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Saepta Wants to Be the Go to Survey Service

September 3, 2014



“From the moment you get up in the morning, you start to make decisions and I believe people love to engage through asking questions and getting answers,” said Bruce Hendrix, CEO and cofounder of Saepta, a new company with a focus on providing quick and easy surveys to the masses. The company’s website in-fact seems to be a social media hub for opinions.

While taking surveys isn’t new – people have been doing this for years, Saepta wants to differentiate itself by providing short and simple ones which are powered by social media and are transparent. They believe they have easier-to-build surveys than the competition and their ability to quickly share and even embed them sets their solution apart from other services.

Should You Sell Companies that Actively add Diversity

July 24, 2014

Something fascinating is happening in the world of tech. It would seem that based on the comments of some, the entire industry is racist and has somehow avoided lawsuits. As a result of high-profile accusations, Twitter like others in silicon Valley has recently posted that they will start to increase their diversity. They explain they will be more proud of themselves if they are more diverse.

We Don't need a #AmazonCart Hashtag

May 6, 2014

Generally I think Amazon is an amazing company doing amazing things and I am a big fan of Twitter but I don’t see any reason why the launch of #AmazonCart will be a big deal for anyone. The idea is you use a hashtag to add an item to your shopping cart.

I am also an avid user of Twitter I might add but I don’t understand why I would want to put something in my Amazon cart from Twitter; especially if I then have to go to Amazon to finish the process.

Perhaps I am unique but the system I use now of adding to cart or buying with a 1-click strategy works amazingly well for me.

IBM Investment Shows Marketing IS Eating Sales

March 28, 2014

Recently I wrote about the idea that marketing is eating sales, a direct quote from Barry O’Sullivan the new CEO of Altocloud. The concept is that marketing departments are gaining more power within organizations at the expense of sales departments. It isn’t that sales is going away, it is just that much of the waste in a sales department can effectively be eliminated if automated systems are used to better target and presell customers. The idea is a nurtured lead is a far better prospect than a cold call.

The Problem is Not Twitter, It's That Engineering is Nerdy

October 14, 2013

There have been many stories circulating about the lack of women at tech companies and especially in the leadership ranks. Recently Twitter CEO Dick Costolo was beat up severely by academic Vivek Wadhwa for not having enough women, blacks or Hispanics on the board of the company as it prepares to go public. He further says that Silicon Valley is a boy’s club.



Let’s explore this idea for a moment.

Thanks PopSci: Web Page Integration may be the next Social Frontier?

September 30, 2013

You may have heard that Popular Science has shut down its comments citing studies which show comments can influence the readers perception of a story.

Specifically:

Another, similarly designed study found that just firmly worded (but not uncivil) disagreements between commenters impacted readers' perception of science. If you carry out those results to their logical end--commenters shape public opinion; public opinion shapes public policy; public policy shapes how and whether and what research gets funded--you start to see why we feel compelled to hit the "off" switch.

They go on by explaining there are still lots of ways to interact with the company – social media, etc. Response from readers was mixed and to me it seems that shutting down comments is a bit like soft-censorship; people will still comment on the content but much of it will be hidden from readers.

This is echoed by a commenter, jasonthibeault who says:

Okay, so I am going to take a little different stance.

Spoof Video Mocks WWIII Start

September 12, 2013

Live-Streaming as Wearable Tech Killer App

August 22, 2013

When asked about the future of wearable tech and whether the market can truly evolve from under one billion dollars to fifty billion in a few years I point people to two trends which we can’t escape.

Miniaturization is unstoppable – the smartphone today is the supercomputer of a decade or so ago. Simply stated – even though battery technology isn’t evolving as fast as we would like, everything else is.

Although physics seems to be limiting battery performance, it doesn't mean the technology isn't advancing, Steve Grady from Cymbet has more



Jennifer Darmour talks about the growth of the Wearable Tech market at Wearable Tech Expo in New York

Five-ten years ago, did people think they would be watching movies on a device which fits in their pocket? Probably not.







Why Google is Getting Hammered on Twitter for being Evil

August 16, 2013

Google is being called out by Microsoft for being "evil" and pursuing anti-competitive practices

Last May Google blocked a Microsoft YouTube app from running on its mobile platform Windows Phone causing Microsoft to rewrite it to Google’s specifications. This week the app was blocked once again and Microsoft’s David Howard explains why in a letter titled The limits of Google’s openness.

Howard explains that his company’s goal is to satisfy customers:

We know that this has been frustrating, to say the least, for our customers. We have always had one goal: to provide our users a YouTube experience on Windows Phone that’s on par with the YouTube experience available to Android and iPhone users.

Tech Leaders Brin, Zuckerberg and Bezos are Changing Everything

August 6, 2013

In the last few years there has been an incredible display of tech leaders transcending the status quo and jumping into new markets with both feet. Sometimes they do this with financing alone and other times they exert elbow grease.

Google is a great example of a company that constantly pushes the envelope… They are involved in green energy, self-driving cars and wearable technology – pushing forward in all these areas to create new markets. Amazon showed the world the power of ecommerce but also of cloud computing where they not only were responsible for pushing this market into the mainstream but also for reducing prices so quickly that some competitors are scrambling to stay in the game.

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