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Rich Tehrani
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Suzanne Bowen Moves to AstraQom

August 25, 2011

ITEXPO West 2011 Austin Highlights

August 23, 2011

Before all ITEXPO events I do a final proofread of the show directory and this one may be the biggest ever at 132 pages with tabs (just doing our part to support the economy). We will post a PDF version soon so you can see what’s in it but until then, here are some highlights that caught my eye:

Keynotes & Exhibits Tuesday, September 13th at 9:15 AM we have Ian Pennell from Cisco and at 4:30 PM-5:30 PM we have keynotes from Siemens and IBM followed by a Grand Opening Networking Reception sponsored by Interact from 5:30-7:30.

Wednesday, September 14th at 10:00 AM – 11:00 AM we have keynotes from Polycom and DHL followed by exhibits from 11:00 AM- 4:00 PM. Then at 4:00 PM there is a Cocktail reception sponsored by Rackspace Hosting and at 4:45 you could win a pair of mountain bikes from Mellow Johnny's Bike Shop - an Austin Institution ( I am told).

Retweet Now in Dictionary

August 21, 2011

Latest Trends in Speech Technology, CRM, IVR, Collaboration and Cloud Computing

August 14, 2011

Speech analytics in greater demand

At the recent SpeechTek 2011 conference in New York I gained some great insight into the state of speech technology. For example, Jeff Schlueter of Nexidia told me his company’s speech analytics solutions have been in greater demand in this current economy as the desire to control costs has led to increased adoption of speech analytics. In addition, the company has released version 9.0 of its Enterprise Speech Intelligence product suite which cuts the TCO in half and allowing for customers to handle even larger amounts of data.

Local: Where Apple Must Disintermediate Google

August 12, 2011

Disintermediation and disruption is fascinating – it is amazing to watch how a company can destroy an entire industry overnight. Case in point is my local florist who is now gone – the last time I saw her she said someone who understood the Internet should buy her store. I immediately thought of how futile an idea this wouldbe – Proflowers had bypassed the local florist to go directly to customers. I thought even if you could buy the store and not pay the expensive rent associated with the high-end strip mall the florist occupied there would be no way for the flower shop to last.

Global Unrest is Tech's Fault

August 12, 2011

Protests, riots and flash mobs are popping up all over the world from Greece to London and Israel to the US. This past week we even saw a global stock market sell-off due to a Paris-based bank’s alleged financial problems – thankfully though the French people are still enjoying their 6+ week vacations and have no plan to strike until they return.

But seriously – what the heck is happening in the world? The answer is quite simple really, technology is continuing to make the world a better place for the “have nots” – at the expense of the “haves”.

NYTIMES: This is the Innovation I Was Hoping for

August 8, 2011

You may remember when I trashed newspapers for not innovating and then looking for taxpayer handouts? Well I did – and many weren’t happy with the fact that I pointed out Obamanomics were in part responsible for the problems the newspapers were facing and moreover, I showed how the newspapers themselves were in-part responsible for the election of President Obama.

Interestingly, the New York Times with its massive circulation and influence has been perhaps the most influential cheerleader for our president and rather than rely on subsidies the company is innovating and has a new site called Beta620 – a play on their street address, which will showcase the company’s latest innovations.

Bravo New York Times, Bravo.

CMO Summit at ITEXPO West 2011 in Austin

August 4, 2011

Marketing departments have never had to deal with the level of technology and complexity that exists today. SEO, social, deal sites, print, TV, radio, online ads, online communities, resource centers, lead generation, CRM management, analytics and so on. Just this week in fact I wrote about the frenzy in deal sites - just one area where marketers need to be following.

To help CMOs do their jobs better we (at TMC, where I am CEO) are holding the first-ever CMO Summit at ITEXPO West 2011 in Austin - Specifically September 13th, 2011 at 7:30 pm.

Attendance is invitation-only and is limited to CMOs and other c-level executives, company presidents and VPs. To request a space reservation and learn more, please click here.

Here are some more useful details as well:

Through networking discussions, and presentations from industry leaders Derrick Daye (The Blake Project) and Shawna Vercher (Technology Advisor to Governor Jeb Bush and Online Campaign Lead for the Obama Presidential Campaign), you will gather the latest cutting-edge practices to start adopting into your own marketing strategies for 2012 and beyond, including:

  • How to maintain your branding identity while marketing across multiple online channels;
  • Ways to strike the right balance between your lead generation, branding and thought-leadership efforts to maximize the impact of each (without compromising any);
  • Best practices for competing in the dynamic “SEO game” and techniques for ranking your web properties organically;
  • The latest ways companies are incorporating social media into their marketing efforts.
I hope to see you there.






Marketing Goes Almost Painfully Local

August 2, 2011

Pay attention, you might just overhear something

One of the most memorable business stories I hav e heard was when a consultant friend of mine flew to a large customer to quote on a substantial project. He was traveling with his business partner and happened upon a shuttle bus to the rental car company with his competitor and a partner. None of these consultants had ever met but my friend and his partner had the luck to keep quiet as he overheard the other two people on the shuttle bus finalizing their pitch and setting the price for the project.

Skype for iPad is Baaack

August 2, 2011

Skype for iPad is here!

It was much-anticipated, released, then pulled, then re-released and it works great. The company said there were problems with it causing them to pull and then release it a few hours later. (Update) TMC's Erik Linask thinks the problem is related to chat bug. There isn't much to say except it has better quality than the iPod/iPhone version but the front-facing iPad camera is certainly a major limiting factor in the quality of the video calls you will experience.



An additional feature beyond what you can do on the iPhone is the ability to chat while conducting a video call.





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