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ITEXPO West 2010 Information Update

October 1, 2010

The following ITEXPO welcome letter and update on important components of the multiple shows next week in Los Angeles was sent by my operations team. I hope you find it useful:


October 4-6, 2010
Los Angeles Convention Center
www.itexpo.com
It's Time for ITEXPO

Largest B-to-B Communications and Technology Trade Show Opens Monday in Los Angeles.

Dear Rich,

The final stages of preparation are being completed over the weekend - conference presenters tying together their slides, exhibitors readying their booths, and our TMC team putting the pieces in place for a great week of learning, networking, and business-building.

Your registration is confirmed.

Can't wait to see you Sunday night at Avaya’s Kick-Off event at the Westin Bonaventure, then on Monday at the Los Angeles Convention Center for the official start of ITEXPO.

Once again, here are some details and information that will help make your experience at ITEXPO great. As always, if you have any questions before the show, please check the event site or contact Frank Coppola.


REGISTRATION / KEYNOTES / EXHIBIT HALL HOURS Monday, October 4
Registration: 9:00am – 5:00pm
Keynotes: 4:00 – 5:00pm
Welcome Reception: 5:00pm, sponsored by Aloe Systems

Tuesday, October 5
Registration: 7:00am – 7:00pm
Luncheon keynote: 12:15pm
Keynotes: 2:00 – 4:00pm
Exhibits Open: 4:00 – 8:00pm
Networking Reception: 6:00pm in Exhibit Hall, Sponsored by Aculab

Wednesday, October 6
Registration: 7:30am – 5:00pm
Exhibits Open: 11:00am – 5:00pm
Mustang Convertible Giveaway at 4:45pm – Must Be Present to Win
See below for a complete, updated schedule or visit www.itexpo.com


Keynote Schedule: (Open to all attendees) Monday, October 4
4:00 pm: Alcatel-Lucent: Jean-Pierre Lartigue, CTO and VP
4:30 pm: CA Technologies: Adam Famularo, General Manager Cloud Computing

Tuesday, October 5
12:15pm: Phil Edholm, Vice President, Avaya
2:00 pm: Salesforce.com: Alex Dayon, Executive Vice President of CRM
2:30 pm: Ribbit Corporation: Crick Waters, Co-founder, EVP Strategy and Business Development
3:00 pm: AT&T: Hank Hultquitst, VP of Regulatory
3:30 pm: ShoreTel: Kevin Gavin, VP Marketing

Wednesday, October 6
10:15 am: Xirrus: Dirk Gates, Chief Executive Office
10:45 am: Level 3: Nigel Williams, Senior Vice President of Enterprise Sales


WORKSHOPS at ITEXPO – Open to All Attendees

StartupCamp2: Communications Edition
Monday, October 4, 5:30pm
Room 153

Ingate’s SIP Trunk-UC Summit
Monday, October 4 – Wednesday, October 6
Room 403A

Reseller Solutions Day Workshop
Tuesday, October 5, 8:30am – 1-day Workshop open to all Resellers and Agents
Room 153

MegaPath’s MPLS University
Tuesday, October 5, 4:10pm
Room 153

Phone.com’s Innovation and Excellence for the Small Office
Wednesday, October 6, 11:00am
Room 150


SHOW LOCATION

Los Angeles Convention Center
South Hall K
1201 South Figueroa Street
Los Angeles, California 90015
Phone: (213) 741-1151


Detailed Schedule of Events:

MONDAY, OCTOBER 4 9:00 am . Ingate SIP Trunking Professional Development Program
10:00 am .

VoIP Market up 13% This Year

October 1, 2010

Infonetics says the VoIP/UC space will be up 13% this year over last. It is no secret that the current business environment is very tough and this growth in a single and relatively mature sector of the market reminds us there are many sectors of tech and communications which are even younger and subsequently hold promise for even greater growth rates.

4G, M2M, backhaul, optical, smart grid, cloud - these are only a few sectors of the market which are poised to continue growth - even in a very challenging macroeconomic environment.

The timing of the report is good as Tom Keating points out - since ITEXPO takes place next week and numerous industries will converge in Los Angeles to learn more about communications and technology - virtually every important sector will be represented via numerous vendors.

We hope to see you there Oct 4-6, 2010.





Overview of ITEXPO West 2010 Events

September 30, 2010

Hi all, my marketing team was good enough to provide me with this comprehensive overview of ITEXPO and all the related events and content at the show which takes place Oct 4-6, 2010 - yes, next week. I hope this snapshot is something you find useful.

