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Rich Tehrani
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25 result(s) displayed for Marketing (26 - 50 of 69):

LinkedIn IPO Means More Public Tech Offerings

LinkedIn’s incredible IPO success tells us one thing – that many other tech companies are more confident than ever been about going public. Bet before we go there let’s take look at what happened. The company went public at $45...

The Pros and Cons of Facebook Hiring Robert Gibbs

Photo courtesy of AP This weekend it was reported by the New York Times that former White House Press Secretary Robert Gibbs may take a job helping to manage the communications at Facebook. Here are the pros and cons...

How Poor Branding and Positioning Have Led to Tech and Auto Failure

Lessons Learned From Microsoft, Cisco, Volkswagen, Mazda and Apple MistepsWhy do Cisco and Microsoft have trouble entering new consumer markets and why does Apple have challenges when trying to get into the enterprise server market? According to an article from...

Tech Minimalism: Only Apple Comes to Mind

This afternoon I was perusing a list of some of the most creative minimalist ads designed for print. Even if you aren't in marketing or advertising, we can all learn from this list that quite often, less is much more.It...

Build Online Communities With Adonis DNA

You gotta love Charlie Sheen - and after hearing him talk about his Adonis DNA - I realized, Hey... TMC has building hundreds of communities for customers over the past decade that also have Adonis DNA  . They aren't "tiger...

Facebook Ad Connect Coming Soon?

Last week I detailed 11 things Facebook needs to do with their $1.5B but in terms of rapid revenue production the #1 item on the list should have been developing a Google Adsense competitor. In the last year or so...

Tablet App Chasing Publishing Lemmings

If you remember a few months back I discussed how the whole idea of bailing out newspapers was terrible. I further asked where the innovation was from traditional publishers? Here is a paragraph of note (I bolded the most important...

9 Social CRM Tips For 2011

Facebook Just Overtook Yahoo in unique visitors and you Still Have no Social CRM Strategy? Facebook just overtook Yahoo by a comfortable amount to become the third largest website in the world according to comScore. The world’s leading social networking...

TMC Seeks Product Marketing Manager

How TMCnet Global Online Communities look online (Click to enlarge or go to TMCnet to see a larger version) (Channels run along the left border)Due to great success achieved by TMC's customers, we have seen massive growth in our online...

Google and Microsoft Telecom Failures: Lessons Learned

Let's start this piece by saying it is meant to be constructive and that people who live in glass houses should never throw stones. Unlike many writers, I am also the CEO of a media company which means I get...

Social Media is Mainstream Media

Here is my Publisher's Outlook which will appear in the March 2010 issue of Customer Interaction Solutions Magazine. I hope you find it useful Last month I spent some time discussing how social networking will impact your company on search...

TMC Marketing Job Opening

Hi all, here is an ad we are currently running for a new position. Please forward this to anyone who you think is a great, not good fit. Thanks -- we are really looking for the best of the best!Ideally,...

Supercomm Dies, What it Means to Carriers, The Industry

Last week, Doug Mohney had the big scoop that Supercomm will be cancelled - he blogged it as a rumor which was subsequently confirmed by the TIA and USTelecom today. As a show organizer myself I get a lot of...

TMC Adds Important New Business Development Position

I wanted to alert my readers to some exciting news happening at TMC. As you likely know TMC is among a handful of media companies growing at a time when the media landscape is in dramatic decline. As you might...

Rich Tehrani Hosts SEO Webinar

In just over a week I will be hosting a webinar on search engine optimization (SEO) as it specifically relates to click ad fatigue. Many companies are spending more on pay-per-click ads than they would like and have no idea...

Skype Experiments with Ads, Finally

Over a year ago I asked, why isn't Skype showing eBay ads? After hearing eBay thought there was no synergy between ecommerce and communications I was too flustered to talk. I am still horrified that eBay doesn't realize the potential...

TMC is Hiring

While the media business in general has been like so many other industries such as financial and real estate - meaning lots of doom and gloom, I am happy to report TMC is hiring to fill new positions and looking...

15 Ways to Keep Your Job

Despite the trillion plus dollars spent by two administrations, job losses in the U.S. and around the world are at record levels. Most companies are not prepared to make it through this environment. There is one certainty in this financial...

Boosting Twitter Productivity

If you have a fair number of people following you on Twitter and you want to know who all your followers are, you can have Twitter alert you whenever a new person follows. The challenge is in order to learn...

Don't Cut Customer Outreach in a Recession

It is fascinating to hear industry execs speak of how most of their customers are cutting back on their spending so in response they reduce their spending on new customer acquisition by cutting PR, marketing and sales budgets. Of course...

Why Less Investment Can be Good

It seems the common sentiment is the lower amount of venture capital we see today is negative for the US economy. The New York Times even says we are in a VC crisis. Let me give you a contrarian point...

TMC Looking for Sales and Marketing Interns

If you look at TMC from the outside and find yourself asking how you can get a job as an intern at this global integrated media company which builds communities online, in print and in person while gaining marketshare regardless...

TMC Builds You Online Communities

Many people in the communications space have asked me recently what TMC's secret is. After all, we are in the toughest media environment of our lifetimes and we produced our best show ever and have more paying customers online than...

Will Your Company Survive this Slow Down?

 In this slow economy, different companies have various strategies to help them get through. One I have noticed is to cut all the experienced, senior people in favor of replacing them with people who make and know less. This strategy...

Microsoft to Open Stores, Needs to do More

Microsoft will be opening stores soon to showcase its products and it is still unknown if these locations will simply show products or sell them as well. While some think this is a bad idea I think it can be...
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