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Rich Tehrani
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T-Mobile -- Growing Revenue by Helping Parents

July 31, 2008

Mobile carriers are so in the driver seat. They really are. There is a good deal of money to be made in this space for a reason that may not be obvious. It is kids.

Cuil Analysis

July 30, 2008

I am impressed with aspects of Cuil like the user interface but sadly, this search engine is not the Google killer that many (including the company) had hoped. I launched the new search engine with the same level of excitement in fact I had when I tried Searchme last year.

Just like Searchme, I believe the Cuil user interface is different enough from Google to appeal to a wide audience. The problem with both of the new search engines is that they aren't very accurate and the results that come back from Cuil seem way off base regardless of search term.

Tom Keating mentioned this as well and so did Luca Filigheddu and Erick Schonfeld. Luca shows that it is not just Google doing better than Cuil but all search engines are more accurate than this start-up founded by ex-Googlers.

So are we destined to have Google be our primary search engine forever? Possibly.





My Tips to Resellers and VARs

July 29, 2008

97 Degrees in Dallas And it is Cool

Well it is relatively cool anyway. Compared to the rest of thee week, 97 feels downright arctic. I think the humidity levels are lower as well. I had a great talk today at IP Sizzles 2008 and I am as enthused as ever about our space.

One part of my discussion centered around how my talks used to focus on making money selling VoIP then making money selling IP communications and now it is just communications. It could have even been technology as I focused on things like UPS systems, SANs, RAID systems, disaster recovery, etc.

The reseller of today has to seize opportunities and be smart enough to listen to customer needs and sell them solutions.





Ribbit Sold to BT

July 29, 2008

Seems like the rumors were true. Ribbit was sold to BT for $105 million according to ZDnet. Here are some thoughts on the matter from Andy Abramson as well.

Why would BT buy a company focused on communications development? The primary reason is that they see communications changing rapidly and they want to be on the leading, not trailing edge of this trend.

Road Warrior Bible

July 27, 2008

Everyone needs an ultimate guide. Whether you like to fish, run marathons, play chess or whatever. Andy Abramson recently published what I would consider to be a road warrior bible and it is full of great resources to not only handle your technology needs but it also discusses services which ship luggage.

Andy has a specific blog entry with these tips and an entire blog category titled Working Anywhere which will chronicle his future writings on the topic.

Video Changing Presidential Campaigns

July 25, 2008

Video is becoming a strong campaign tool. Recently I wrote about how John McCain used it coupled with web 2.0 techniques to generate interest. Today, the Obama campaign sent out Barack Obama's Germany speech which was obviously written to generate world interest in his campaign.




We are finally seeing a campaign where the internet has the potential to be as important or perhaps more important than television news. Moreover, it would be smart for TV producers to monitor web interest of video clips to ensure they are showing what the population is most interested in.

JibJab is just one of the examples of a video which spread virally and then became a TV sensation.






Google Knol Released

July 23, 2008



This past December I discussed how Google's Knol is a new Wikipedia competitor which will make it more difficult for smaller companies to rank high on search engines. If you think ranking high for specific keywords is tough today, just wait.

You see, Google Knol has been opened up to the public today and Google acknowledges that there may be numerous knols on specific topics. This could mean that search engine results could not only have entries from Wikipedia but now multiple Knol entries as well.

It is too early to know if Knol will become popular but it seems there will be a mad dash to fill Knol with content and link back to corporate sites to help build search engine prominence. It will be interesting to see how Google deals with these problems.

The company has mentioned that strong community tools will help users submit content, rate it and write reviews of knols.







Omniture Partners on Marketing Education

July 23, 2008

Omniture is working with a number of universities in an effort to better educate students on electronic marketing. Of course for students this means they use Omniture tools so there is some implied bias but then again, Apple had great success in part because of their early linking with schools.

This is great news for marketers as there are many in the marketing world today who just do not understand the online world. I know this from my various meetings with marketing departments in communications and tech companies.

We obviously want the next generation to have a better understanding of this fast-growing and crucial medium.

McCain's Brilliant Use of Video and Web 2.0

July 22, 2008



Genius. That is what I have to say about this page put up by the John McCain team to show McCain supporters the unbelievable media bias towards Barack Obama. The McCain team spent hours putting together video clips of newscasters beaming about Obama and also talking about how other members of the media seem to be possessed by the Barack Obama campaign.



This is the superior video in my opinion and had 81% of the vote as I wrote this.

What John McCain's team did that was so smart however was to take these clips and play them with two different types of backround music and then allowed users to choose one video over another via a vote. It makes you want to watch both videos.

So, all the web 2.0 elements are here -- social media courtesy of YouTube, video, e-mail, polling and the viral nature of sending such a controversial video out to begin with.



This is the inferior video in my opinion and had 19% of the vote as I wrote this.

Well done.















ITEXPO: Exhibits 90% Sold Out

July 21, 2008



There has been more interest in ITEXPO Fall 2008, Los Angeles, CA September 16-18 than any other Internet Telephony Conference & Expo I can remember in recent years. It seems people are beginning to realize this show is the only major IP communications event left -- it is growing quickly and it draws attendees from around the world.

If you are looking to reach service providers, enterprise customers, SMBs, resellers or the communications industry at large -- you should consider being at this show.

A participating companies list I picked up from an upcoming TMC press release is as follows but really, every important company in telecom will be represented in multiple ways. (please do not get offended if your company is not here. If I added all participating companies -- my readers would get fired because they would spend their work day trying to get through it all -- instead of getting their jobs done).





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