Recently in Search Category

If you don't think the Google business model of giving away as much as possible and subsidizing it through ad revenue is striking fear in the hearts of the tech world, you would be wrong. Even Steve Jobs seems afraid; you may be surprised to learn that Apple has filed a patent which has to do with showing ads in exchange for free entertainment. The patent specifically has Steve Job's name on it and specifies that users must respond to verify they are paying attention. It moreover details increasing levels of difficulty (a smaller and smaller box to click on, etc) of ad verification for the user, meaning you have an incentive to respond in order to show you are paying attention when you get a prompt to do so. Obviously this patent filing describes a user experiance which is very un-Apple like but perhaps the company realizes as I do that showing ads in exchange for entertainment, software and hardware is the natural conclusion of competition from Google.

Google already gives away gobs and gobs of free hardware in the cloud, why is a smartphone or laptop any different than massive amounts of hard disk space and processor time?

And in this perfect world dominated by ads, every hardware vendor is in trouble as they are effectively competing with free or as some call it, less than free.

If you think this idea is far-fetched, consider that Apple seems to have met with Admob, the mobile advertising leader a few weeks before the company was purchased by Google. Whether it made an offer is unknown but you have to imagine the company realizes, like Microsoft that advertising is playing a crucial role in the way technology is being adopted and Google seems to change the rules of the game on a daily basis.

What is unclear is how any of the players in the market will be able to combat the sheer advertiser ecosystem Google has already developed. This head start does not seem like it can be duplicated but with Steve Jobs, Bill Gates and Steve Ballmer all trying to figure out a way to compete, perhaps we will see more innovation in the ad market in the coming months and years. It makes one wonder if these three may be planning some sort of "we hate Google" ad summit with Rupert Murdoch and other newspaper heads in the near future.

No sooner did I write my latest post on how Google could be in danger of the feds investigating them due to antitrust concerns does this entry turn up explaining how Rupert Murdoch and other newspapers could stop Google from indexing their content and force Bing to pay them for the right to do so. Murdoch has been threatening more and more loudly to take his content away from Google and most of us with any web savvy at all thought this would be similar in effectiveness to putting your head in sand when you are afraid.

But this Bing idea would shift the balance of power overnight. I am sure all websites would like to get paid by Bing for being included in their indexes. But if Bing became the only place you could find the most important news of the day, wouldn't the number two search company pick up at least another 5-10% marketshare?

But what about setting negative precedent? I am reminded of the good old days when I was in high school and Michael Jackson wanted to get MTV to pay for the Thriller video which cost a fortune. Instead, not wanting to set precedent, MTV decided to pay for the "Making of Thriller" video. Problem solved.

So perhaps Microsoft could instead buy a few million copies of the Wall Street Journal and New York Times? Or how about throwing in a newspaper subscription coupon in every copy of Windows 7? Hey wait, a minute - that could work.

Of course this doesn't eliminate Google as a search monopoly but if enough media companies jump on the bandwagon would the balance of power be distributed more evenly and would Google be forced to start paying media companies for the content they link to?

In January of this year I asked if Eric Schmidt is cozying up to President Obama to protect a Google Monopoly. I took some flak for the post but the reality is the reality - the company seems to be taking over every facet of tech from book readers to voice to video to unified communications to cloud computing to photo sharing to video serving to office applications. Should I go on? How about turn-by-turn GPS?

OK, I'll stop but that won't stop others like the Chicago Tribune from picking up where I left off and asking serious questions such as whether Google's ability to use its revenue from its monopoly position in search to wipe away competition in other industries is fair or not.

Wolfram Alpha crashed on to the scene some months back as a computational knowledge engine which is a hybrid of software and expert-populated database of theoretically limitless knowledge. A simple query requesting the population of Norwalk, CT where TMC is headquartered for example brings back a result of 83,456 people and states it is an estimate from 2007.

At the time of its launch, the service was hailed as a Google killer but of course it seems we are all obsessed with the violent destruction of market leaders and as such when something which seemed better than Google turned up, many were ready to bet on it. The reality is that Wolfram Alpha is a different service and can be quite useful - but it isn't a search engine.

Of course if you could integrate it with a search engine both the search engine, Wolfram Alpha and the end-user would benefit.

One would imagine Google would hesitate to help Wolfram Alpha. Perhaps they are reminded of how Yahoo! relied on Google for search and shortly thereafter Google eclipsed Yahoo in size and importance. They obviously don't want to see Wolfram Alpha doing the same thing to them but then again, this analogy is not really the same and I am sure Google is not too concerned about this new project at the moment.

