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Google+ Growth, Dropbox Killer: Google IS the Tech News

February 9, 2012

Google has entrenched itself is so many areas of tech they have become the technology news of the day. First off, Google+ growth has been nothing short of fantastic, in part because the company has altered search results to put more emphasis on this social network. Every SEO/SEM professional has had no choice in the past few months to get up to speed on the latest social network from the search giant. And this in part is the reason why it has half the unique visitors of Twitter according to web traffic tracking site Compete.

Trends and Surprises Regarding Google's 2011 Advertisers

January 25, 2012

Google’s 2011 revenues were $37.9 billion last year and 96% of that money came from ads. Now I know what you are thinking. Where is all that money coming from? Well thankfully, the people at Wired put together an infographic that explains it all.

Google Holiday Promo For Your New Gadgets

December 27, 2011

Google is holding back nothing in its desire to promote all its top products and services this holiday season. Sure they have massive amount of advertising space they can utilize on their search and AdSense ad network but they also own the real estate on he Google home page. And although they like to keep things simple, this holiday season there is a new marketing message which graces the search page.



And that message is:

New gadget? Get your new phone, tablet, computer, or spaceship outfitted with Google

And by injecting humor they make it less offensive to purists who don't like overt marketing messages.

What sorts of things are they promoting?



In order they are Chrome, Search/Make Google Your Home Page, Android Market and Google+.

With so many services to promote it is always interesting to see what Google pushes to determine their own internal importance levels.















Carol Bartz Fired From Yahoo! What's Needed Now

September 7, 2011

Without ever meeting Carol Bartz, I realized pretty quickly that her hiring was a CEO gamble as her experience was not in line with what was needed at a media company. I outlined my thinking in January of 2009. When you have one of the most-visited websites in the world, you don’t hire someone with no web experience to run it. Yet, that is what the Yahoo!

NYTIMES: This is the Innovation I Was Hoping for

August 8, 2011

You may remember when I trashed newspapers for not innovating and then looking for taxpayer handouts? Well I did – and many weren’t happy with the fact that I pointed out Obamanomics were in part responsible for the problems the newspapers were facing and moreover, I showed how the newspapers themselves were in-part responsible for the election of President Obama.

Interestingly, the New York Times with its massive circulation and influence has been perhaps the most influential cheerleader for our president and rather than rely on subsidies the company is innovating and has a new site called Beta620 – a play on their street address, which will showcase the company’s latest innovations.

Bravo New York Times, Bravo.

Keep Bing at Microsoft

July 26, 2011

From a  competitive position, it would be major trouble to remove Bing from the deep pockets of Microsoft. Talk of the business being potentially sold to Facebook when that company needs to focus on fighting Google+ makes little sense. There are few other strong software companies beyond Oracle and Salesforce who I think could do a better job with Bing than Microsoft.

But like I said in May, Microsoft is doing as much as can be expected with Bing.

We know Marc Benioff loves Google so count them out of such a purchase - and Oracle, no fan of Microsoft or Google probably doesn't need the headache or the money-losing business as it is doing fine right now, thank you.

Microsoft has to continue to make Bing better while simultaneously forging stronger relationships with companies who are competing with Google. Facebook and Twitter are two obvious ones - perhaps LinkedIn is another company to work very closely with.

You see as long as Google is a dominant player in so many spaces, Microsoft can play the underdog position and work with all the companies they want.







Search Marketing: Where it Pays to be Young

July 5, 2011

There is a crisis of unemployment in the US and those aged 16 to 19 are being hit with unemployment rates of 24% or almost three times the rate of adults. Worse yet, minority teens are seeing rates of unemployment as high as 41%.

There are a number of factors at play here - burst bubbles in credit and housing as well as margin compression due to price discovery on the Internet. The trend has gotten even worse as price discovery is now taking place via bar codes read by cellphones allowing consumers to buy from Amazon instead of the brick and mortar shop where they happen to be shopping and doing product comparisons.

Even worse, the Internet allows jobs to be outsourced with a mouse click and IP communications allows call center agents and other BPO jobs to be anywhere in the world. And these jobs are flowing to where there is less regulation and lower costs.

The good news is where the Internet takes away it also gives back.





Where Google is Vulnerable to the FTC Probe

June 24, 2011

Google has responded to the FTC probe regarding its potential monopolist practice of directing users to its network of sites and in a blog post from Amit Singhal, a Google fellow they explain that their focus is primarily on users. A salient excerpt follows:

It’s still unclear exactly what the FTC’s concerns are, but we’re clear about where we stand. Since the beginning, we have been guided by the idea that, if we focus on the user, all else will follow.

New Google Antitrust Probe and the Obama Connection

June 23, 2011

I asked in January of 2009 if Eric Schmidt was intentionally cozying up to candidate and then president Obama to protect a Google monopoly. The same year I brought the question up again as a response to an article in the Chicago Tribune on the matter.

We may or may not ever find out if my theory on this relationship are accurate what we do know is that today the FTC has served Google with civil subpoenas related to how the search engine directs searchers to its own growing network of sites like YouTube, shopping, local, and numerous others.

There is absolutely no question Google is massively powerful and can destroy companies and industries by directing users to its services. There is no way the company can deny this. The interesting arguments we will likely hear as a result of this case are whether Google is a force of good or bad in the market.



Webinar: Smarter SEO Techniques

June 16, 2011

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