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Rich Tehrani
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25 result(s) displayed for Marketing (1 - 25 of 83):

NewVoiceMedia Brings Salesforce AI into the Contact Center

Artificial intelligence is permeating every sector of business including customer contact and NewVoiceMedia is doing its part to help improve productivity as you embark upon digital transformation.John Eng (pictured above), CMO explained they make Salesforce Einstein real-time... They eliminate the need for...

Sharpen adds AI and Cloud to Agent-First Contact Center

Sharpen provides a cloud-based agent-first contact center solution with simple pricing and AI-powered in-line training, microlearning, and conversational coaching.The company hails itself as the solution to these problems: Slow Release Cycles Expensive New versions Clunky/Confusing UI No/Limited API’s Expensive to...

Genesys Bought Altocloud Because AI is the Future

Genesys has completed the acquisition of privately-held Altocloud Ltd., a cloud-based customer journey analytics provider founded and led by CEO Barry O'Sullivan.We predicted the sale some years back:"One last comment worth making is I perhaps have never seen an acquisition...

Dongles: The iPhone Weakness Samsung Begins to Exploit

Apple used to abuse Microsoft in its Mac Versus PC ads. They hired a chubby Bill Gates looking actor John Hodgeman to represent the PC while they hired the hip, cool and young Justin Long to represent the Mac.One of...

Scott Galloway Nails it on Key to Apple's Success

Scott Galloway is one of the few college professors you'll hear that actually understands branding in technology and he is able to articulate his vision masterfully. We never feel like we are wasting time listening to him speak and we...

The Genius VR Marketing App from KLM

One of the most novel uses of tech in marketing comes from KLM Royal Dutch Airlines, they are handing out branded VR cardboard and passengers can download their app (iOS, Android) onto their phone and insert it into the cardboard.The passengers...

Raven Guru The "Just Right" Marketing Agency

Not too big, not too small. All the experience, none of the fat.David Byrd is one of the more experienced marketers in the tech space... He's worked at a large telco, a startup SIP trunking company, an RLEC, an MSP...

TMC is More of a Lead Gen Company than You Thought

Apologies in advance for the commercial message but I wanted to thank the tech community for choosing TMC this past year as your lead generation partner. We've delivered tens of thousands of leads consisting of things like CIOs, CMOs, IT...

Did AI Just Kill Your SEO Strategy?

Online communities solve the problem of Google RankBrain AI destroying your search rank Confusion! In the past five years the world of SEO has been thrown into a frenzy with competing ideas and actions at odds with one another. For example,...

How Google Defends Its Monopoly Against the Trump DoJ

Updated May 20th, 2016. Yesterday's post was clearly in Beta.Tim Cook wants to put a dagger in Google’s heart and this is how he could do it They own the market. Google has a monopoly in search. Anyone who buys ads from...

How to get Around Ad Blockers

Disclosure: This post does have self-promotional elements. All people like free content Many people don’t like ads. At some point ad-blocking will get the point where free content doesn’t exist for the people who want it. In other words, ad...

T-Mobile Combats Verizon Marketing Campaign

T-Mobile fights Verizon's ad with in-your-face-marketing which is quite effective.Red arrows added by me for emphasis.Your Move Verizon....

cVidya Helps CSPs Provide Mass Customization to Boost Profit

We live in an age of mass customization. We've seen the trend for decades but its accelerating as customers can design their own clothes, perfume and more. Tatoos and body jewelry are yet other ways consumers choose to customize themselves....

cVidya Helps CSPs Provide Mass Customization to Boost Profit

We live in an age of mass customization. We've seen the trend for decades but its accelerating as customers can design their own clothes, perfume and more. Tatoos and body jewelry are yet other ways consumers choose to customize themselves....

IBM Investment Shows Marketing IS Eating Sales

Recently I wrote about the idea that marketing is eating sales, a direct quote from Barry O’Sullivan the new CEO of Altocloud. The concept is that marketing departments are gaining more power within organizations at the expense of sales departments....

IBM: Digital Darwinism May Kill You

In a candid IBM interview, Carl Ford of Crossfire Media spoke with Blair Reeves who said companies should spend less time on advertising and worrying about various channels and instead focus more on putting customers at the center of their...

A Business Lesson that Cost Investors More than $500 million

Apple has such a halo around it that when the head of it's retail stores left the company to head up J.C. Penney, many people thought it was an amazing move and would result in the retailer of low-cost...

MightyHive Achieves Contact Center and Web Ad Integration

The contact center is a billion dollar channel but has yet to exploit its true potential. Contact center data can now drive demand through another channel, online. To drive brand and business equity today, marketers must leverage consumer insights to...

How is Successful Marketing like a Successful 401K?

I was recently interviewed by Content Marketing Examiner on the topic of content marketing and in this interview you get to hear the experience I have gained watching thousands of companies market successfully and unsuccessfully. You may think in order...

Effectively Telling Your Product's Story

One of the most interesting aspects of my career is watching the thousands of companies I have met over the years make it or not make it. For every success like Netflix, eBay, TellMe and Digium there are countless other...

IPgallery Helps Carriers Become Social Hub and More

Communications service providers once the center of the customer's world have awoken to the new reality - social and apps are the new hub. In fact, Facebook, Twitter and a wave of other social networks have fully overtaken the telephone...

Telenity Enables M2M, Location Based Ads at MWC2013

The big news out of Monroe, CT based Telenity at Mobile World Congress 2013 is the company's new M2M and LBS solutions. On the M2M front the company has announced m2mConnect which handles connectivity management of m2m devices. The...

Teoco Shows Predictive Geotargeting at MWC2013

At Mobile World Congress 2013 Teoco explained how they have carved out a niche in the market focusing on BSS and OSS analytics while taking advantage of geolocation to ensure operators not only serve their customer with greater profitability,...

How Steve Jobs Even Transformed Our Views on Management

Steve Jobs was such an amazing entrepreneur - even calling him the ultimate visionary doesn't seem to describe accurately how amazing he was at reinventing numerous business categories. Like so many creative visionaries, early in his career he lacked the...

Awareness Ads Important but Often Forgotten

I'm sitting here at a restaurant called Tengda in Darien, CT a stone's throw from my office just thinking about how I came to know about this restaurant. You see I've eaten at Tengda before - but I didn't...
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