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Behavioral Targeting tag

Drill down on Behavioral Targeting search:

7 result(s) displayed for Behavioral Targeting (1 - 7 of 7):

Facebook Ad Connect Coming Soon?

Last week I detailed 11 things Facebook needs to do with their $1.5B but in terms of rapid revenue production the #1 item on the list should have been developing a Google Adsense competitor. In the last year or so...

Can Yahoo Get Out of its Own Way?

Obviously this past month has seen tremendous market volatility but I thought it important to point your attention to Yahoo being near a fiver-year low. The company could have been taken over by Microsoft and returned shareholders over $13 billion...

Behavioral Advertising Hanging by Political Thread?

I have seen many industries flourish and die as a result of government regulation which changes at times like the wind blows. One of the latest casualties may just be companies who focus on behavioral tracking such as NebuAd. As...

The ISPS Strike Back

In the quest for behavioral targeting, companies who control ad networks have been working as hard as possible to allow advertisers to reach web surfers based on their online behavior and not just what page they happen to be on....

Behavioral Targeting at Google

Google has recently begun using behavioral targeting to help it display more relevant ads based on keywords.   According to Nick Fox, Google's group business product manager for ads quality. Fox said the new feature, aims to capture a more...

Behavioral Targeting

Imagine a world where advertisers would be able to predict your detailed behavior online. They would know when you are about to buy a song, a car, a present for your spouse – they would know virtually everything you are...

Google/DoubleClick Merger: Expert Opinion

Recently I wrote about the merger between Google and DoubleClick and subsequently I decided to get an outside perspective on this acquisition from Tim Vanderhook, CEO and founder of Specific Media a company specializing in behavioral targeting of advertising in...
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