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TMC Seeks Product Marketing Manager

December 13, 2010

How TMCnet Global Online Communities look online (Click to enlarge or go to TMCnet to see a larger version) (Channels run along the left border)


Due to great success achieved by TMC's customers, we have seen massive growth in our online community-building products and as a result, we are in the middle of a search for a product marketing manager - someone whose focus will be to articulate the value proposition of these products to a broader audience.

An established product-line, our keyword-based Global Online Communities (GOCs) and channels have grown to over 200 and many of our customers are coming to us to purchase more terms to help them with organic search engine rank, news search rank, community building, social network needs and numerous other reasons.

We believe we have the largest collection of sponsored, news-generated communities on the Internet and as a result it makes sense to focus more resources on this product-line so more companies in more industries can learn how such products can assist them in their growth.

These products are very dear to me as I knew in the nineties that every company would need someone to help them with content generation - text, audio and video. I realized every website had to eventually become broadcast TV stations and newspapers in one.

And now, that is exactly what TMC provides sponsors - a third-party content-generating machine which creates targeted news which in-turn brings a large, laser-focused audience based precisely on specific terms and concepts.

The benefit for readers is we continue to reinvest our resources - many of which come from this cloud-based community building and SEO model right back into more reporters, editors and designers meaning more targeted and in-depth news and analysis for people looking to make purchasing decisions.

What is most gratifying is the smallest companies choose to work with us to grow their brands and we also have major players as customers such as RIM and Alcatel-Lucent.

Obviously I am biased but I see this community concept as the most underestimated product on the Internet. Most people don't understand it.
















Gogobeans Wants to Manage Your Digital Life

December 6, 2010

My digital life is a mess and I’m not afraid to admit it. I have videos on a few sites and photos on a few others. I’ve got numerous hard disks with photos and I am not 100% sure they are all synced with the online vendor I use – actually I am pretty sure they aren’t synced.

I am currently not backing up to the cloud but selectively back up important folders and documents.

A New Tech Bubble?

December 4, 2010

Are we in a new tech bubble which most of us aren't even aware of? It is certainly quite possible and one thing we have all learned from experience is it is better to be overly cautious than to get burned in yet another frothy explosion.

One observation worth sharing is the rapid spread of information through the Internet means bubbles seem to grow bigger and faster as information flows more freely to those people who want to invest in whatever the latest craze is.

A recent New York Times article discusses the sky-high valuations of so many of today's startups from Twitter valued at $4B to Zynga valued at $5B! Then there is Groupon at over $6B. 

VentureBeat has an article on the matter worth reading as well.

In short, these aren't public companies that are witnessing these massive valuation increases - most are private and are seeing their values increase as VCs are stepping over each other to be part of the next Facebook.







Google Furthers Android Everywhere Strategy

December 4, 2010

Google's recent Phonetic Arts purchase shows the search leader is serious about seeing Android in virtually any and every device you can think of. Phonetic Arts makes software which makes TTS more natural, allowing humans to have a more fluid conversation with gadgets.

As speech recognition improves, test to speech logically will become more important - as evidenced by this new M&A move.



FTC Do Not Track = Unintended Consequences?

December 3, 2010

Will a new do not track list and law kill the Internet - or severely limit it? Would consumers suffer because your user name, password and credit card info will have to be entered in every site, every time you visit?

Patrick Barnard, Group Managing Editor for TMC discusses this and other topics such as a new YouTube ad format in the video above.

Skype Shows us Closed Can Win

December 3, 2010

Dan York at a recent ITEXPO - specifically the collocated Cloud Communications Summit - Dan is on the right and Thomas Howe is on the left
 

Yesterday I discussed how open always wins referring to the competition between Apple and Google's Android and a side conversation was started on Facebook questioning my assertion. I took the opposite viewpoint in a comment and mentioned that Apple does have a lock on customers via iTunes as well as the App Store which have a tremendous lead in the market.

I was reminded of this discussion when I read how Dan York of Voxeo is espousing the virtues of Skype - a closed provider of communications - when Voxeo and Dan are huge proponents of open ecosystems.

As I read the piece, I became fascinated at how Voxeo has chosen to use Skype as a way to make the company's operations better - utilizing persistent group chats which focus on various subjects.

The point is that using these chats, the company which consists of many people located all over the world and some who travel are able to not only communicate effectively but are able to rapidly be brought up to speed on various topics after getting off an airplane by just logging onto Skype.

Dan mentions that there are other alternatives but it seems from the outside anyway that habit will keep the company using Skype for a long while - even if a better solution comes along immediately.

And this gets us to the counter of the open always wins argument - if you have loyal fans and/or people who habitually uses your interface and are happy with it - or some other differentiator, it becomes tough for competition to come in and take the market over. Even if the new competition is open.

Let's recall that compared to Apple and iOS, Windows Mobile was very open - it just wasn't as good as Apple's OS - and there was no contest from a marketing perspective either.

Apple definitely put together a more pleasing experience and were able to do so in part because they owned the stores, hardware and  packaging.

But now, Windows Phone 7 and Google's Android are taking some of the best parts of the Apple experience and replicating and in some cases improving them.

This in and of itself may not be enough to win against Apple but what the open approach has is a slew of hardware partners making devices in a variety of form factors. Some of these device sizes may catch fire.




















And Then it Hit Me, Open Always Wins

December 2, 2010

We know the history of the PC market - Apple had great products but a closed ecosystem and subsequently the PC - originally based on IBM components and design eventually won the war for the desktop.

In the eighties, I made the choice to move TMC to desktop publishing on a PC instead of Mac because the horsepower per dollar of the PC was so far superior. It turned out the manpower wasted in the short-term based on this decision showed I made the wrong choice. By the mid-nineties however, I was convinced that a single computer platform for our entire organization did make the most sense and as a result in hindsight, I was correct.

Fast forward to today, Apple is designing products which are superior to others but they are generally more expensive and closed. In many cases they are so closed you can't swap a battery or add memory or decide which applications you want without the express approval of Steve Jobs.

This past July, I asked if Apple was making the same mistake from the eighties in the mobile arena because when I saw the Motorola Droid X I realized this device was better than the iPhone in a few important ways.





Recorded Future Predicts Future

December 2, 2010

You may have read back in July on TMCnet that Recorded Future is able to track future relationships and has received investment from the CIA and Google's VC arm. More recently, MIT's Technology Review writes how the company is able to generate a time-line showing important company milestones such as earnings releases and drug trial registrations. The information is gleaned from Twitter as well as numerous web sources.

Recorded Future calls their product a Temporal Analytics Engine and on the company's site you can see how the tool can be used to discover how events have unfolded over time. In one example the site explains how five years ago Thomas Friedman of the New York Times wrote, “It is obvious to me that the Irish-British [economic] model is the way of the future, and the only question is when Germany and France will face reality: either they become Ireland or they become museums.

Cisco Social Video Ad I Like

December 1, 2010

Last week I shared a video ad from Calabrio I thought was great and a as a result, Ross Daniels shared a Cisco ad which is quite good as well. For the decades as I have covered the communications and tech space, I have been amazed at how dry marketing and PR can be. I am thrilled to see human interest being injected into promotional messages - making them more engaging and potentially viral.

Check the Cisco ad out below

 


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Solid Video Ad Worth Watching

November 29, 2010

I just came across a video ad for the call center software company Calabrio which was very good - I really liked it. I am, like most people - inundated with advertising but in this case, I smiled and really liked what I saw.

Bravo Calabrio - now can we get the rest of the communications and tech space to catch up and develop cool video and other ads as well?
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