the need to open a standalone player. This is similar to how they play on a PC or Mac but there is a slight difference as these machines run Flash. Since iPads do not, we now check for the browsers ability to embed a QuickTime player and if it exists we play the video via the embedded QuickTime player with an H.264 stream.

TMC editors in San Jose Next Week

July 8, 2010

Next Week, my team and I will be hosting meetings in San Jose where the technology and communications markets will have unprecedented access to TMC editors and the ability to tell their story in TMC's video newsroom. Since I blogged about the opportunity a while back we have already scheduled over 60 meetings. We are subsequently flying more of our team out to the west coast to handle the meetings. The good news is there is still some more space left for meetings now that we have decided to send more resources cross-country from our headquarters in Connecticut.

Moreoever, this event now has networking potential meaning you will not only meet editors but others in the industry.

Invitation Only Video Interviews in San Jose with TMC

June 29, 2010

OK - it is kind of weird to call it "invitation only" if I am blogging about it but somehow it doesn't seem right to not let you know that TMC will be on-hand in Silicon Valley performing a host of video interviews with the best and brightest minds in tech and communications at the San Jose Marriott Tues, JULY 13th - Thurs, JULY 15th.

A sample screen shot of an interview which took place just outside of Washington DC


Here is a link to the most recent interviews I posted from a similar trip to the Washington DC area. If you are interested in consideration be sure to reach out immediately to Jaime Hernaez (jhernaez (at) tmcnet.com).

Since word got out about these interviews the spots have been filling up faster than in any city we have gone to so please be aware we expect all spots to fill up soon.

Here is a sample video from our recent DC trip



Sonos Nearly Perfects Home Audio

June 27, 2010

This summer more Americans than ever are conserving cash by taking staycations and in doing so, many are looking to add nice touches to their homes to make their lives more comfortable. A new 3D TV may be one way to go about improving the house but another is boosting the capability and functionality of your sound system.

For many months I have been enjoying the Sonos multi-room music system which uses WiFi to stream many different types of audio throughout your home. What made me decide to go with Sonos myself was their introduction last winter of an all-in-one "boom box" style stereo which looks like something Apple or Bose would make.

US World Cup Win, Earthquake, BP, Twitter and More

June 24, 2010

Yesterday was certainly made for Twitter as news flowed in so fast it was difficult to cover the major events with any more depth than 140 characters. First there was the report that the US had an exchange of generals in the Afghanistan war while at around the same time the BP oil spill took a turn for the worse when a robot accidentally knocked into some equipment causing the spill volume to increase.

All this while in World Cup news, the US prevailed in a historic win in the final moments of a game against Algeria - even though it seemed referee calls in back-to-back games were decidedly anti-American (US Vs. Algeria, US vs. Slovenia) resulting in two important goals being called invalid.

Some TMC Newsroom Videos from DC

June 23, 2010

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