Microsoft's New Ad Campaign

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Microsoft's New Ad Campaign

Microsoft launched a new campaign targeted at getting more people to use Windows XP. The New York Post has an article says this campaign will tie the company over until 2006 when Longhorn (that's the code name anyway) will be delivered. The cost is under wraps and one wonders why the company decided to do this now. Are they afraid of something? Apple perhaps? Did they catch wind of Google coming out with an OS? The one good thing about all this is that by advertising technology they may increase demand for all sorts of IT products. After a first quarter that was weak for companies like Siebel and IBM, this move may be a boost in the arm the market needs.



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