But Microsoft's Bing is another story and of course it makes sense for them and Wolfram to work together because both entities live in the shadow of Google. So you can expect to see Wolfram Alpha results in Bing searches over the next few days.

While Wolfram Alpha is extremely useful when you are looking to plot formulas on a graph and determine what a dodecahedron looks like, I am wondering when they will help me figure out which direction toilets flush in different parts of the world. Thankfully - for now, I can still rely on Wikipedia to provide answers to such crucial questions. :-)

For the record, Google Guide is not a product or service developed by Google. To learn what I believe this service can become, please keep reading.

I spent some time with the new Motorola Droid this weekend and I interviewed customers and employees of the store and came away fairly impressed with what I heard and saw. Certainly my outing at the Verizon store was better than my recent experience checking out the Blackberry Storm 2. The Droid is about the same size and weight of an iPhone but has a full keyboard which slides out from the side of the device. Typing on it was a satisfying experience and although some have complained it is thin and does not provide adequate tactile response, I believe the compromise between size and feedback to be good.

In terms of device speed, the iPhone 3G S and the Droid render web pages about exactly as fast as one another. I tested both using the native 3G networks each device utilizes by browsing numerous Global Online Communities on TMCnet and other websites which are graphically rich. Although the Droid boasts double the number of pixels as the iPhone, in typical web browsing it is difficult if not impossible to see the difference. Perhaps a photo editing program or advanced game would be better able to take advantage of these pixels.

The benefits of Motorola's Droid over the iPhone are that it allows for multitasking, has free turn-by-turn navigation, a full keyboard, has tight integration with Google services and works on the Verizon Wireless network. The downside to the device is it still not as slick or as charming as the iPhone and doesn't sync with iTunes. Its software is more Microsoft-like than Apple. I did however notice that each Android update seems to imitate the iPhone more closely and aside from software patent issues, it seems Google knows it needs to basically duplicate the iPhone experience to make the phone as desirable as Apple's device.

The challenge for Google is the ecosystem issue and whether it can get developers (currently Android has one tenth the number of applications - meaning 10,000 to Apple's 100,000) to take its products seriously enough to program for them. Verizon Wireless staff members told me sales for this device were strong and prospective customers I spoke with seemed very happy. Ironically, I walked to the nearby Apple store and saw less people there than at any time in the past few years. I asked a salesperson if this was normal and he said no, it is light. Certainly my mall visit does not make a trend but nonetheless it is ironic to see light traffic at the Apple store on the day Droids are selling briskly.

Another Android phone came out this past Friday as well, the HTC Droid Eris and it is a pure touchscreen device (no keyboard) with hardware which is inferior to the Motorola device. Sales of this phone were slower than that of its more powerful sibling I was told.

A number of people in the telecom industry who played with the Motorola Droid these past few days told me they weren't so impressed with the device and from a UI perspective this is understandable. The challenge for Google now is to rapidly improve this phone to the point where it is enjoyable to use. Yes, you read that right. People like to pick up the iPhone and they expect to like the way phones work. Even though the Droid hardware is not as slick as the iPhone, we can forgive this transgression because at least it gets the Verizon network. Users however won't forgive a substandard UI and poor hardware. If this thing is supposed to kill the iPhone, it needs to get users to say "wow" when they pick it up. Until I start hearing "wows" I am not declaring it an iPhone killer by any means.

But let's not leave it there as Google has done a masterful job of changing the rules of the game by giving away turn-by-turn GPS and other services such as Gmail. You see, Google is a machine of doling out free services which customers once had to pay for. We can expect Google to compete viciously by providing free service after service which is optimized for mobile devices. Unified communications, Google Wave, Google Voice, etc. The company is uniquely positioned in fact to provide you with a service which uses your browsing habits to determine your local interests. Meaning if you often search for the phone number of a local sushi restaurant, Google can use that information to let you know when you are near other sushi restaurants in unfamiliar areas. Let's call this forthcoming service which for now is imaginary, Google Guide.

Is this a service which may make users switch cell phones? Perhaps, but not immediately. In the mean time, Google will devote its significant resources to filling application holes with its own services in the hopes of developing killer apps which can't easily be duplicated on the iPhone or anywhere else.

Bill Gurley writes correctly that Google is positioned to take over the world. I am certainly paraphrasing and adding some personal bias - he describes in detail how the company invested great sums of money to assemble a superior turn-by-turn GPS database which includes a street view and in so doing is now able to take marketshare from competing mapping vendors by using advertising to subsidize the cost of acquiring this information.

Advertising revenue in fact will drive the company's operating system, software as a service and just about everything else.

