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Rich Tehrani
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Marketing tag

Drill down on Marketing search:

25 result(s) displayed for Marketing (26 - 50 of 80):

Rewards Network, the Social Restaurant Hub

In the last few decades it has become apparent that all companies are for the most part limited by their imaginations. Apple was thought to be a computer company but is now a leader in music, movies and phones. Amazon...

Monkeybars Lets Social Could Cut Out Middlemen

Think of all the ways technology has changed commerce. Most every city for example was littered with photo processing huts and with the advent of sites like ofoto, now part of Kodak and entire layer of businesses between the buyer...

American Airlines Advertises in-flight WiFi as Differentiator

American Airlines has begun a new marketing campaign targeted at travelers who want to keep in touch while in the air. The TV ad which you may have caught on CNBC features a mother and daughter having a conversation but...

Google Holiday Promo For Your New Gadgets

Google is holding back nothing in its desire to promote all its top products and services this holiday season. Sure they have massive amount of advertising space they can utilize on their search and AdSense ad network but they also...

Women's Rights: The Next Frontier of Product Marketing

History shows us commoditized markets can be fertile ground for differentiation and pricing power if a product or company is innovative, branded properly and/or connects emotionally with purchasers. In the tech space we think of Apple and Bose, while in...

Porn is dead, why Penthouse Needs a Deal

The world is going daily deal crazy and the multi-billion dollar Groupon valuation is no doubt a huge factor. And while some companies have pulled back from this category, purveyor of porn, Penthouse is purchasing an Asian daily deals company...

CMO Summit at ITEXPO West 2011 in Austin

Marketing departments have never had to deal with the level of technology and complexity that exists today. SEO, social, deal sites, print, TV, radio, online ads, online communities, resource centers, lead generation, CRM management, analytics and so on. Just this...

Marketing Goes Almost Painfully Local

Pay attention, you might just overhear something One of the most memorable business stories I hav e heard was when a consultant friend of mine flew to a large customer to quote on a substantial project. He was traveling with...

SEO Webinar Tomorrow With Search Engine Watch

Jonathan Allen, at SES London - courtesy of Flickr and ToprankonlinemarketingTomorrow, I have the pleasure of presenting on a webinar with Jonathan Allen, SEO expert and director of Search Engine Watch. This will be the third-part in a webinar series...

What Every Marketer Must Know About Video

On TMCnet's Business Video site, thought leader and analyst Paul Ritter has compelling reasons, data and a case study on why using video in your marketing is important. One point I will repeat is that more and more people are...

8x8 Speaks Out About Skype Deal (Video)

Bryan Martin, CEO of 8x8 speaks to TheStreet.com regarding how his company compares to Skype - how long it has been in VoIP and and his vision for the future. It's worth a watch - and reminds me that 8x8...

LinkedIn IPO Means More Public Tech Offerings

LinkedIn’s incredible IPO success tells us one thing – that many other tech companies are more confident than ever been about going public. Bet before we go there let’s take look at what happened. The company went public at $45...

The Pros and Cons of Facebook Hiring Robert Gibbs

Photo courtesy of AP This weekend it was reported by the New York Times that former White House Press Secretary Robert Gibbs may take a job helping to manage the communications at Facebook. Here are the pros and cons...

How Poor Branding and Positioning Have Led to Tech and Auto Failure

Lessons Learned From Microsoft, Cisco, Volkswagen, Mazda and Apple MistepsWhy do Cisco and Microsoft have trouble entering new consumer markets and why does Apple have challenges when trying to get into the enterprise server market? According to an article from...

Tech Minimalism: Only Apple Comes to Mind

This afternoon I was perusing a list of some of the most creative minimalist ads designed for print. Even if you aren't in marketing or advertising, we can all learn from this list that quite often, less is much more.It...

Build Online Communities With Adonis DNA

You gotta love Charlie Sheen - and after hearing him talk about his Adonis DNA - I realized, Hey... TMC has building hundreds of communities for customers over the past decade that also have Adonis DNA  . They aren't "tiger...

Facebook Ad Connect Coming Soon?

Last week I detailed 11 things Facebook needs to do with their $1.5B but in terms of rapid revenue production the #1 item on the list should have been developing a Google Adsense competitor. In the last year or so...

Tablet App Chasing Publishing Lemmings

If you remember a few months back I discussed how the whole idea of bailing out newspapers was terrible. I further asked where the innovation was from traditional publishers? Here is a paragraph of note (I bolded the most important...

9 Social CRM Tips For 2011

Facebook Just Overtook Yahoo in unique visitors and you Still Have no Social CRM Strategy? Facebook just overtook Yahoo by a comfortable amount to become the third largest website in the world according to comScore. The world’s leading social networking...

TMC Seeks Product Marketing Manager

How TMCnet Global Online Communities look online (Click to enlarge or go to TMCnet to see a larger version) (Channels run along the left border)Due to great success achieved by TMC's customers, we have seen massive growth in our online...

Google and Microsoft Telecom Failures: Lessons Learned

Let's start this piece by saying it is meant to be constructive and that people who live in glass houses should never throw stones. Unlike many writers, I am also the CEO of a media company which means I get...

Social Media is Mainstream Media

Here is my Publisher's Outlook which will appear in the March 2010 issue of Customer Interaction Solutions Magazine. I hope you find it useful Last month I spent some time discussing how social networking will impact your company on search...

TMC Marketing Job Opening

Hi all, here is an ad we are currently running for a new position. Please forward this to anyone who you think is a great, not good fit. Thanks -- we are really looking for the best of the best!Ideally,...

Supercomm Dies, What it Means to Carriers, The Industry

Last week, Doug Mohney had the big scoop that Supercomm will be cancelled - he blogged it as a rumor which was subsequently confirmed by the TIA and USTelecom today. As a show organizer myself I get a lot of...

TMC Adds Important New Business Development Position

I wanted to alert my readers to some exciting news happening at TMC. As you likely know TMC is among a handful of media companies growing at a time when the media landscape is in dramatic decline. As you might...
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