Recently in Search Category

I have to admit I was impatient and when I learned I could follow some easy steps to upgrade to the shipping version of the iPhone 3.0 software before the June 17 general availability date -- I just had to try it. Of course it helped to have fellow TMC blogger Tom Keating there to step me through the process. You see Tom wrote a piece yesterday detailing exactly what you need to do to get ahead of the pack and be the first in your neighborhood to type emails on your iPhone in landscape mode.

The instructions are here but I should warn you that although the process is dead easy it can take many hours to go through the upgrade. It took me about six hours for the new OS to be downloaded, the software to be restored, the apps to be loaded, the podcasts to be downloaded and the photos to be synced. Then again I have thousands of contacts and photos and over 50 applications.

Apple has done a wonderful job of backing up and restoring the iPhone devices so OS upgrades are smooth. However, one past pain point of iPhone OS upgrades was having to reenter the WEP keys needed for secure WiFi. To my happy surprise I didn't have to reenter a single WEP key as a result of this upgrade.

So is the upgrade worth it? I have to say yes. The push email works great and the landscape keyboard in email makes typing on this device infinitely better. It is also less clunky when sending a URL to someone as in the past you had to switch from landscape to portrait when opening the email application for a send. In addition, when looking at a list of emails you can now tell which is a Cc, Bcc or direct send which is signified by a "To" symbol. Ironically there is no Bcc symbol meaning if there is no symbol you have been Bcced. This is an important addition to the OS as quite often mobile devices make it more difficult to know if you have been Bcced meaning users can accidentally reply to all without realizing they probably shouldn't.

There is also MMS support but this won't work on AT&T Wireless for now. Copy and paste is a much-needed function and works as advertised - the fact that one of the most advanced smartphones on the market "forgot" to add cut and paste sooner still baffles me and I am sure I will be telling my grandkids about it someday.

Spotlight search is another much-needed function - especially when you realize there is no way to organize applications, and is activated when you scroll all the way to the left from the home page. Searches will sift through contacts, programs, calendar, email, songs and other data on the phone but unlike the Palm Pre will not check the web if the device search comes back empty.

Voice Memos are a great addition allowing you to record your voice and send the recordings via email if desired. Third-party apps did this in the past but like many other operating systems, upgrades entail taking popular software packages and replicating their functionality.

The calendar has been improved as well with the ability to add repeating reminders but these are limited to fixed time periods like every week, 2 weeks, month or year. Ideally you would be allowed to enter recurring reminders for selected days - like every Monday or the first Wednesday of the month. In addition - what if someone wants a three-week reminder? You may think at first that they just don't have three-week recurring meetings in Cupertino... The reality of course is this was a design decision which gives most of the functionality you need in a clear and uncluttered interface.

Then there are calendar reminders... I would have preferred to have the ability to set a reminder more than two-days before an appointment and a version 3.0 upgrade would have been a great opportunity to add this option. Microsoft Windows Mobile has had this ability for years so there seems to be no technical reason to exclude such a feature.

Safari is supposed to be faster and it may be I haven't been able to verify this- likely because with push email turned on the device is constantly getting new emails so I am getting less processor for my foreground applications. I did check out the browser's ability to remember passwords - this worked out fine and is a welcome addition.

Internet tethering could not be tested because AT&T doesn't allow this functionality. I will be in Europe tomorrow and if the carrier allows it I will give this a try. I gave Bluetooth stereo a shot and found it paired with both the Plantronics Pulsar 590 stereo headphones and Sharper Image Bluetooth Speakers. For some reason the sound would not come out of the Sharper Image speakers but the Plantronics headset worked fine.

Other functions such as accessing multiple iTunes accounts, shake to shuffle, notes syncing, syncing multiple email folders and YouTube login were not tried. Remote wiping wasn't tried either for obvious reasons.

Apple took a very good phone and made it much better with this upgrade. Typing emails in landscape mode is a veritable pleasure compared to portrait and when you combine this function with cut and paste and push email the iPhone becomes a more credible corporate smartphone meaning Palm, Nokia, Microsoft and RIM have more to worry about.

So now heavy iPhone users probably don't need to be concerned about the keyboard as much as before but they will need to start thinking about spare external batteries. The reason is simple. The iPhone 3.0 is more usable and with push email and bluetooth stereo enabled, you can expect even less battery life.

