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Rich Tehrani
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Nielsen tag

Drill down on Nielsen search:

3 result(s) displayed for Nielsen (1 - 3 of 3):

Survey: Games Most Popular Smartphone Apps

And surprise, most people will pay for appsGames, weather and social networking apps are where people are spending a tremendous amount of their time followed by mapping, news, music and entertainment. These are the results of a new survey from...

Online Advertising Growth at 25%

Online advertising grew at 25% this year and the advertising industry thinks it would have grown at a much greater rate if there were more accurate ways to measure web traffic. Having been in a number of advertiser meetings myself...

Online Advertising: a Problem of Plenty

I ran across this article from BtoBOnline which talks about how much data online advertising generates and discuses some ways of dealing with and tracking the data. Although the article is not terribly detailed, it does mention Quantcast, a company...
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