SIP Education at ITEXPO

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SIP Education at ITEXPO

Marc Robins is now heading up the SIP forum and as you may know, he is an industry veteran and a fellow coworker for many years. Mark was the Group Associate Publisher at TMC and responsible for educating hundreds of thousands in his long tenure in the communications media and analyst spaces.

The SIP forum is working to educate the market in a few weeks in Miami, Fl at ITEXPO.

Here is a summary of what you will learn at ITEXPO in a few weeks as part of TMC's collaboration with the SIP Forum.


SIP Forum SIPconnect Compliance Workshop

Schedule, Speakers and Topics


SIP Forum SIPconnect Compliance Workshop, Room B114/115
Co-located with TMC’s Internet Telephony Conference & EXPO EAST 2008
The Miami Beach Convention Center
Miami, FL

The SIP Forum is an IP communications industry association that engages in numerous activities that advance and promote SIP technology, such as the development of industry recommendations, the SIPit interoperability and testing events, special interoperability workshops, and general promotion of SIP in the industry.

One of the Forum's most important technical activities is the development of the SIPconnect Technical Recommendation -- a standards-based recommendation that provides detailed guidelines for direct IP peering and interoperability (SIP Trunking) between IP PBXs and VoIP service provider networks, and the SIPconnect Compliant Certification Program through which eligible companies can license the use of the SIP Forum's 'SIPconnect Compliant' certification mark -- the official brand of the leading standard for SIP Trunking products and services.

This special educational workshop will provide a full review of the SIPconnect Technical Recommendation, real-world insights into current SIP Trunking deployments, and a full understanding of the process and requirements of SIPconnect Compliant Certification.

Detailed Schedule:

10:00am-10:20am – Opening Remarks and Introduction: The Why and What of SIPconnect – Presenter: Marc Robins, Managing Director, SIP Forum

10:20am-10:40am -- The SIPconnect Value Proposition – Presenter: Marc Robins

10:45am-11:15am -- SIPconnect Compliance Process Overview – Presenter: Chris Gatch, CTO, Cbeyond

Topics include:

- A Discussion of the Application Process
- The Compliance Survey
- License Agreement Overview
- Discussion of the Certification Committee

11:15am-11:45am -- Lessons Learned – Presenter: Mark Enstrom, Broadsoft.

    Get real-world feedback from actual SIP Trunking/SIPconnect deployments. Topics include:

- How to use SIPconnect in your existing interoperability program to significantly reduce resource requirements
- How real-world service providers improved the economics of SIP Trunking services
- NAT/Firewall Issues
- The additional requirements needed to provide a successful SIPconnect Trunking service.

11:45am-12:00pm – Break

12:00pm-12:45pm -- SIPconnect Recommendation Deep Dive – Presenter: Chris Gatch, CTO, Cbeyond.

This session will provide a section-by-section review of the SIPconnect Technical Recommendation, with identification of key areas of interoperability and review of the latest SIPconnect Compliance survey results.

12:45pm-1:00pm—Closing Remarks and Q&A


Mark Enstrom

Mark Enstrom is a telecommunications professional with almost 14 years of experience in the industry, including roles in Systems Engineering, Product Line Management and Product/Field Marketing. In these roles, Mark has been instrumental in many product introductions. As a member of the Field Marketing team at BroadSoft, he works with service providers on their go-to-market efforts for Hosted PBX, Business Trunking and SIP trunking solutions.
Before joining the Marketing team, he led the effort to define and document the SIP trunking solution, which is now BroadSoft’s fastest growing application. As BroadSoft’s representative to the SIP Forum, Mark was active with the SIPconnect Certification Committee and helped launch the SIPconnect Compliance Trademark. Prior to BroadSoft, Mark was with TTC/Acterna (now JDSU) and sentitO Networks (now Verso). Mark holds a bachelor’s degree in Electrical Engineering from MIT and an MBA from the R. H. Smith School of Business at the University of Maryland.

Chris Gatch

Chris Gatch is the CTO and a founder of Cbeyond (NASDAQ: CBEY), a successful managed services provider started in 1999 and now publicly traded on the NASDAQ. Chris is responsible for Cbeyond's Engineering department as well as on-going network technology research and development. Chris has a bachelor's degree in computer engineering from Clemson University and a master's degree in the management of technology from the Georgia Institute of Technology. He has served on the board of the Cisco BTS 10200 Users Group and the Service Provider Board of the International Packet Communications Consortium (IPCC). Chris has been professionally committed to VoIP technology since 1998.
Chris helped lead the formation of the SIP Forum’s Service Provider to IP PBX Interoperability Task Group for which he submitted the proposal to create. This task group produced the SIPconnect SIP Forum recommendation of which Chris was an editor along with Chris Sibley.

Marc Robins

Marc Robins currently serves as president of SIP Forum LLC (the operating U.S. subsidiary of the SIP Forum) and as the consulting managing director of the SIP Forum.

Marc is also the founder and Chief Technology Evangelism Officer of Robins Consulting Group (RCG), an IP Communications industry consultancy founded in 2003 that offers advisory, market intelligence and strategy development; and comprehensive marketing and communications and services for companies in the IP communications industry. RCG has also served as a producer of a number of special workshops and industry conferences.

Prior to RCG, Marc served five years as Vice President of Publications and Trade Shows, Associate Group Publisher and Group Editorial Director at TMC (Technology Marketing Corporation).  He was the co-founder, conference architect and co-chairman of TMC conferences, such as the Internet Telephony Conference & EXPO, and Communications Solutions EXPO, and also managed the operations of a number of leading industry publications -- including Internet Telephony® magazine, Customer Inter@ction Solutions®, Communications Solutions®, and Communications ASP®.
Over the course of his 25-year career, Marc has authored hundreds of articles, columns and special reports for leading telecommunications industry magazines. He continues to evangelize new IP communications technologies as a regular contributor to mainstream and business publications, and as the author of columns in various industry publications. Marc is also a frequent moderator and speaker at industry events and is a commentator for a variety of radio shows on the subject of VoIP and IP communications.

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