As the company shares part of this revenue with partners you have seen wide adoption of Android by wireless carriers and no doubt hardware vendors installing the Google Chrome OS are next.

Expect the company to continue going after Microsoft products - by giving services away and supporting them through ads.

Any competitor which has an inferior ad network and generates less money from advertising (this is all of them) is pretty much domed.

The only way to stop the onslaught is to build a far superior search engine and hope the world switches. At this point the sheer marketshare Google commands in search allows them to utilize their massive database of user behavior as a massive focus group allowing them to improve by the second.

I just can't see anything stopping this company besides, a scandal, high level departure, illness or something similar. Even then, the company is a monopoly at this point and perhaps momentum will ensure their future success.

Is the company using its power in a way which warrants them being broken up by the DOJ? Possibly, but Google reminds me a heck of a lot of Wal-Mart as the larger it gets, the better consumers do. Giving away free GPS for example is a pro-consumer behavior and as long as the company keeps breaking into new markets and giving things away, it is tough to see how the Google could be considered to be harming customers.

Getting back to the headline of this article -- do I really think Microsoft is doomed? Yes. Immediately? Obviously not. But any time a company with a quality name in the market can make money while giving away good products which you charge for, you are done.

I spent some time analyzing a Blackberry Storm 2 in a Verizon store in Norwalk, CT where I chatted with prospective customers as well as Verizon store employees and management. First the phone itself is improved with WiFi support, a capacitive touchscreen and worldphone support. I think typing on the device is about as good as it is on the iPhone at this point. Although a common feature of smartphones I really like the ability to go back to my last application. As you would expect the device is fine for applications like email where it does a good job of understanding what is typed and autocorrecting text, it still comes up short as a web browser.

Although faster than the previous device, the delay in browsing graphically rich sites and those with JavaScript continue to be its undoing (yes, JavaScript rendering is now faster -- thankfully) and it is evident that the mobile browser is the major Achilles heel for device manufacturers. They should all partner with companies like Opera until they figure out how to do mobile browsing correctly.

Prospective customers I spoke with were not extremely impressed by the device and most I spoke with were in the store to compare the phone with - you guessed it, the iPhone.

By the way, reasons given to me to not buy the iPhone include the AT&T network and the fact that applications like Loopt (the iPhone needs to allow background apps for it to function properly) and Blackberry Messenger don't work on it.

Store employees were eager to volunteer that Droid is coming out in a few weeks and is worth a look. They also mentioned that there was interest in the latest RIM phones and many are selling but unlike the rollout of the first version of this device, they aren't seeing the long lines. Then again, it was a cold and rainy day which could have been part of the problem as nearby Stew Leonard's, that world famous supermarket had half the normal amount of cars in its parking lot.

My take? People have already purchased their iPhones and other smartphones and if they weren't out in force today to see their Storm 2, they aren't coming out in force to see the Droid. Besides I haven't seen much if any consumer promotion for this gadget - could this be a sign of Verizon giving up and hoping for better results from the new Google Powered Motorola phone? If the Droid is the iPhone killer Verizon store representatives say it is, the death will be very slow as word of mouth and advertising get more people to trade up. Time will tell.

As Om Malik points out, turn-by-turn GPS navigation with voice guidance has come to Google Maps and carriers can't be happy about it. Who is even less happy? TomTom and Garmin. According to Google, less than 1% of navigation devices are connected to the cloud and ironically my TomTom Go 740 Live with Google local integration is one of these devices and it is limited - it really only allows you to query Google for local establishments and it does receive real-time traffic data.

As the video above explains, Google Maps navigation was built from the ground up to be internet connected meaning you can get the latest maps and business data automatically over the net without having to download new maps manually. Google touts lots of features which they say most GPS units don't have such as voice recognition, the ability fix spelling errors and of course infinite points of interest. Other benefits touted include the ability to navigate via search meaning you can ask your device to navigate to a museum with a specific exhibit.

Other benefits include real-time traffic data and the ability to choose alternate routes. The software also allows you to search for POIs on your route and you can also leverage satellite and street view as you navigate. By the way, I bet you didn't know some Google Street View data comes from a tricycle (pictured and courtesy of AP/MSNBC)

The video above also references the new Droid phone which has an available car dock which when connected goes into car mode which makes it easier to access features you need while driving.

Om is right that carriers are likely not happy about this new and free service from Google but I wonder if at the moment carriers aren't just more frenzied about not having the iPhone which includes tens of thousands of applications in its device ecosystem.