It is worth explaining that Windows Mobile also drains battery life quickly for heavy email users in push mode. The alternative is RIM devices which do much better in push mode and are optimized in many ways to maximize battery life regardless of mode.

Should you upgrade? Yes. Should you do it early? That is up to you but you should be really happy with the new iPhone 3.0 software, it is a winner.

While I am impressed with Microsoft's Bing search engine it lags Google in Blog and news searches, and is not as accurate as evidenced by it returning screen-scraped versions of original content instead of filtering these results like Google does. Still, the search engine is good and if Google ranks a 9/10 then Bing is 7.5 or so based on my searches to date.

It is worth mentioning that Bing is doing a good job spidering the web but still doesn't seem to do this as quickly as Google in many cases. On a positive note, yesterday I wrote a blog entry with the term "packet triplication" in it. Prior to posting I noticed Google had very few pages with the term in its results. Today both Bing and Google have my blog entry with this term on their first pages for searches on this term. Interestingly Google ranks my entry as the #1 result while Bing ranks my entry and my blog home page as #3 and #2 respectively.

Microsoft's search challenge of course is not just search quality but their brand. Are they MSN, Microsoft, Live or Bing? It is worth pointing out that if you enter live.com into your browser it takes you to Bing. So you might think Live is dead. But no... Enter mail.live.com and you are taken to the Live email sign-in page. If it is confusing for me and I am researching the matter, how will the typical consumer make sense of it all? If the company can stop changing names and confusing the market for a few years, Bing could actually take market share from Google.

Yesterday Bing had an Alexa rank in the 500 range (1 being the best ranking) and this was down from the multimillion range in the prior week. Today it has dropped to 1,070 which is a sign that people checked out the search engine and then went back to using Google.

Bing's Alexa ranking is dropping (getting higher/doing worse) after less than a week

Still, old habits die hard and it will take many years for a significant amount of users to switch to Bing and if it isn't better than Google the question many will ask is why even bother?

Google Wave is an ambitious project from Google which allows true real-time communications by integrating chat, email, a wiki, social networking tools and more. In many ways it competes with other services such as Facebook and as such it really isn't that new. Still, it does seem slicker and it is more open than many other services which provide communications solutions (a promotional plug -- you may want to check out TMCnet's newest news-driven Global Online Community called Communications Solutions). It also allows real-time IM sessions meaning you can see what the other person is typing before they hit enter.

Some think the company is being arrogant with this launch because as usual they seem to think about products first and profits second. Others think the breadth of features included in Wave could mean that Gmail and Docs are history.

My thoughts are that Google has done a poor job in the social networking space to date and initiatives like Google Voice haven't blown us away. Gmail of course is a solid product and took share from Yahoo! and Microsoft and allowed Google to show targeted ads to millions of users while they viewed their email.

So from where I stand, if Wave becomes successful and is somehow integrated into the Google product family, it could indeed give a Google-sized boost to the bottom line because you can bet that your communications will have embedded ads which are selected based on the keywords you use in the communications.

Google still owns the world's largest ad network and subsequently has relationships with more global advertisers than any other company. This means they have all the incentive in the world to make Google Wave a very popular service and even if the new offering achieves a few percent penetration, it will offer millions and millions of new page views for advertiser monetization.

One last point - the timing of this product is especially curious as it seems to put Google more in the space occupied by Microsoft at a time when the operating system leader is focusing more on search and will launch a new marketing campaign to push it. Moreover it reminds me a bit of the Palm Pre in the way it integrates various services and is open... And the Pre should roll out next week.

Finally, today - it was announced that AOL will be spun out of Time Warner and to me AOL was the original service which allowed real-time communications between its members. Now it is a shadow of its former self.

My view is that communications is continuing to evolve and this move is good for consumers - even if Wave fails and some of its concepts get rolled into other platforms.

It is fascinating to hear industry execs speak of how most of their customers are cutting back on their spending so in response they reduce their spending on new customer acquisition by cutting PR, marketing and sales budgets. Of course some companies have been caught off-guard and are literally operating month to month and have no choice but to cut from these areas.

But for those companies who are able, now is the time to keep the above budgets steady or even increase them. There are exceptions of course - if your product cannot be sold profitably with increased marketing, PR etc then you may want to get your resume ready.

