Alcohol Advertising

I saw an article in the Wall Street Journal this morning linking increased alcohol advertising with increased alcohol consumption in the 15-26 age group.

Here is an excerpt from the article.

"This is the most solid piece of research evidence to come forth to date linking exposure to alcohol advertising to increased youth drinking," said David Jernigan, executive director of Georgetown University's Center on Alcohol Marketing and Youth, who wrote an editorial about the study. Dr. Jernigan wrote that industry could make a "substantial contribution to reducing underage drinking" by limiting advertising to places where 85% of the audience is likely to be 21 and older.

One wonders if this isnt just the most obvious study ever. After all, the point of advertising is to generate awareness and increase purchase of a product or service. Right?

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2 Comments

If there is a very good spot for the advertise but there is a school in the neighborhood do you think they won't advertise that drink ?
Narconon is the best example if you are wondering about drinking consequences. They try to fix the problem but it's we who shouldn't start it in the first place.

Being someone who has worked with youth about drinking , I can see the how they glamourize with advertising drinking. The truth is the women are not that attratcive and the drinking is not that exciting.

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This page contains a single entry by Rich Tehrani published on January 3, 2006 7:27 AM.

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