Nortel to Launch Mainstream Ad Campaign

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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Nortel to Launch Mainstream Ad Campaign

We received this release today. Here is my feeling on this type of campaign. I get concerned whenever telecom companies spend too much money on the general media like TV and mainstream magazines. The reason I am concerned is that these campaigns are usually at the expense of more focused technology publications and shows. I get lots of comments from attendees at our events telling me that companies that run VoIP ads during soccer and football games are wasting their money. What is your opinion?


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