From Verizon's point of view, this new relationship with Google is a defensive land grab and will slow down the onslaught of the iPhone by making their devices more attractive and simultaneously cutting the legs off of Garmin and TomTom. It should be noted that TomTom does have a $99 iPhone GPS app which is pretty slick but can they keep this price point when the competition has a lot more features and is free?

Google's challenge remains, do they ignore the iPhone when they come out with leading edge applications like this one so they can artificially boost their Android OS sales or do they try to get all apps they produce to work on as many devices as possible so they can boost ad revenue? It has to be a constant debate for the search leader and for now, if you have an Android 2.0 device you can get a real nifty GPS app for free. What's not to like about that?

Oh, and one other point. If we have known mobile search is coming and will be he and Microsoft and Yahoo! are trying to take on Google in this space and finally have an opportunity to become a leader in at least one niche of search, why haven't either of these companies jumped on this opportunity? Why is it that Google is the only company to take advantage of an opportunity we all saw coming. I realize Yahoo is trying and so is Microsoft but Google seems to be in a position to have even greater marketshare in mobile search than they do in PC search. And it seems unacceptable that the competition just let them take it so easily.

I really excited to speak at the Illinois Institute of Technology Rice Campus for the VoIP Conference and Expo 2009. This will be my first time to this event and interestingly the third time in recent weeks in which I am in Chicago instead of Vegas for a show. Maybe the city didn't get the Olympics but they certainly seem to have gotten all the shows - WiMAX World, Supercomm and now this event.

Getting back to my talk - I am moderating a Keynote Panel titled: Are the "Bells" ringing for Carrier VoIP? And my panelists include Carl Ford, Crossfire Media; Anne Lee, ALU; Gaston Ormazabal, Verizon and Henning Schulzrinne, Columbia University at 4:00 pm this Thursday 10/29/2009. I hope to see you there. Here is the schedule with my panel in yellow at the bottom.

Here is the website for details.

I wanted to alert my readers to some exciting news happening at TMC. As you likely know TMC is among a handful of media companies growing at a time when the media landscape is in dramatic decline. As you might imagine this growth is primarily online. Over the last decade and especially in the last few years we have focused on building online communities (Channels and GOCs) for customers who sponsor these areas as they rapidly attract focused decision-makers from around the world.

The visitors who come to these communities benefit from a massive amount of free content which helps them make informed purchasing decisions. For example people looking for products in Call Recording, Smart Data Centers, IP communications, HD Voice, Fixed Mobile Convergence or Next Generation Communications can come to the respective communities focused on these topics and have access to hundreds and in most cases thousands of TMC written articles detailing the news in their specific area of interest. Our business model is straightforward; aggregate massive amounts of focused and quality content using custom-built content targeting technology - make it relevant and pertinent so as to attract the right readers who need this information as they research the products and services they are looking to buy.

For our sponsors, these communities allow them to rank high organically on search engines to get their message out to a focused audience while simultaneously being able to measure the traffic to ensure they can justify their spend to the sales and executive management teams.

Basically, this suite of communities replicates the trade show model online and just like a trade show that attracts more attendees as the exhibitor base grows; the 120 monthly sponsored communities on TMCnet attract a massive audience which in turn attracts more sponsors.

In short, I am very confident we can continue to provide free quality content in all the areas we enter. Meaning while other media companies are beginning to charge for their once free content and many others are reducing their editorial teams, TMC is adding to its editorial, sales and marketing teams as we have a model which works exceptionally well for our readers and sponsors.

We are growing our team as we enter a slew of new markets with our business model of providing laser-focused content - backed by over a decade of proprietary content targeting technology; essentially building targeted online communities which rank high on search engines as they attract large amounts of focused traffic.

Here is my quote from a press release we put out today mentioning the hire of a brand new position - VP of Business Development. Matt Weiner is filling this position and his background of working for Penton and Yahoo! make him a good fit for the position."Over the last decade, TMC has invested in the technology and people necessary to build a next-generation media company which creates communities online, in-print and in-person," Tehrani continued. "By providing our audience with top quality news, training and information, we have attracted global purchasing decision-makers to our communities. As TMC's global communities have increased in size and quality, they have attracted hundreds of advertisers and sponsors who receive regular measurable results for their marketing and SEO budgets. Our future strategy involves continuing to build communities which draw large amounts of targeted traffic as we continue to connect buyers and sellers -- and adding Matt to the team is an integral element of that strategy."

Aside from Matt, we have added a number of other positions and just as importantly we continue to ink partnership after new partnership as we enter new spaces where we leverage our community building engine in combination with the thought leadership of individuals and/or corporations in new markets.

Thank you for continuing to support our rapid growth - thanks to our readers and existing and news sponsors - we look forward to helping all of your companies grow with ours.