Marketing today has evolved light years from where it was in the past. You can now track page views, clicks, browsing behavior and response to various creative graphics and messaging. In short, you can determine how to spend outreach dollars more effectively today than ever before.

And most companies don't realize this. They sadly have top level managers who indiscriminately cut customer outreach dollars because that made sense to them in the past when measurement techniques were in the stone ages.

What needs to be factored into the equation is the fact that customer outreach has evolved and disciplines like SEO, SEM, social networking, PR, live and web events need to be continued - in order to get more customers.

Sometimes a change in messaging is needed as well. For example, the hair dye company Just For Men is now running ads on TV which imply their product can help candidates on job interviews. Genius. By definition, many will infer the product can help them keep their job as well.

For more very intelligent thoughts on the matter check out this blog post

Back in January of this year I mentioned the possibility of antitrust moves towards Google from the Obama administration. I even mentioned Eric Schmidt bodying up with Obama to protect the search leader. A new article in the New York Times delves deeper into the potential for a government breakup.

Based on the article, what Google has in its favor is that it is helping consumers by giving away services for free. What is working against it is the ability to leverage its dominant search position to launch new services which can kill off competition quickly and efficiently.

If history is a guide, Microsoft and Yahoo! will not be a threat to the company from a search perspective and Google's services will only get better. As the search leaders' offerings improve, more and more companies will be very vocal in their complaints to the government. This will increase scrutiny on the company which could slow it down.

But even if the government slows Google's development down by 50% it will likely roll out new services faster than virtually all the competition. Still, one slip-up could land Google in big trouble - the company has become synonymous with the internet and is slowly replacing Microsoft as the company striking fear in the hearts of start-ups and their investors.

For nearly 13 years, Greg Galitzine has been a tremendously valuable part of the TMC team. His career started as an editor for CTI Magazine in 1996. Where he reported on the collision of the computer and communications spaces including what we called IP telephony back in the day. In 1997 we convened a meeting with Greg to explore whether it made sense to launch a publication in the IP telephony space. The outcome of the meeting was to launch what we hoped would become a cornerstone of what we hoped would be a new industry - Internet Telephony Magazine.

Greg became the editor of this publication and had the vision to see this is where the industry was going. Many companies in the communications space told us we were nuts for launching this publication as at the time there was no industry, just a few nerds calling each other on softphones.

Lo and behold, over the past decade this nerdy, niche technology revolutionized telecom to the point where business models have changed, new entrants have come into the telecom market and entire industries were transformed through international outsourcing made possible by inexpensive VoIP-based telephony.

In the last few years, Greg did a great job helping transform TMCnet into a major web force in communications and technology news. We are grateful to him for the years he has put in.

I am very happy for Greg as recently he has been given a great opportunity which involves a move to a new industry altogether. Galitzine has accepted a position with ISA, Inc., a prime contractor to the National Nuclear Security Administration and working in about 18 countries through Central and Eastern Europe to identify and interdict the illegal movement of materials for weapons of mass destruction. Greg will be taking his analytical and editorial skills to a higher level, contributing to national-level policy and operational support analysis for these major international nonproliferation undertakings.

While we all selfishly wish Greg wouldn't move on, we are happy for him and are sure he will make a tremendous impact in his new position.

If you look at TMC from the outside and find yourself asking how you can get a job as an intern at this global integrated media company which builds communities online, in print and in person while gaining marketshare regardless of economic climate, I have some great news to share. We are looking for a small army of interns who want to learn what it's like to take on major multibillion dollar media companies with infinite resources and consistently win.

We will teach you how to sell collaboratively - how to listen and to be loved by your customers (well most of them anyway).

We will teach you integrated marketing and online marketing - not theory but ever-evolving practice.

If you love media and want to work at the company that is light years ahead online, contact us ASAP. We are very picky so if you aren't a super-hard worker and collaboration and hat-wearing are not your middle names, let's end our relationship now as friends (it's not you it's me).

One last thought about TMC - our culture is unusual - we have the financial stability of a 37 year-old company with the energy and enthusiasm of a start-up.

Let's just say if you're thinking of contacting us, please don't delay


Here's more:

The Sales & Marketing internship position at TMC is designed to provide hands-on experience that will be mutually beneficial for both the intern and the organization. The internship position is designed to challenge students and provide them with practical experience in the advertising and media industry.

