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Advertising tag

Drill down on Advertising search:

25 result(s) displayed for Advertising (101 - 125 of 139):

Mobile Advertising Update

The mobile operators have invaluable demographic information regarding their subscribers and it seems that in the US, Sprint Nextel is leading the way in turning their information into gold. One of the challenges for carriers looking to generate ad revenue...

Airplane Tray Ads

I had heard there were ads on seat-backs and trays on some European airlines and with fuel prices as high as they are it seemed only a matter of time before we started to see them in the US. This...

SMS Advertising

Robby Benedyk Senior Manager GlobalProduct Marketing at TekelecFor service providers on the cutting edge, you should be exploring placing ads in the text messages your subscribers send to one another. While there is a 160 character limit on SMS messages,...

CBS Picks up CNET

Congratulations to CNET for being acquired by CBS for a 40% premium. I have always admired the company and I am curious to see how it changes as it becomes part of a larger media company which has so many...

Microsoft and Yahoo at it Again!

In a story that makes news mostly on weekends, it seems Microsoft is once again in talks with Yahoo. This time the software giant based in Redmond, Washington is thinking about buying some of Yahoo -- not all. I wonder...

Why Skype Should be Sold to Google

There are now rumors circulating that Google will buy Skype. These rumors are not new -- I wrote about this as recently as November 20 of 2007. But they did die down for a while and have been renewed. I...

Will Social Networks Make Money?

I came across this well-researched article on the Brooding Savage discussing the fact that social networks may not ever make significant money. Why? Well, part of the reason may have to do with the success of these networks... There is...

Openwave Turns Service Providers into Internet Companies

For years, service providers could see their competitors coming head on. For example CLECs and VoIP providers are pretty easy to spot and entrenched telecom providers worldwide have adopted different strategies to battle these new entrants. But that was the...

Sprint Success

No one could more critical of Sprint than I have been these past months. I must say that the company's new TV ads are compelling and I am impressed with the new business model of pushing the $99 all you...

Carriers Need Advertising

I have been saying for over a decade that carriers need to explore ways to deliver enhanced services. To be fair, some companies are doing this. AT&T has done an amazing job partnering with Apple (the way I hear it,...

Google TV Ads for Adwords

The latest industry where Google hopes to compete and subsequently keep executives at other corporations up at night is TV advertising. I came a cross a great article discussing Google's latest services in this space. In addition there is some...

When Acquiring, Look to Cisco, not Oracle

I am so fed up with the synergies CEO think they have when they acquire. In many cases CEOs and other powerful executives are on ego trips and buy companies and immediately change the acquired company's name to their...

The ISPS Strike Back

In the quest for behavioral targeting, companies who control ad networks have been working as hard as possible to allow advertisers to reach web surfers based on their online behavior and not just what page they happen to be on....

Yahoo! Strong With the Poor

I thought I had heard it all. Now it seems that some are suggesting that Yahoo! is having problems because it is stronger in poor areas while Google is stronger in areas where people are affluent such as suburbs, etc....

You *Really* Get What You Pay For

I have to kick myself because I did it again. Sometimes I think I will never learn. Nobody wants to pay more than they should so when I somehow pulled a muscle in my neck while sleeping, I found myself...

Yahoo's Choices

I have mentioned in the past that Yahoo! has no choice and that it needs to seriously consider the Microsoft offer. Since that time, News Corp. has offered an alternative to Yahoo!… The media conglomerate will give some assets...

Google Uses Technology To Enhance Ad Results

Google announced today they are rolling out their Conversion Optimizer bid management feature to advertisers who have accrued at least 200 conversions in the last 30 days. The service shows ads when clicks are most likely to occur meaning more...

Online Advertising: a Problem of Plenty

I ran across this article from BtoBOnline which talks about how much data online advertising generates and discuses some ways of dealing with and tracking the data. Although the article is not terribly detailed, it does mention Quantcast, a company...

Microsoft Billion Dollar Web Loss

I was reading an article from Internet.com explaining how Microsoft is losing over a billion dollars a year online.   Directions on Microsoft analyst Matt Rosoff said Microsoft's considerable resources lets it keep pushing forward with MSN despite failures in...

Starbucks Advertising

I find it funny that Starbucks has chosen now as a time to start advertising its coffee on television. The company has advertised before but just not for the coffee according to CNBC. As you may know the company released...

Google’s Free Mobile Phone Software

Can Google pull it Off -- is the question worth asking when realizing the search leader is looking to open up the mobile phone industry. The cellular market is legendary in its ability to lock in customers. In the US...

Microsoft/Facebook Analysis

I recently wrote that the investment in Facebook by Microsoft is a great win for the Redmond-based software company. John Dvorak sees it differently. Mr. Dvorak is one of the best tech writers I know and I have been reading...

Vonage, Verizon Settle

Today gave some great news for Vonage and its shareholders. Verizon and Vonage have settled the ongoing patent dispute for a maximum of $120 million. The company saw its stock close at $1.53 at the end of the day’s trading,...

What eBay Should do with Skype

Please enjoy the unedited November 2007 Publisher’s Outlook column from Internet Telephony Magazine.   ---   OK, I was wrong. Really wrong. Over a billion dollars wrong in fact. Why? I believed eBay and Skype had a solid strategy to...

VooDooVox

I thought I had heard it all when it came to telecom. I have been doing this job long enough that I have seen probably ten thousand companies come and some go.   VooDooVox however has a new twist on...
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