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Rich Tehrani
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Advertising tag

Drill down on Advertising search:

25 result(s) displayed for Advertising (1 - 25 of 138):

MightyHive Achieves Contact Center and Web Ad Integration

The contact center is a billion dollar channel but has yet to exploit its true potential. Contact center data can now drive demand through another channel, online. To drive brand and business equity today, marketers must leverage consumer insights to...

Effectively Telling Your Product's Story

One of the most interesting aspects of my career is watching the thousands of companies I have met over the years make it or not make it. For every success like Netflix, eBay, TellMe and Digium there are countless other...

Google Birthday Reminders: Is Google+ Pushing Too Hard?

This morning I was greeted with a reminder of the birthday of a Google Plus acquaintance on the home page of Google.com. For over a decade this home page of Google has been clean and white with the exception of...

Is The Media Tweeting Away its Profits?

I’d like to start by saying my heart goes out to the victims of the horrific Boston Marathon and their families. Having said that I read with interest that The New York Times, Boston Globe and Wall Street Journal took...

Apple Email Swings Back at Galaxy S4

  For Apple, this past week has got to have been the biggest nightmare the company has faced in well over a decade. Cupertino went from being on top of the world in the eighties to crashing in the...

IPgallery Helps Carriers Become Social Hub and More

Communications service providers once the center of the customer's world have awoken to the new reality - social and apps are the new hub. In fact, Facebook, Twitter and a wave of other social networks have fully overtaken the telephone...

Telenity Enables M2M, Location Based Ads at MWC2013

The big news out of Monroe, CT based Telenity at Mobile World Congress 2013 is the company's new M2M and LBS solutions. On the M2M front the company has announced m2mConnect which handles connectivity management of m2m devices. The...

Teoco Shows Predictive Geotargeting at MWC2013

At Mobile World Congress 2013 Teoco explained how they have carved out a niche in the market focusing on BSS and OSS analytics while taking advantage of geolocation to ensure operators not only serve their customer with greater profitability,...

Awareness Ads Important but Often Forgotten

I'm sitting here at a restaurant called Tengda in Darien, CT a stone's throw from my office just thinking about how I came to know about this restaurant. You see I've eaten at Tengda before - but I didn't...

How Mobile Will Destroy Retail Margins

Some of the news of the week has to do with eBay deciding mobile advertising doesn’t work for them as it clutters small screens and doesn’t provide that much revenue. This seems to make sense but if you think this...

Flexible Samsung Screens and Jim Cramer's Mistake Round Out Tech News

Samsung to show flexible screens are coming Apple's patent on 'Pinch-to-Zoom' feature invalidated Facebook may force you to watch video ads to boost sales The US is getting serious about child online privacy Securing mobile devices is more important...

I'm Too Sexy For Consumers: B2B Tech IPOs Are Hot

B2B Tech is hot once again thanks to a string of consumer social IPO losses and B2B successes In the fickle world of consumer purchasing behavior it is tough to predict what trends will last. Few things seem to be...

Why Facebook Needs a Phone

Facebook as the dominant social network is becoming the replacement for the phone. Nowadays in fact it is fairly common to use Facebook as the primary way to stay in touch with others – especially among those under 30. The...

Gadgets to Have Integrated Welcome Ads Soon?

If ads on the Kindle Fire Welcome Screen are successful, others will follow There are a few things which are well known about Amazon’s Kindle Fire. First of all at $199 the company either loses money or at best breaks...

Pinterest Now Worth $1.5B

Now that was fast – Pinterest just raised $100M at a valuation of $1.5B in a round of funding led by Japanese e-commerce site Rakuten Inc. Pinterest's existing venture-capital investors such as Andreessen Horowitz, FirstMark Capital and Bessemer Venture Partners...

GM to Facebook: Your ads Don't Work

When you are about to have one of the largest public offerings in the world - north of $100 billion and much of the reason for the size of your IPO has to do with advertising revenue, there is nothing...

Ultrabooks Finally Get Needed Attention From Intel

Intel is running a new ad touting the long-lasting Ultrabook which has hours of battery life. And while I applaud Intel for finally acknowledging this category needs marketing I am still at a loss. You see battery life is one...

Rewards Network, the Social Restaurant Hub

In the last few decades it has become apparent that all companies are for the most part limited by their imaginations. Apple was thought to be a computer company but is now a leader in music, movies and phones. Amazon...

Microsoft Leverages New Google Data Sharing Policy

Microsoft comes out swinging at Google - saying the search leader has changed its policies to make your personal data more valuable to advertisers. While this is obviously true, the goal of all companies is to make more money and...

Trends and Surprises Regarding Google's 2011 Advertisers

Google’s 2011 revenues were $37.9 billion last year and 96% of that money came from ads. Now I know what you are thinking. Where is all that money coming from? Well thankfully, the people at Wired put together an infographic...

Monkeybars Lets Social Could Cut Out Middlemen

Think of all the ways technology has changed commerce. Most every city for example was littered with photo processing huts and with the advent of sites like ofoto, now part of Kodak and entire layer of businesses between the buyer...

American Airlines Advertises in-flight WiFi as Differentiator

American Airlines has begun a new marketing campaign targeted at travelers who want to keep in touch while in the air. The TV ad which you may have caught on CNBC features a mother and daughter having a conversation but...

11 Things Yahoo Must Do Now That Yang Has Stepped Down

As reported on TMCnet yesterday, Jerry Yang, co-founder of Yahoo has stepped down from the board to pursue other interests. We have a great deal to thank Yang for – as the first company to categorize the web and build...

Analysis of FT and NYT Paywall Success

For newspapers looking to offset falling advertising revenues via increased paid subscriptions one solution is to raise prices of the printed versions of your product in order to gently nudge loyal readers online. A great analysis of how two newspapers...

Google Holiday Promo For Your New Gadgets

Google is holding back nothing in its desire to promote all its top products and services this holiday season. Sure they have massive amount of advertising space they can utilize on their search and AdSense ad network but they also...
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