Behavioral Targeting tag

Drill down on Behavioral Targeting search:

6 result(s) displayed for Behavioral Targeting (1 - 6 of 6):

Can Yahoo Get Out of its Own Way?

Obviously this past month has seen tremendous market volatility but I thought it important to point your attention to Yahoo being near a fiver-year low. The company could have been taken over by Microsoft and returned shareholders over $13 billion...

Posted on September 9, 2008 9:10 AM

Behavioral Advertising Hanging by Political Thread?

I have seen many industries flourish and die as a result of government regulation which changes at times like the wind blows. One of the latest casualties may just be companies who focus on behavioral tracking such as NebuAd. As...

Posted on September 6, 2008 6:46 PM

The ISPS Strike Back

In the quest for behavioral targeting, companies who control ad networks have been working as hard as possible to allow advertisers to reach web surfers based on their online behavior and not just what page they happen to be on....

Posted on February 18, 2008 8:56 PM

Behavioral Targeting at Google

Google has recently begun using behavioral targeting to help it display more relevant ads based on keywords.   According to Nick Fox, Google's group business product manager for ads quality. Fox said the new feature, aims to capture a more...

Posted on August 1, 2007 6:14 PM

Behavioral Targeting

Imagine a world where advertisers would be able to predict your detailed behavior online. They would know when you are about to buy a song, a car, a present for your spouse – they would know virtually everything you are...

Posted on April 15, 2007 3:18 PM

Google/DoubleClick Merger: Expert Opinion

Recently I wrote about the merger between Google and DoubleClick and subsequently I decided to get an outside perspective on this acquisition from Tim Vanderhook, CEO and founder of Specific Media a company specializing in behavioral targeting of advertising in...

Posted on April 14, 2007 5:25 PM