I saw an article in the Wall Street Journal this morning linking increased alcohol advertising with increased alcohol consumption in the 15-26 age group.

Here is an excerpt from the article.

"This is the most solid piece of research evidence to come forth to date linking exposure to alcohol advertising to increased youth drinking," said David Jernigan, executive director of Georgetown University's Center on Alcohol Marketing and Youth, who wrote an editorial about the study. Dr. Jernigan wrote that industry could make a "substantial contribution to reducing underage drinking" by limiting advertising to places where 85% of the audience is likely to be 21 and older.

One wonders if this isnt just the most obvious study ever. After all, the point of advertising is to generate awareness and increase purchase of a product or service. Right?