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Rich Tehrani
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Advertising tag

Drill down on Advertising search:

25 result(s) displayed for Advertising (26 - 50 of 139):

Google Holiday Promo For Your New Gadgets

Google is holding back nothing in its desire to promote all its top products and services this holiday season. Sure they have massive amount of advertising space they can utilize on their search and AdSense ad network but they also...

China App Market to Surpass US by 2013

Analytics company Flurry makes a compelling case about why app developers need to take China very seriously. The country now represents 12% of the global app market and moreover at its current pace it will overtake the US by the...

Women's Rights: The Next Frontier of Product Marketing

History shows us commoditized markets can be fertile ground for differentiation and pricing power if a product or company is innovative, branded properly and/or connects emotionally with purchasers. In the tech space we think of Apple and Bose, while in...

Sure, Ads Don't Influence You, & You Aren't Reading This Headline Either

I have always been fascinated by advertising - it is a huge part of the business I am in, selling ads in-print and online. What is amazing to me is the idea that an advertiser no one has ever heard...

NYTIMES: This is the Innovation I Was Hoping for

You may remember when I trashed newspapers for not innovating and then looking for taxpayer handouts? Well I did – and many weren’t happy with the fact that I pointed out Obamanomics were in part responsible for the problems the...

Anthropomorphized Ads Go Mainstream.

Anthropomorphism or assigning human characteristics to nonhuman objects is alive and well in the world of advertising. Perhaps the best example of advertisements which embody this technique are of the “Mac Vs. PC” variety where the Mac character is...

Expert Opinion: Pandora is Less Engaging

For well over half a decade, radio has been a one-way medium allowing you to listen to a station or change it. Until Pandora and other streaming radio stations like Slacker and Spotify, radio spoke to you and you basically...

Off to San Jose, Interactive Airport ads and Boingo: I Love this Service

I flew out of JFK as was pretty amazed to see a new interactive ad format which consists of what you may consider to be a giant tablet on the wall allowing consumers to play games on it. I didn't...

Ingenious New Ad Format Charges Phones

We've seen the pods in the airport which charge your devices - often sponsored by Samsung. But now the idea has gone to the next level with an ad in a bus shelter from Vitamin Water which has an outlet...

You Have No Business Being on Google+

In case you missed it, Google is asking you to hold off listing your business on Google+ for the moment. The company is working on integrated Google+ business listings which will tie into Adwords and other Google features and until...

Cablevision Allows E-Mail Sign-ups in TV Ads

Yes Virginia, cable companies are innovating Just yesterday I discussed in an article about Cisco Quad that it is very hard it is to determine who the leaders in tech will be in the future. And today when I learned...

Loving the new Avaya Marketing Campaign

When Avaya first spun out of Lucent about a decade ago they launched an ad campaign with weird characters on a TV screen making weird noises - I wish I had a link - it is burned into my memory...

Webinar: Smarter SEO Techniques

TMC, the company where I am CEO will be hosting a webinar titled:Rank Higher:How to Practice Smarter SEO Techniques Through Your Online CommunityThis is the third part of our webinar series which has resulted from the frequent questions we get...

As if Publishers Didn't Have Enough Problems

TMCnet's Scott Bouchard points out something very scary for publishers and that is the face that the new Apple Reader has the potential to really hurt page view revenue based on ads as it strips the text of articles and...

Amazon Ad-Supported Kindle

The new Kindle with Special Offers costs $114 and shows ads as screen savers and so far has some high-profile customers - Buick, Olay, Visa, and Amazon.com Reward Visa Card (Chase Bank). Some of the offers are quite good, giving...

Will Government Inventory Flood the Local Ad Market?

Cash strapped state governments and agencies are beginning to experiment by showing ads to visitors to its websites in order to try to bring in revenue to offset budget deficits. While it is unclear if this concept will be successful...

Tech Minimalism: Only Apple Comes to Mind

This afternoon I was perusing a list of some of the most creative minimalist ads designed for print. Even if you aren't in marketing or advertising, we can all learn from this list that quite often, less is much more.It...

Learn From Newspapers Before The Internet Makes You Extinct

If you remember a while back I had a rant about not wanting to save newspapers by using taxpayer money to bail them out. My concern was that newspapers knew the Internet was coming and chose not to innovate. My...

Skype Pre-IPO Report Card

It was back in 2007 when my fellow bloggers and journalists told me that Skype was a dog, had no future, couldn’t make money and wasn’t going anywhere. I begged to differ – the way I saw it the company...

Is Facebook Becoming the Internet?

In the past, I have discussed the concept of splinternet (a term Forrester researchers say I may have invented) - where the Internet splinters into app stores and websites such as Facebook - a world where developers have to constantly...

Facebook Ad Connect Coming Soon?

Last week I detailed 11 things Facebook needs to do with their $1.5B but in terms of rapid revenue production the #1 item on the list should have been developing a Google Adsense competitor. In the last year or so...

TMC Seeks Product Marketing Manager

How TMCnet Global Online Communities look online (Click to enlarge or go to TMCnet to see a larger version) (Channels run along the left border)Due to great success achieved by TMC's customers, we have seen massive growth in our online...

FTC Do Not Track = Unintended Consequences?

Will a new do not track list and law kill the Internet - or severely limit it? Would consumers suffer because your user name, password and credit card info will have to be entered in every site, every time you...

Cisco Social Video Ad I Like

Last week I shared a video ad from Calabrio I thought was great and a as a result, Ross Daniels shared a Cisco ad which is quite good as well. For the decades as I have covered the communications and...

Solid Video Ad Worth Watching

I just came across a video ad for the call center software company Calabrio which was very good - I really liked it. I am, like most people - inundated with advertising but in this case, I smiled and really...
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