How The Marketing Behind U.S. Presidential Campaigns Works

Rich Tehrani : Communications and Technology Blog - Tehrani.com
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How The Marketing Behind U.S. Presidential Campaigns Works

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While social media has become a big factor in political donations in the last decade or so, its worth pointing out a holistic approach to campaign donations includes the phone. Telephone marketing is a very effective way in fact of reaching customers - which is why it became a victim of its own success - with an eventual government Do Not Call List. This list doesn't apply to political campaigns and moreover, the phone can be even more effective for politicians as a result of less competition from companies giving you free vacations if you listen to a time share presentation.

Recently, Infocision Management Corp, one of the highest-quality marketing outsourcers/partners I am aware of started calling for campaign contributions for Doctor Ben Carson - a straight-talking surgeon turned presidential candidate thanks to a loyal Tea Party/conservative base that just adores him.

Steve Brubaker at Infocision just sent me a video link to Dr. Carson's recent visit to the company - here it is.

One last point - I have visited the company and its call center before and have overheard these sorts of phone calls for numerous candidates - some of which who drop out before even "officially" running. The phone is an effective gauge of voter interest in a politician. By making a certain number of phone calls and tallying the response, a candidate can extrapolate how much money they can generate if they keep calling.

Moreover, big data and a massive database are key components to ensuring you know who to target. Often the most successful campaigns also have apps which allows a voter to participate and potentially even use the app to contact their peers to get them involved. Its all about holistic marketing... In retail we call it omnichannel.


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