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Google+ Growth, Dropbox Killer: Google IS the Tech News

February 9, 2012

Google has entrenched itself is so many areas of tech they have become the technology news of the day. First off, Google+ growth has been nothing short of fantastic, in part because the company has altered search results to put more emphasis on this social network. Every SEO/SEM professional has had no choice in the past few months to get up to speed on the latest social network from the search giant. And this in part is the reason why it has half the unique visitors of Twitter according to web traffic tracking site Compete.

In other unrelated news in the mobile market – hey wait, it isn’t unrelated at all – once again it features Google whose Motorola Mobility acquisition is about to get OKed – perhaps as early as next week.

The bad news now for those companies selling products with technology covered by Motorola/Google patents – you’re on the hook for 2.25% of every sale.

Posted in 4G, Android, Apple, Broadband, Cloud Computing, E-Commerce, Facebook, Financial, Gadget, Google, Microsoft, Open Source, Patent, Search, Security, Social Networking, Technology, Wireless

Trends and Surprises Regarding Google's 2011 Advertisers

January 25, 2012

Google’s 2011 revenues were $37.9 billion last year and 96% of that money came from ads. Now I know what you are thinking. Where is all that money coming from? Well thankfully, the people at Wired put together an infographic that explains it all. Here are some highlights – a piece of the infographic and a link for the full graphic.

Finance and insurance totaled at $4B while retail and general merchandise was $2.8B and travel and tourism came in at $2.4B.

Posted in AT&T, Amazon, Cisco, E-Commerce, Google, Marketing, Search, Skype, Technology, Verizon, Wireless

Google Holiday Promo For Your New Gadgets

December 27, 2011

Google is holding back nothing in its desire to promote all its top products and services this holiday season. Sure they have massive amount of advertising space they can utilize on their search and AdSense ad network but they also own the real estate on he Google home page. And although they like to keep things simple, this holiday season there is a new marketing message which graces the search page.

And that message is:

New gadget? Get your new phone, tablet, computer, or spaceship outfitted with Google

And by injecting humor they make it less offensive to purists who don't like overt marketing messages.

What sorts of things are they promoting?

In order they are Chrome, Search/Make Google Your Home Page, Android Market and Google+.

With so many services to promote it is always interesting to see what Google pushes to determine their own internal importance levels. For example, what about Apps, Gmail and Reader? I would bet they made the short list.

And the question worth asking in 2012 is how do you compete against a monster like Google that owns so many eyeballs worldwide and gets massive exposure for whatever they decide to promote in an instant.

Posted in Android, Google, Search, Social Networking, Technology, Wireless

Carol Bartz Fired From Yahoo! What's Needed Now

September 7, 2011

Without ever meeting Carol Bartz, I realized pretty quickly that her hiring was a CEO gamble as her experience was not in line with what was needed at a media company. I outlined my thinking in January of 2009. When you have one of the most-visited websites in the world, you don’t hire someone with no web experience to run it. Yet, that is what the Yahoo! board did.

Posted in Google, Microsoft, Search, Yahoo

NYTIMES: This is the Innovation I Was Hoping for

August 8, 2011

You may remember when I trashed newspapers for not innovating and then looking for taxpayer handouts? Well I did – and many weren’t happy with the fact that I pointed out Obamanomics were in part responsible for the problems the newspapers were facing and moreover, I showed how the newspapers themselves were in-part responsible for the election of President Obama.

Interestingly, the New York Times with its massive circulation and influence has been perhaps the most influential cheerleader for our president and rather than rely on subsidies the company is innovating and has a new site called Beta620 – a play on their street address, which will showcase the company’s latest innovations.

Bravo New York Times, Bravo.

What sort of exciting new things might we enjoy if we visit this new site?

The Buzz, which shows how much traction Times articles are getting on social media Times Companion, which lets you summon information on topics in the article you're reading without taking you away from the page TimesInstant, a search page that shows results as you type Smart Search Bar, which sorts results and displays them without taking you away from the page you're on NYTimes Crossword Web App, an HTML 5 version of the puzzle's aging digital versions Longitude, which plots the day's Times articles on an interactive Google map Community Hub, a dashboard featuring stats on your comment history, a feed of comments on Times articles and, soon, Facebook friends' comments

It is staggering to see how media companies have an audience and massive amounts of web traffic yet they rely on a myriad of other companies to innovate so their content can be shared more efficiently. So hats off once again to the paper which may hopefully start a trend of “old world” companies who innovate – bringing web excitement to companies who some left for dead.

Posted in Facebook, Google, Search, Social Networking, Technology, Twitter

Keep Bing at Microsoft

July 26, 2011

From a competitive position, it would be major trouble to remove Bing from the deep pockets of Microsoft. Talk of the business being potentially sold to Facebook when that company needs to focus on fighting Google+ makes little sense. There are few other strong software companies beyond Oracle and Salesforce who I think could do a better job with Bing than Microsoft.

But like I said in May, Microsoft is doing as much as can be expected with Bing.

We know Marc Benioff loves Google so count them out of such a purchase - and Oracle, no fan of Microsoft or Google probably doesn't need the headache or the money-losing business as it is doing fine right now, thank you.

Microsoft has to continue to make Bing better while simultaneously forging stronger relationships with companies who are competing with Google. Facebook and Twitter are two obvious ones - perhaps LinkedIn is another company to work very closely with.

You see as long as Google is a dominant player in so many spaces, Microsoft can play the underdog position and work with all the companies they want.

Posted in CRM, Consumer Electronics, E-Commerce, Facebook, Financial, Google, Marketing, Merger/Acquisition, Microsoft, Search, Social Networking, Technology, Twitter, Yahoo

Where Google is Vulnerable to the FTC Probe

June 24, 2011

Google has responded to the FTC probe regarding its potential monopolist practice of directing users to its network of sites and in a blog post from Amit Singhal, a Google fellow they explain that their focus is primarily on users. A salient excerpt follows:

It’s still unclear exactly what the FTC’s concerns are, but we’re clear about where we stand. Since the beginning, we have been guided by the idea that, if we focus on the user, all else will follow. No matter what you’re looking for—buying a movie ticket, finding the best burger nearby, or watching a royal wedding—we want to get you the information you want as quickly as possible.

Posted in Google, Search, Technology

New Google Antitrust Probe and the Obama Connection

June 23, 2011

I asked in January of 2009 if Eric Schmidt was intentionally cozying up to candidate and then president Obama to protect a Google monopoly. The same year I brought the question up again as a response to an article in the Chicago Tribune on the matter.

We may or may not ever find out if my theory on this relationship are accurate what we do know is that today the FTC has served Google with civil subpoenas related to how the search engine directs searchers to its own growing network of sites like YouTube, shopping, local, and numerous others.

There is absolutely no question Google is massively powerful and can destroy companies and industries by directing users to its services. There is no way the company can deny this. The interesting arguments we will likely hear as a result of this case are whether Google is a force of good or bad in the market.

Posted in Google, Search, Technology

Webinar: Smarter SEO Techniques

June 16, 2011

TMC, the company where I am CEO will be hosting a webinar titled:

Rank Higher:
How to Practice Smarter SEO Techniques Through Your Online Community

This is the third part of our webinar series which has resulted from the frequent questions we get from companies about how to build communities, boost organic SEO, show up on news search and improve branding and thought leadership.

The next webinar takes place on July 12th, 2011 at 2:00pm EST. You can register here and as the presenter, I look forward to seeing you online in July.

Posted in Broadband, Facebook, Marketing, Search, Technology, Twitter

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