Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
CEO
| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Marketing tag

Drill down on Marketing search:

19 result(s) displayed for Marketing (51 - 69 of 69):

The Importance of Brand Marketing in a Recession

I have discussed the need to keep your image as strong as possible in the face of a down market. Invariably the companies who do not waver from PR and marketing as the economy softens do better than those who...

In This Recession, Would You Buy From Your Company?

Keep Your Company from Being Cut in a Recession Every person around the world is looking to cut costs it seems. In turn, every business needs to ensure their current and existing customers don't cut them. So remember, in this...

A Newspaper Thrives Against All Odds

 A little known fact that reading print publications can make you look more attractive (well at least to traditional media companies) I came across a great article on how a small newspaper in New Jersey is thriving in an environment...

The Best Viral Marketing Campaign of the Season

Beware of the DoghouseThere are viral videos and then there are viral videos. Here is one which was sent to me from two different people and shows a company many consider to be stodgy and from the last century (well...

You Just Thought of Making Profit Now?

More calls, more CEOs, more problems. There seem to be more and more companies coming out of the woodwork who now realize they need to focus on sales and marketing in 2009 for their survival. It seems these companies...

Upgrading Print With Light From Powered Media Technologies

I just came across some very interesting technology for marketers using print as a marketing vehicle. Powered Media Technologies or PMT just sent me a sample of their very cool technology which allows traditional printed paper document to light up....

Facebook Benefits Obama Most

As candidates embrace more and more web 2.0 concepts, they begin to outpace many companies in their use of new age tools. Recently in fact the McCain campaign emailed a series of videos which let his supporters choose which video...

A Possible Sea Change at the FCC

For the last eighteen months I felt as if the FCC thought the cable companies were too powerful as a result of many rulings which seemed to be in favor of the telcos. It seemed even when the telcos were...

Podcast: Broadlook Technologies - Co-Founder Broadlook Technologies

Are CRM and SFA tools only as good as the data they contain? You bet they are. This is exactly why I invited Dan Hughes the co-founder of Broadlook Technologies on a TMCnet podcast so I could learn more about...

Brand Marketing Position in Telecom

I have come across an open position for a brand marketing specialist in Dallas, Texas. You would be working for a major telecom/datacom company and probably gain tremendous global experience. If you are interested, or know someone who is --...

When Acquiring, Look to Cisco, not Oracle

I am so fed up with the synergies CEO think they have when they acquire. In many cases CEOs and other powerful executives are on ego trips and buy companies and immediately change the acquired company's name to their...

You *Really* Get What You Pay For

I have to kick myself because I did it again. Sometimes I think I will never learn. Nobody wants to pay more than they should so when I somehow pulled a muscle in my neck while sleeping, I found myself...

Increase Marketing Spend in a Recession

I just couldn't help but sharing this article about how companies who increase their marketing spend in a recession come out of it doing better than when they went into it. I am not advocating that there is a recession...

Thanks Arjun

Arjun Roychowdhury was very nice in mentioning how well my team is doing with ITEXPO marketing and promotion. If you haven’t read his blog, Corporate Rat and Elusive Cheese, you should check it out. Arjun, thanks for noticing and I...

Rich Tehrani Blooper

I came across this blooper of me during a video shoot. The thing about text is you can edit it when you screw up. Video on the other hand generally has to be perfect. Witness what happens when things go...

Marketing in the New World Order

Tomorrow I will be speaking in sunny Phoenix, Arizona on “Marketing in the New World Order”. I often write about a plethora of new technologies and tomorrow I get a chance to weave together my knowledge of marketing and technology...

Vonage Marketing Doesn’t Scale

TheStreet.com basically destroys Vonage in this article. One wonders if all the negative press around the company makes it a good buy. I have had many people in the industry tell me the value of this company’s stock should be...

VoIP VP of Marketing Looking to Switch

If you are looking for an experienced VP of Sales & Marketing with years of enterprise VoIP equipment experience in public companies both small and medium, drop me a line. The person I am speaking of is looking for VoIP,...

Alcohol Advertising

I saw an article in the Wall Street Journal this morning linking increased alcohol advertising with increased alcohol consumption in the 15-26 age group.Here is an excerpt from the article."This is the most solid piece of research evidence to come...
Featured Events