Advertising tag
25 result(s) displayed for Advertising (1 - 25 of 125):
Gadgets to Have Integrated Welcome Ads Soon?
If ads on the Kindle Fire Welcome Screen are successful, others will follow There are a few things which are well known about Amazon’s Kindle Fire. First of all at $199 the company either loses money or at best breaks...
Pinterest Now Worth $1.5B
Now that was fast – Pinterest just raised $100M at a valuation of $1.5B in a round of funding led by Japanese e-commerce site Rakuten Inc. Pinterest's existing venture-capital investors such as Andreessen Horowitz, FirstMark Capital and Bessemer Venture Partners...
GM to Facebook: Your ads Don't Work
When you are about to have one of the largest public offerings in the world - north of $100 billion and much of the reason for the size of your IPO has to do with advertising revenue, there is nothing...
Ultrabooks Finally Get Needed Attention From Intel
Intel is running a new ad touting the long-lasting Ultrabook which has hours of battery life. And while I applaud Intel for finally acknowledging this category needs marketing I am still at a loss. You see battery life is one...
Rewards Network, the Social Restaurant Hub
In the last few decades it has become apparent that all companies are for the most part limited by their imaginations. Apple was thought to be a computer company but is now a leader in music, movies and phones. Amazon...
Microsoft Leverages New Google Data Sharing Policy
Microsoft comes out swinging at Google - saying the search leader has changed its policies to make your personal data more valuable to advertisers. While this is obviously true, the goal of all companies is to make more money and...
Trends and Surprises Regarding Google's 2011 Advertisers
Google’s 2011 revenues were $37.9 billion last year and 96% of that money came from ads. Now I know what you are thinking. Where is all that money coming from? Well thankfully, the people at Wired put together an infographic...
Monkeybars Lets Social Could Cut Out Middlemen
Think of all the ways technology has changed commerce. Most every city for example was littered with photo processing huts and with the advent of sites like ofoto, now part of Kodak and entire layer of businesses between the buyer...
American Airlines Advertises in-flight WiFi as Differentiator
American Airlines has begun a new marketing campaign targeted at travelers who want to keep in touch while in the air. The TV ad which you may have caught on CNBC features a mother and daughter having a conversation but...
11 Things Yahoo Must Do Now That Yang Has Stepped Down
As reported on TMCnet yesterday, Jerry Yang, co-founder of Yahoo has stepped down from the board to pursue other interests. We have a great deal to thank Yang for – as the first company to categorize the web and build...
Analysis of FT and NYT Paywall Success
For newspapers looking to offset falling advertising revenues via increased paid subscriptions one solution is to raise prices of the printed versions of your product in order to gently nudge loyal readers online. A great analysis of how two newspapers...
Google Holiday Promo For Your New Gadgets
Google is holding back nothing in its desire to promote all its top products and services this holiday season. Sure they have massive amount of advertising space they can utilize on their search and AdSense ad network but they also...
China App Market to Surpass US by 2013
Analytics company Flurry makes a compelling case about why app developers need to take China very seriously. The country now represents 12% of the global app market and moreover at its current pace it will overtake the US by the...
Women's Rights: The Next Frontier of Product Marketing
History shows us commoditized markets can be fertile ground for differentiation and pricing power if a product or company is innovative, branded properly and/or connects emotionally with purchasers. In the tech space we think of Apple and Bose, while in...
Sure, Ads Don't Influence You, & You Aren't Reading This Headline Either
I have always been fascinated by advertising - it is a huge part of the business I am in, selling ads in-print and online. What is amazing to me is the idea that an advertiser no one has ever heard...
NYTIMES: This is the Innovation I Was Hoping for
You may remember when I trashed newspapers for not innovating and then looking for taxpayer handouts? Well I did – and many weren’t happy with the fact that I pointed out Obamanomics were in part responsible for the problems the...
Anthropomorphized Ads Go Mainstream.
Anthropomorphism or assigning human characteristics to nonhuman objects is alive and well in the world of advertising. Perhaps the best example of advertisements which embody this technique are of the “Mac Vs. PC” variety where the Mac character is...
Expert Opinion: Pandora is Less Engaging
For well over half a decade, radio has been a one-way medium allowing you to listen to a station or change it. Until Pandora and other streaming radio stations like Slacker and Spotify, radio spoke to you and you basically...
Off to San Jose, Interactive Airport ads and Boingo: I Love this Service
I flew out of JFK as was pretty amazed to see a new interactive ad format which consists of what you may consider to be a giant tablet on the wall allowing consumers to play games on it. I didn't...
Ingenious New Ad Format Charges Phones
We've seen the pods in the airport which charge your devices - often sponsored by Samsung. But now the idea has gone to the next level with an ad in a bus shelter from Vitamin Water which has an outlet...
You Have No Business Being on Google+
In case you missed it, Google is asking you to hold off listing your business on Google+ for the moment. The company is working on integrated Google+ business listings which will tie into Adwords and other Google features and until...
Cablevision Allows E-Mail Sign-ups in TV Ads
Yes Virginia, cable companies are innovating Just yesterday I discussed in an article about Cisco Quad that it is very hard it is to determine who the leaders in tech will be in the future. And today when I learned...
Loving the new Avaya Marketing Campaign
When Avaya first spun out of Lucent about a decade ago they launched an ad campaign with weird characters on a TV screen making weird noises - I wish I had a link - it is burned into my memory...
Webinar: Smarter SEO Techniques
TMC, the company where I am CEO will be hosting a webinar titled:Rank Higher:How to Practice Smarter SEO Techniques Through Your Online CommunityThis is the third part of our webinar series which has resulted from the frequent questions we get...
As if Publishers Didn't Have Enough Problems
TMCnet's Scott Bouchard points out something very scary for publishers and that is the face that the new Apple Reader has the potential to really hurt page view revenue based on ads as it strips the text of articles and...