From Grids to Clouds, ITEXPO Has It Covered. So Much Value for Your Investment. Free Workshops, Great Networking, Amazing Keynotes, 12 Collocated Events.

Avaya Flare and Tablets at ITEXPO Next Week

September 29, 2010

Avaya Inc., on Flickr" href="http://www.flickr.com/photos/avaya/4990234868/">

The Avaya Flare interface is designed to be your enterprise social network and I recently witnessed it in person and running on an Avaya tablet which had a video camera, stereo speakers and more.

Avaya, Cisco and RIM want to be the enterprise tablet provider of choice and in Avaya's case their strategy revolves heavily around collaboration and video - they really see their solution as more of a competitor to the entry-level telepresence and other video endpoint companies.

I could go on but I am sure you've seen my live blog from the launch event by now and you are likely just as excited as I am to hear Avaya's Phil Edholm speak at ITEPO in LA about these exciting new developments. Mark your calendar for Tuesday, Oct 5th at 12:45 PST. Here are the details.







Special Offer on Optical Education

September 29, 2010

Latest ITEXPO West 2010 Show Daily

September 28, 2010



The latest show daily for ITEXPO in LA is out and here are some headlines you may find of interest:

ALOE Systems to Exhibit Carrier Grade Softswitch Solutions at ITEXPO'Meet the HD Handset Vendors' Loaded with Chances to Win an IP phoneHD Voice - U.S. vs.



RIM Enters Tablet Space with Playbook

September 27, 2010

At seven inches in size the new PlayBook tablet from RIM is a hybrid smartphone/tablet - smaller than the iPad but bigger than your favorite smartphone. With front and rear cameras and multitasking support the device leapfrogs the iPad in many ways. And let's not forget RIM's legendary enterprise support.

But RIM devices have never been as cool as Apple's but I would argue the back button on the device makes up for any of the challenges it has on the coolness front. Apple users understand how maddening it is to click on a link in an email, get a web browser then have to hit the home and email icons to get back to their original email.

Smart SMS the Future of Advertising?

September 27, 2010

It is no secret that technology is moving the world from being relaxed to real-time  and companies more than ever need to be able to turn on a  dime to be competitive. But while industries have increased their speed, offline advertising has stayed fairly stodgy.

For example, online advertisers - many news sites in fact, launched targeted ad campaigns the moment they learned about the BP oil spill but television and radio advertisers have to wait a good deal of time for new ads to be created and distributed.

I was reading an interesting article on TMCnet from Bob Emmerson about how SMS can not only help entrepreneurs in third-world countries but it can also be used to update video ads (via MMS) in taxis and other places such as elevators, restaurants and grocery check-out lines.

As mobile advertising becomes a larger area and the addressable market becomes not only the devices mentioned above but every cell phone in existence, the opportunity for technology to help advertisers increase sales rates becomes very real. For example, let's say hundreds of thousands of people descend upon a sports arena - at the moment the MVP of the game is announced, advertisers can beam out targeted ads congratulating the player and offering a  related discount.

Then there are ads which can be rolled out tied to news of the day.

In short, the targeted and intelligent use of technology can help increase advertising ROI while helping boost carrier revenue.











Metaswitch Forum 2010 Final Thoughts

September 25, 2010

I had a chance to eat breakfast this morning with Metaswitch CEO Kevin DeNuccio (pictured) and CTO Chris Mairs as well as some attendees and it was great to hear how much money is being spent by utilities to provide ultra-fast FTTH and smart grid applications. The good news is smart meters are slowly making their way to customer sites as the smart grid gets built out. In addition, DeNuccio told me after a time period with uncertainty the broadband stimulus dollars are starting to flow by the hundreds of millions to some of the carriers at the event.

The panel I spoke on Define Your Decade went pretty well from what I gathered - we talked about many of the future trends in the market such as cloud, social networking, UC and video.

Metaswitch Forum 2010 CTO Show

September 23, 2010



Federating and aggregation are key to carriers looking to compete in the new world was a message from the Metaswitch Forum this morning during the CTO Show presentation. Andy Randall, senior vice president of marketing and business development, sets the stage for CTO Chris Mairs who lays out a service provider blueprint for the next decade.



The audience was presented with a a colorful history of technology starting with the steam engine to the present and there was lots of talk about common day opportunities.



One recurring theme was Google as customer - carriers know the search engine is competitor but talk of working with them as a customer was frequent. Other discussions revolved around open APIs and and the company will participate in ecommerce and social networking companies through loose affiliations.



Transition to cloud will be a fundamental reconfiguration of our business and those adjacent to our own. Carriers will have to look to new ecosystems to replace current revenue streams.













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