Nielsen tag

Drill down on Nielsen search:

2 result(s) displayed for Nielsen (1 - 2 of 2):

Online Advertising Growth at 25%

Online advertising grew at 25% this year and the advertising industry thinks it would have grown at a much greater rate if there were more accurate ways to measure web traffic. Having been in a number of advertiser meetings myself...

Posted on December 14, 2007 3:17 PM

Online Advertising: a Problem of Plenty

I ran across this article from BtoBOnline which talks about how much data online advertising generates and discuses some ways of dealing with and tracking the data. Although the article is not terribly detailed, it does mention Quantcast, a company...

Posted on November 30, 2007 4:23 PM

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