TMC is looking for a dynamic, creative, enthusiastic, high energy professional to support the Sales organization, to help build advertising and marketing presentations for prospects and clients.

• Work with sales & marketing team to assist in the implementation of various campaigns
• Contribute to the creative input in building campaigns and support the campaigns
• Copyediting and proofreading
• Communicate with customers and peers
• Minimum Qualifications:
• Working towards completion of a college degree program in business, marketing or communication
• Excellent communication skills verbal and written
• Proficient in Microsoft Office suite, specifically PowerPoint and Excel
• Excellent communication skills
• Detail Oriented
• Initiative and proactive thinking
• Team player
• Ability to multi-task and work in a fast paced environment meeting deadlines

As TMCnet has expanded I have to admit it is tough to keep track of all the sites we have which can help you in your job. To that end I decided to take a moment and list some of them which you may not be aware of. I thought this entry made sense as I have received some comments about how TMC should launch some of the sites listed below. This shows me there are just so many things we do that our 2-3 million unique visitors each month may not be aware of. I hope you find these sites of use:

• Europe
• Asia
• Africa
• Latin America
• Middle East
• Australia

• Mobile site
• iPhone site
• iphone news site

• Information technology
• Cable technology
• Robotics
• Satellite
• Green Solutions

• Jobs Site

Many people in the communications space have asked me recently what TMC's secret is. After all, we are in the toughest media environment of our lifetimes and we produced our best show ever and have more paying customers online than at virtually any other time in our history.

The answer may lie in a bit of luck and some skill. The lucky part is we built our first online community for a customer about a decade ago. And since this time we have invested a small fortune in building our own proprietary technology which allows us to build highly-ranked, viral, news-driven communities for customers. Well over 100 of these sponsored communities live on TMCnet and generally consist of the tabs at the top and down the left of most of our pages.

Moreover TMCnet now houses millions of pages of content which gives the site tremendous prominence. And we have ranked very high on search engines for many years which has generated a tremendous amount of links to the 100+ articles we write a day and other content such as blog entries on the site.

The community product is called a GOC or "gock" and stands for Global Online Community. When we launched the program the term "organic search results" was probably not common but now, these communities help our customers rank extremely high for a variety of keywords which are important to them.

I know what you are going to say. Rich, that is what those click ads are for. Well to be honest the value of an organic search result is much higher to the searcher because it is not blatantly paid for and moreover it is not in a sea of other ads. Most importantly, research shows less that 20% of people even click on search ads. What about the other 80%?

TMC's communities answer the request we have been hearing -- How do you recreate the best part of tradeshows online?(shots from last ITEXPO East February 2009 in Miami)

Finally, unlike search ads, these communities help your own site(s) rank high organically by providing links. Moreover they help companies build their brand and thought leadership.

In addition, as a news-driven entity, GOCs draw traffic from other pages on TMCnet, newsletters, the TMCnet home page, news search engines and traditional search services. They are multimedia in nature, allowing companies to interface with customers via audio, video and of course text.

Example of an IP-PBX GOC (click to see full screen image)

Many of you have told me over the years that there needs to be a way to combine the best part of trade shows online. The GOC program is exactly this as it brings in your potential customers from around the world and gives them a reason to come back and see your message as the news is constantly updated. It is a very busy 24x7 community consisting of the most targeted people available on the web. And it is targeted by the news you find important.

In addition, it is measurable, and includes a wealth of metrics which can be used to analyze your spend and justify it up the chain of command.

For the reader the benefit is clear. They come to the GOC and bookmark it so they can keep up to date on the latest happenings in the space. How many people come? Well our record is over 650,000 pages viewed on a GOC in one month but typical results are between 250,000-500,000 per month. Generally, each GOC will average about 100,000 unique visitors per month - and they are targeted exclusively by content. In other words, you can use this program to build a community of people interested in subjects such as colocation, IP communications, HD voice, next generation communications, fixed mobile convergence or anything else in virtually any field. Click on any of these above links to see how the design is different and mirrors the look and feel of the sponsor.

If you are interested in learning more, here is an updated (4/14/2009) video which describes the program. Feel free to drop me an email for more.